Frog Design is looking to create a brand and symbol to represent energy-conscious consumers and help communicate issues around energy use simply. The document discusses behaviors of energy-conscious consumers such as using smart appliances, electric vehicles, and renewable energy sources. It suggests that by measuring consumer behavior through monitoring devices and systems, improvements can be made to help energy issues and that a symbol like an "energy panda" could help trigger more sustainable behaviors.

1. Behavior is the Medium November, 2010

2. AT&T Energy Monitor Trane Smart Thermostat Blink EV Charging Stations Carmanah Solar Street Lighting HP Ecopackaging Who is frog design? Greener Gadget EcoBlocks

3. Finding our Energy Panda + + = ? We need a brand for the energy conscious consumer. We need a face to our energy problems. We need a symbol that can be communicated simply and socially.

6. © 2008 frog design. Confidential & Proprietary. 13 If you cannot measure it, you cannot improve it. Lord Kelvin

7. DESIGN

9. REFLECT PROCESS REPORT COLLECT BEHAVIOR TRIGGER !

10. RESPONSIBILITY

11. SELF-IMAGE

12. Consumer POWER

13. #energypanda

14. david.merkoski @frogdesign.com