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Elements of Graphic Design
Elements of Graphic Design
What is Graphic Design?
What is Graphic Design?
What is Graphic Design?
The art or skill of combining text and
pictures in advertisements, magazines,
books, posters, or websites.
What is Graphic Design?
The art or skill of combining text and
pictures in advertisements, magazines,
books, posters, or websites.
What is Graphic Design?
The art or skill of combining text and
pictures in advertisements, magazines,
books, posters, or websites.
What is Graphic Design?
The art or skill of combining text and
pictures in advertisements, magazines,
books, posters, or websites.
Principles of Design
Principles of Design
 These FOUR basic principles of design appear in every well-designed piece of
 work. Although we will discuss each individually, they are all connected. Rarely
 will you apply only one principle to your design.
Principles of Design
   These FOUR basic principles of design appear in every well-designed piece of
   work. Although we will discuss each individually, they are all connected. Rarely
   will you apply only one principle to your design.
	 1.	Contrast
Principles of Design
   These FOUR basic principles of design appear in every well-designed piece of
   work. Although we will discuss each individually, they are all connected. Rarely
   will you apply only one principle to your design.
	 1.	Contrast
 	2.	Repetition
Principles of Design
   These FOUR basic principles of design appear in every well-designed piece of
   work. Although we will discuss each individually, they are all connected. Rarely
   will you apply only one principle to your design.
	 1.	Contrast
 	2.	Repetition
	 3.	Alignment
Principles of Design
   These FOUR basic principles of design appear in every well-designed piece of
   work. Although we will discuss each individually, they are all connected. Rarely
   will you apply only one principle to your design.
	 1.	Contrast
 	2.	Repetition
	 3.	Alignment
	 4.	Proximity
Principles of Design
   These FOUR basic principles of design appear in every well-designed piece of
   work. Although we will discuss each individually, they are all connected. Rarely
   will you apply only one principle to your design.
	 1.	Contrast
 	2.	Repetition
	 3.	Alignment
	 4.	Proximity
Principles of Design
   These FOUR basic principles of design appear in every well-designed piece of
   work. Although we will discuss each individually, they are all connected. Rarely
   will you apply only one principle to your design.
	 1.	Contrast
 	2.	Repetition
	 3.	Alignment
	 4.	Proximity
Principles of Design
   These FOUR basic principles of design appear in every well-designed piece of
   work. Although we will discuss each individually, they are all connected. Rarely
   will you apply only one principle to your design.
	 1.	Contrast
 	2.	Repetition
	 3.	Alignment
	 4.	Proximity



  We will also take a look at these important elements of design:
Principles of Design
   These FOUR basic principles of design appear in every well-designed piece of
   work. Although we will discuss each individually, they are all connected. Rarely
   will you apply only one principle to your design.
	 1.	Contrast
 	2.	Repetition
	 3.	Alignment
	 4.	Proximity



  We will also take a look at these important elements of design:
	 1.	Color
Principles of Design
   These FOUR basic principles of design appear in every well-designed piece of
   work. Although we will discuss each individually, they are all connected. Rarely
   will you apply only one principle to your design.
	 1.	Contrast
 	2.	Repetition
	 3.	Alignment
	 4.	Proximity



  We will also take a look at these important elements of design:
	 1.	Color
	 2.	Typography
Contrast
Contrast
Contrast

Contrast is created when you place two different or
opposite elements together. The more different, the
better!
Contrast

Contrast is created when you place two different or
opposite elements together. The more different, the
better!
Contrast creates an exciting graphic element to your
page. Contrast allows important things to pop out at the
reader.
Contrast

Contrast is created when you place two different or
opposite elements together. The more different, the
better!
Contrast creates an exciting graphic element to your
page. Contrast allows important things to pop out at the
reader.

You can create contrast with font style, SIZE, or color
Repetition
Repetition
Repetition
To repeat or do again.
Repetition
To repeat or do again.
This principle of design states that you
should repeat some aspect of the design
through out the entire project.
Repetition
To repeat or do again.
This principle of design states that you
should repeat some aspect of the design
through out the entire project.
The use of Repetition makes the entire
project look connected from page 1 to
page 100.
Repetition
To repeat or do again.
This principle of design states that you
should repeat some aspect of the design
through out the entire project.
The use of Repetition makes the entire
project look connected from page 1 to
page 100.
You can use Repetition in your fonts,
bullets, colors, alignments, or any
graphic style.
Repetition
To repeat or do again.
This principle of design states that you
should repeat some aspect of the design
through out the entire project.
The use of Repetition makes the entire
project look connected from page 1 to
page 100.
You can use Repetition in your fonts,
bullets, colors, alignments, or any
graphic style.
Repetition
To repeat or do again.
This principle of design states that you
should repeat some aspect of the design    Title Font Repeats
through out the entire project.
The use of Repetition makes the entire
project look connected from page 1 to
page 100.
You can use Repetition in your fonts,
bullets, colors, alignments, or any
graphic style.
Repetition
To repeat or do again.
This principle of design states that you
should repeat some aspect of the design    Title Font Repeats
through out the entire project.
The use of Repetition makes the entire     2nd Font Repeats
project look connected from page 1 to
page 100.
You can use Repetition in your fonts,
bullets, colors, alignments, or any
graphic style.
Repetition
To repeat or do again.
This principle of design states that you
should repeat some aspect of the design    Title Font Repeats
through out the entire project.
The use of Repetition makes the entire     2nd Font Repeats
project look connected from page 1 to
page 100.
You can use Repetition in your fonts,
bullets, colors, alignments, or any
graphic style.
Repetition
To repeat or do again.
This principle of design states that you
should repeat some aspect of the design    Title Font Repeats
through out the entire project.
The use of Repetition makes the entire     2nd Font Repeats
project look connected from page 1 to
page 100.
You can use Repetition in your fonts,
bullets, colors, alignments, or any
graphic style.
Repetition
To repeat or do again.
This principle of design states that you
should repeat some aspect of the design    Title Font Repeats
through out the entire project.
The use of Repetition makes the entire     2nd Font Repeats
project look connected from page 1 to
page 100.
You can use Repetition in your fonts,
bullets, colors, alignments, or any
graphic style.
Repetition
To repeat or do again.
This principle of design states that you
should repeat some aspect of the design    Title Font Repeats
through out the entire project.
The use of Repetition makes the entire     2nd Font Repeats
project look connected from page 1 to
page 100.
                                             Stars Repeat
You can use Repetition in your fonts,
bullets, colors, alignments, or any
graphic style.
Repetition
To repeat or do again.
This principle of design states that you
should repeat some aspect of the design    Title Font Repeats
through out the entire project.
The use of Repetition makes the entire     2nd Font Repeats
project look connected from page 1 to
page 100.
                                             Stars Repeat
You can use Repetition in your fonts,
bullets, colors, alignments, or any
graphic style.
Repetition
To repeat or do again.
This principle of design states that you
should repeat some aspect of the design    Title Font Repeats
through out the entire project.
The use of Repetition makes the entire     2nd Font Repeats
project look connected from page 1 to
page 100.
                                             Stars Repeat
You can use Repetition in your fonts,
bullets, colors, alignments, or any
graphic style.
Repetition
To repeat or do again.
This principle of design states that you
should repeat some aspect of the design    Title Font Repeats
through out the entire project.
The use of Repetition makes the entire     2nd Font Repeats
project look connected from page 1 to
page 100.
                                             Stars Repeat
You can use Repetition in your fonts,
bullets, colors, alignments, or any
graphic style.
Repetition
Repetition
Repetition
Repetition


             Title Font Repeats
Repetition


             Title Font Repeats



             2nd Font Repeats
Repetition


             Title Font Repeats



             2nd Font Repeats
Repetition


             Title Font Repeats



             2nd Font Repeats
Repetition


             Title Font Repeats



             2nd Font Repeats
Repetition


             Title Font Repeats



             2nd Font Repeats



               Stars Repeat
Repetition


             Title Font Repeats



             2nd Font Repeats



               Stars Repeat
Repetition


             Title Font Repeats



             2nd Font Repeats



               Stars Repeat
Alignment
Alignment
Alignment

 Alignment is the placement of text and graphics so they line up on the page.
Alignment

 Alignment is the placement of text and graphics so they line up on the page.

 Use alignment to:
Alignment

   Alignment is the placement of text and graphics so they line up on the page.

   Use alignment to:


 •
 create order
Alignment

   Alignment is the placement of text and graphics so they line up on the page.

   Use alignment to:


 •
 create order

 •
 organize things on the pages
Alignment

   Alignment is the placement of text and graphics so they line up on the page.

   Use alignment to:


 •
 create order

 •
 organize things on the pages

 •
 group items
Alignment

   Alignment is the placement of text and graphics so they line up on the page.

   Use alignment to:


 •
 create order

 •
 organize things on the pages

 •
 group items

 •
 create visual connections
Alignment

   Alignment is the placement of text and graphics so they line up on the page.

   Use alignment to:


 •
 create order

 •
 organize things on the pages

 •
 group items

 •
 create visual connections
Alignment

   Alignment is the placement of text and graphics so they line up on the page.

   Use alignment to:


 •
 create order

 •
 organize things on the pages

 •
 group items

 •
 create visual connections

Good alignment is invisible. Most readers won't consciously notice that
everything is lined up neatly but they will feel it when things are out of alignment.
Left Aligned   Center Aligned   Right Aligned   Justify
Left Aligned   Center Aligned   Right Aligned   Justify
Left Aligned   Center Aligned   Right Aligned   Justify
Left Aligned   Center Aligned   Right Aligned   Justify
Left Aligned   Center Aligned   Right Aligned   Justify
Left Aligned   Center Aligned   Right Aligned   Justify
Proximity/Closeness:
Proximity/Closeness:
Proximity/Closeness:
              Organizing your ideas
Proximity/Closeness:
                                      Organizing your ideas

Proximity: The state of being near.
Proximity/Closeness:
                                       Organizing your ideas

Proximity: The state of being near.

In design, proximity (or closeness) creates a connection
between ideas or elements on a page.
Proximity/Closeness:
                                       Organizing your ideas

Proximity: The state of being near.

In design, proximity (or closeness) creates a connection
between ideas or elements on a page.

Visually group related elements (text and/or
images).
Proximity/Closeness:
                                       Organizing your ideas

Proximity: The state of being near.

In design, proximity (or closeness) creates a connection
between ideas or elements on a page.

Visually group related elements (text and/or
images).

Items or groups of information that are not related to
each other should not be in close proximity (nearness)
to the other elements, which gives the reader an
instant visual clue to the organization and content of
the page.
Organize your ideas
Color in Design
The Color
Wheel
The Color
Wheel
The Color
Wheel
 A color wheel is
 very useful when
 you need to
 make a good
 decision about
 choosing colors
 for a project.
Complementary Colors
Complementary Colors
                       Blue & Orange
Complementary Colors
                       Blue & Orange
Complementary Colors
                       Blue & Orange




                  Yellow & Purple
Complementary Colors
                       Blue & Orange




                  Yellow & Purple
Complementary Colors
                         Blue & Orange




                    Yellow & Purple




                Red & Green
Complementary Colors
                         Blue & Orange




                    Yellow & Purple




                Red & Green
Complementary Colors
Definition: Colors that are            Blue & Orange
opposites on the color
wheel.

                                  Yellow & Purple




                              Red & Green
Complementary Colors
Definition: Colors that are            Blue & Orange
opposites on the color
wheel.
Complementary colors are
often used together to            Yellow & Purple
create excitement using
contrast.

                              Red & Green
Complementary Colors
Definition: Colors that are        Blue & Orange
opposites on the color
wheel.
Complementary colors are
often used together to        Yellow & Purple
create excitement using
contrast.
Each color in the pair
                          Red & Green
makes the other seem more
vibrant (to stand out).
Analogous Colors
Analogous Colors
Analogous colors
are those which sit
next to each other
on the color wheel.
Analogous Colors
Analogous colors
are those which sit
next to each other
on the color wheel.
Analogous Colors
Analogous colors
are those which sit
next to each other
on the color wheel.
Analogous Colors
Analogous colors
are those which sit
next to each other
on the color wheel.
Analogous Colors
Analogous colors
are those which sit
next to each other
on the color wheel.
Analogous Colors
Analogous colors
are those which sit
next to each other
on the color wheel.
Analogous Colors
Analogous colors
are those which sit
next to each other
on the color wheel.

 Analogous Colors
 always work well
     together.
Analogous Colors
Analogous colors
are those which sit
next to each other
on the color wheel.

 Analogous Colors
 always work well
     together.
Typography / F nts
Typography / F nts
Typography / F nts
ty-po-graph-y: The selection and arrangement of
fonts, sizes and spacing on a printed page.
Typography / F nts
ty-po-graph-y: The selection and arrangement of
fonts, sizes and spacing on a printed page.
Choose fonts that fit with your message or theme.
Typography / F nts
ty-po-graph-y: The selection and arrangement of
fonts, sizes and spacing on a printed page.
Choose fonts that fit with your message or theme.
Typography / F nts
ty-po-graph-y: The selection and arrangement of
fonts, sizes and spacing on a printed page.
Choose fonts that fit with your message or theme.
Be sure that the font is easy to read!
Typography / F nts
ty-po-graph-y: The selection and arrangement of
fonts, sizes and spacing on a printed page.
Choose fonts that fit with your message or theme.
Be sure that the font is easy to read!
Make your titles and headings stand out.
Typography / F nts
ty-po-graph-y: The selection and arrangement of
fonts, sizes and spacing on a printed page.
Choose fonts that fit with your message or theme.
Be sure that the font is easy to read!
Make your titles and headings stand out.
The BIGGER and BOLDER the fonts size, the
more important that piece of information is.
Bringing it all together...
Bringing it all together...
Bringing it all together...
                              Where is an
                              example of
                              Proximity?
Bringing it all together...
Where is an                     Where is an
example of                      example of
Repetition?                     Proximity?
Bringing it all together...
Where is an                     Where is an
example of                      example of
Repetition?                     Proximity?


                                Where is an
                                example of
                                Alignment?
Bringing it all together...
Where is an                     Where is an
example of                      example of
Repetition?                     Proximity?


                                Where is an
Where is an                     example of
example of                      Alignment?
Contrast?
Bringing it all together...
Where is an                     Where is an
example of                      example of
Repetition?                     Proximity?


                                Where is an
Where is an                     example of
example of                      Alignment?
Contrast?

                              How many
                            different fonts?
                              Font sizes?
Bringing it all together...
Where is an                      Where is an
example of                       example of
Repetition?                      Proximity?


                                 Where is an
Where is an                      example of
example of                       Alignment?
Contrast?

    Use of                     How many
 Analogous or                different fonts?
Complementary                  Font sizes?
   colors?
Magazine
  Title
Magazine
  Title
Magazine
  Title




  Cover
Story Title
Magazine
  Title




  Cover
Story Title
Magazine
  Title




  Cover
Story Title


 Cover
  Story
 Picture
Magazine
  Title




  Cover
Story Title


 Cover
  Story
 Picture
Magazine
  Title

               Other
              articles
               inside

  Cover
Story Title


 Cover
  Story
 Picture
Magazine
  Title

               Other
              articles
               inside

  Cover
Story Title


 Cover
  Story
 Picture
Magazine
  Title

               Other
              articles
               inside

  Cover
Story Title


 Cover
  Story
 Picture
Magazine
  Title

               Other
              articles
               inside

  Cover
Story Title
              Date and
               Price of
              this issue
 Cover
  Story
 Picture
Magazine
  Title

               Other
              articles
               inside

  Cover
Story Title
              Date and
               Price of
              this issue
 Cover
  Story
 Picture
Magazine
  Title

               Other
              articles
               inside

  Cover
Story Title
              Date and
               Price of
              this issue
 Cover
  Story
 Picture
              Barcode
Magazine
  Title

               Other
              articles
               inside

  Cover
Story Title
              Date and
               Price of
              this issue
 Cover
  Story
 Picture
              Barcode
Who is your audience?
Who is your audience?
Who is your audience?

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1a graphic design slideshow

  • 1.
  • 4.
  • 5. What is Graphic Design?
  • 6. What is Graphic Design?
  • 7. What is Graphic Design? The art or skill of combining text and pictures in advertisements, magazines, books, posters, or websites.
  • 8. What is Graphic Design? The art or skill of combining text and pictures in advertisements, magazines, books, posters, or websites.
  • 9. What is Graphic Design? The art or skill of combining text and pictures in advertisements, magazines, books, posters, or websites.
  • 10. What is Graphic Design? The art or skill of combining text and pictures in advertisements, magazines, books, posters, or websites.
  • 11.
  • 13. Principles of Design These FOUR basic principles of design appear in every well-designed piece of work. Although we will discuss each individually, they are all connected. Rarely will you apply only one principle to your design.
  • 14. Principles of Design These FOUR basic principles of design appear in every well-designed piece of work. Although we will discuss each individually, they are all connected. Rarely will you apply only one principle to your design. 1. Contrast
  • 15. Principles of Design These FOUR basic principles of design appear in every well-designed piece of work. Although we will discuss each individually, they are all connected. Rarely will you apply only one principle to your design. 1. Contrast 2. Repetition
  • 16. Principles of Design These FOUR basic principles of design appear in every well-designed piece of work. Although we will discuss each individually, they are all connected. Rarely will you apply only one principle to your design. 1. Contrast 2. Repetition 3. Alignment
  • 17. Principles of Design These FOUR basic principles of design appear in every well-designed piece of work. Although we will discuss each individually, they are all connected. Rarely will you apply only one principle to your design. 1. Contrast 2. Repetition 3. Alignment 4. Proximity
  • 18. Principles of Design These FOUR basic principles of design appear in every well-designed piece of work. Although we will discuss each individually, they are all connected. Rarely will you apply only one principle to your design. 1. Contrast 2. Repetition 3. Alignment 4. Proximity
  • 19. Principles of Design These FOUR basic principles of design appear in every well-designed piece of work. Although we will discuss each individually, they are all connected. Rarely will you apply only one principle to your design. 1. Contrast 2. Repetition 3. Alignment 4. Proximity
  • 20. Principles of Design These FOUR basic principles of design appear in every well-designed piece of work. Although we will discuss each individually, they are all connected. Rarely will you apply only one principle to your design. 1. Contrast 2. Repetition 3. Alignment 4. Proximity We will also take a look at these important elements of design:
  • 21. Principles of Design These FOUR basic principles of design appear in every well-designed piece of work. Although we will discuss each individually, they are all connected. Rarely will you apply only one principle to your design. 1. Contrast 2. Repetition 3. Alignment 4. Proximity We will also take a look at these important elements of design: 1. Color
  • 22. Principles of Design These FOUR basic principles of design appear in every well-designed piece of work. Although we will discuss each individually, they are all connected. Rarely will you apply only one principle to your design. 1. Contrast 2. Repetition 3. Alignment 4. Proximity We will also take a look at these important elements of design: 1. Color 2. Typography
  • 23.
  • 26. Contrast Contrast is created when you place two different or opposite elements together. The more different, the better!
  • 27. Contrast Contrast is created when you place two different or opposite elements together. The more different, the better! Contrast creates an exciting graphic element to your page. Contrast allows important things to pop out at the reader.
  • 28. Contrast Contrast is created when you place two different or opposite elements together. The more different, the better! Contrast creates an exciting graphic element to your page. Contrast allows important things to pop out at the reader. You can create contrast with font style, SIZE, or color
  • 29.
  • 33. Repetition To repeat or do again. This principle of design states that you should repeat some aspect of the design through out the entire project.
  • 34. Repetition To repeat or do again. This principle of design states that you should repeat some aspect of the design through out the entire project. The use of Repetition makes the entire project look connected from page 1 to page 100.
  • 35. Repetition To repeat or do again. This principle of design states that you should repeat some aspect of the design through out the entire project. The use of Repetition makes the entire project look connected from page 1 to page 100. You can use Repetition in your fonts, bullets, colors, alignments, or any graphic style.
  • 36. Repetition To repeat or do again. This principle of design states that you should repeat some aspect of the design through out the entire project. The use of Repetition makes the entire project look connected from page 1 to page 100. You can use Repetition in your fonts, bullets, colors, alignments, or any graphic style.
  • 37. Repetition To repeat or do again. This principle of design states that you should repeat some aspect of the design Title Font Repeats through out the entire project. The use of Repetition makes the entire project look connected from page 1 to page 100. You can use Repetition in your fonts, bullets, colors, alignments, or any graphic style.
  • 38. Repetition To repeat or do again. This principle of design states that you should repeat some aspect of the design Title Font Repeats through out the entire project. The use of Repetition makes the entire 2nd Font Repeats project look connected from page 1 to page 100. You can use Repetition in your fonts, bullets, colors, alignments, or any graphic style.
  • 39. Repetition To repeat or do again. This principle of design states that you should repeat some aspect of the design Title Font Repeats through out the entire project. The use of Repetition makes the entire 2nd Font Repeats project look connected from page 1 to page 100. You can use Repetition in your fonts, bullets, colors, alignments, or any graphic style.
  • 40. Repetition To repeat or do again. This principle of design states that you should repeat some aspect of the design Title Font Repeats through out the entire project. The use of Repetition makes the entire 2nd Font Repeats project look connected from page 1 to page 100. You can use Repetition in your fonts, bullets, colors, alignments, or any graphic style.
  • 41. Repetition To repeat or do again. This principle of design states that you should repeat some aspect of the design Title Font Repeats through out the entire project. The use of Repetition makes the entire 2nd Font Repeats project look connected from page 1 to page 100. You can use Repetition in your fonts, bullets, colors, alignments, or any graphic style.
  • 42. Repetition To repeat or do again. This principle of design states that you should repeat some aspect of the design Title Font Repeats through out the entire project. The use of Repetition makes the entire 2nd Font Repeats project look connected from page 1 to page 100. Stars Repeat You can use Repetition in your fonts, bullets, colors, alignments, or any graphic style.
  • 43. Repetition To repeat or do again. This principle of design states that you should repeat some aspect of the design Title Font Repeats through out the entire project. The use of Repetition makes the entire 2nd Font Repeats project look connected from page 1 to page 100. Stars Repeat You can use Repetition in your fonts, bullets, colors, alignments, or any graphic style.
  • 44. Repetition To repeat or do again. This principle of design states that you should repeat some aspect of the design Title Font Repeats through out the entire project. The use of Repetition makes the entire 2nd Font Repeats project look connected from page 1 to page 100. Stars Repeat You can use Repetition in your fonts, bullets, colors, alignments, or any graphic style.
  • 45. Repetition To repeat or do again. This principle of design states that you should repeat some aspect of the design Title Font Repeats through out the entire project. The use of Repetition makes the entire 2nd Font Repeats project look connected from page 1 to page 100. Stars Repeat You can use Repetition in your fonts, bullets, colors, alignments, or any graphic style.
  • 46.
  • 50. Repetition Title Font Repeats
  • 51. Repetition Title Font Repeats 2nd Font Repeats
  • 52. Repetition Title Font Repeats 2nd Font Repeats
  • 53. Repetition Title Font Repeats 2nd Font Repeats
  • 54. Repetition Title Font Repeats 2nd Font Repeats
  • 55. Repetition Title Font Repeats 2nd Font Repeats Stars Repeat
  • 56. Repetition Title Font Repeats 2nd Font Repeats Stars Repeat
  • 57. Repetition Title Font Repeats 2nd Font Repeats Stars Repeat
  • 58.
  • 61. Alignment Alignment is the placement of text and graphics so they line up on the page.
  • 62. Alignment Alignment is the placement of text and graphics so they line up on the page. Use alignment to:
  • 63. Alignment Alignment is the placement of text and graphics so they line up on the page. Use alignment to: • create order
  • 64. Alignment Alignment is the placement of text and graphics so they line up on the page. Use alignment to: • create order • organize things on the pages
  • 65. Alignment Alignment is the placement of text and graphics so they line up on the page. Use alignment to: • create order • organize things on the pages • group items
  • 66. Alignment Alignment is the placement of text and graphics so they line up on the page. Use alignment to: • create order • organize things on the pages • group items • create visual connections
  • 67. Alignment Alignment is the placement of text and graphics so they line up on the page. Use alignment to: • create order • organize things on the pages • group items • create visual connections
  • 68. Alignment Alignment is the placement of text and graphics so they line up on the page. Use alignment to: • create order • organize things on the pages • group items • create visual connections Good alignment is invisible. Most readers won't consciously notice that everything is lined up neatly but they will feel it when things are out of alignment.
  • 69.
  • 70. Left Aligned Center Aligned Right Aligned Justify
  • 71. Left Aligned Center Aligned Right Aligned Justify
  • 72. Left Aligned Center Aligned Right Aligned Justify
  • 73. Left Aligned Center Aligned Right Aligned Justify
  • 74. Left Aligned Center Aligned Right Aligned Justify
  • 75. Left Aligned Center Aligned Right Aligned Justify
  • 76.
  • 79. Proximity/Closeness: Organizing your ideas
  • 80. Proximity/Closeness: Organizing your ideas Proximity: The state of being near.
  • 81. Proximity/Closeness: Organizing your ideas Proximity: The state of being near. In design, proximity (or closeness) creates a connection between ideas or elements on a page.
  • 82. Proximity/Closeness: Organizing your ideas Proximity: The state of being near. In design, proximity (or closeness) creates a connection between ideas or elements on a page. Visually group related elements (text and/or images).
  • 83. Proximity/Closeness: Organizing your ideas Proximity: The state of being near. In design, proximity (or closeness) creates a connection between ideas or elements on a page. Visually group related elements (text and/or images). Items or groups of information that are not related to each other should not be in close proximity (nearness) to the other elements, which gives the reader an instant visual clue to the organization and content of the page.
  • 84.
  • 85.
  • 86.
  • 88.
  • 90.
  • 93. The Color Wheel A color wheel is very useful when you need to make a good decision about choosing colors for a project.
  • 94.
  • 96. Complementary Colors Blue & Orange
  • 97. Complementary Colors Blue & Orange
  • 98. Complementary Colors Blue & Orange Yellow & Purple
  • 99. Complementary Colors Blue & Orange Yellow & Purple
  • 100. Complementary Colors Blue & Orange Yellow & Purple Red & Green
  • 101. Complementary Colors Blue & Orange Yellow & Purple Red & Green
  • 102. Complementary Colors Definition: Colors that are Blue & Orange opposites on the color wheel. Yellow & Purple Red & Green
  • 103. Complementary Colors Definition: Colors that are Blue & Orange opposites on the color wheel. Complementary colors are often used together to Yellow & Purple create excitement using contrast. Red & Green
  • 104. Complementary Colors Definition: Colors that are Blue & Orange opposites on the color wheel. Complementary colors are often used together to Yellow & Purple create excitement using contrast. Each color in the pair Red & Green makes the other seem more vibrant (to stand out).
  • 105.
  • 107. Analogous Colors Analogous colors are those which sit next to each other on the color wheel.
  • 108. Analogous Colors Analogous colors are those which sit next to each other on the color wheel.
  • 109. Analogous Colors Analogous colors are those which sit next to each other on the color wheel.
  • 110. Analogous Colors Analogous colors are those which sit next to each other on the color wheel.
  • 111. Analogous Colors Analogous colors are those which sit next to each other on the color wheel.
  • 112. Analogous Colors Analogous colors are those which sit next to each other on the color wheel.
  • 113. Analogous Colors Analogous colors are those which sit next to each other on the color wheel. Analogous Colors always work well together.
  • 114. Analogous Colors Analogous colors are those which sit next to each other on the color wheel. Analogous Colors always work well together.
  • 115.
  • 118. Typography / F nts ty-po-graph-y: The selection and arrangement of fonts, sizes and spacing on a printed page.
  • 119. Typography / F nts ty-po-graph-y: The selection and arrangement of fonts, sizes and spacing on a printed page. Choose fonts that fit with your message or theme.
  • 120. Typography / F nts ty-po-graph-y: The selection and arrangement of fonts, sizes and spacing on a printed page. Choose fonts that fit with your message or theme.
  • 121. Typography / F nts ty-po-graph-y: The selection and arrangement of fonts, sizes and spacing on a printed page. Choose fonts that fit with your message or theme. Be sure that the font is easy to read!
  • 122. Typography / F nts ty-po-graph-y: The selection and arrangement of fonts, sizes and spacing on a printed page. Choose fonts that fit with your message or theme. Be sure that the font is easy to read! Make your titles and headings stand out.
  • 123. Typography / F nts ty-po-graph-y: The selection and arrangement of fonts, sizes and spacing on a printed page. Choose fonts that fit with your message or theme. Be sure that the font is easy to read! Make your titles and headings stand out. The BIGGER and BOLDER the fonts size, the more important that piece of information is.
  • 124. Bringing it all together...
  • 125. Bringing it all together...
  • 126. Bringing it all together... Where is an example of Proximity?
  • 127. Bringing it all together... Where is an Where is an example of example of Repetition? Proximity?
  • 128. Bringing it all together... Where is an Where is an example of example of Repetition? Proximity? Where is an example of Alignment?
  • 129. Bringing it all together... Where is an Where is an example of example of Repetition? Proximity? Where is an Where is an example of example of Alignment? Contrast?
  • 130. Bringing it all together... Where is an Where is an example of example of Repetition? Proximity? Where is an Where is an example of example of Alignment? Contrast? How many different fonts? Font sizes?
  • 131. Bringing it all together... Where is an Where is an example of example of Repetition? Proximity? Where is an Where is an example of example of Alignment? Contrast? Use of How many Analogous or different fonts? Complementary Font sizes? colors?
  • 132.
  • 133.
  • 136. Magazine Title Cover Story Title
  • 137. Magazine Title Cover Story Title
  • 138. Magazine Title Cover Story Title Cover Story Picture
  • 139. Magazine Title Cover Story Title Cover Story Picture
  • 140. Magazine Title Other articles inside Cover Story Title Cover Story Picture
  • 141. Magazine Title Other articles inside Cover Story Title Cover Story Picture
  • 142. Magazine Title Other articles inside Cover Story Title Cover Story Picture
  • 143. Magazine Title Other articles inside Cover Story Title Date and Price of this issue Cover Story Picture
  • 144. Magazine Title Other articles inside Cover Story Title Date and Price of this issue Cover Story Picture
  • 145. Magazine Title Other articles inside Cover Story Title Date and Price of this issue Cover Story Picture Barcode
  • 146. Magazine Title Other articles inside Cover Story Title Date and Price of this issue Cover Story Picture Barcode
  • 147. Who is your audience?
  • 148. Who is your audience?
  • 149. Who is your audience?