We can provide many different types of services to help you market your sports organization and connect with fans in fun ways on your site, on a new community site, on Twitter, Facebook, YouTube or wherever your fans like to gather! Our specialty is live online events!

4. STADIUM SITE: LIVESTRONG SPORTING PARK
WordPress CMS site for
stadium/concert venue Over 1 million
results for
stadium name
Includes Twitter & in Google
Facebook integration,
event booking integration
and feature slider with built- Twitter/Facebook
in ticket buttons for follows are
purchasing immediately increasing by
5-10% monthly
Designed social presence
for Twitter, Facebook &
YouTube 45,000 visitors
In less than
Users can select from 2 months
different large-scale
backgrounds to choose
their own “skin” – many
design elements are
transparent so
backgrounds are semi-
visible
Livestrong Sporting Park Site – Launched May 9, 2011

5. Stadium site: go arrowhead
WordPress CMS site for
stadium/concert venue
Like the LSP stadium site,
the Arrowhead site includes
event booking integration
and feature slider with built-
in ticket buttons for
purchasing immediately
It was important to
Arrowhead staff that the
venue site be unique from
the rest of the Kansas City
Chiefs branding, to reflect
the upscale, corporate
spaces they also rent for
conferences, receptions,
meetings and other events
We are mimicking some of
the elements used in the
space online, like carpeting
and wall textures, to bring
the ambiance into the site
Arrowhead Stadium Site – Launched August, 2011

6. LIVE LANDING PAGE: LSP ANNOUNCEMENT
Real-time mini-application
for a stadium naming
announcement Over 500 new
email
subscribers
Included mailchimp email
address integration, a
mixed Twitter/Facebook
Increased Twitter
comments stream, Twitter/
and Facebook
Facebook commenting Followers by
capability, and multi- over 7%
search, keyword-driven
Twitter stream plus live
video integration and a
1500 Twitter
flash presentation all on mentions during
one page event
Designed social presence
for Twitter, Facebook &
Nearly 20,000
YouTube unique page
views with 1
Real-time analytics & hour notice
multiple Twitter analytics
Managed the page during
live announcement
Live Reveal of Stadium Naming Announcement – March 9, 2011

7. we enable fans to have a voice
Kansas City Chiefs choose
a recipient of their “Chiefs
Charity Game” each year to
earn proceeds from various
events for their charity for
one year
Usually the owner’s family
selects the charity… in
2011, they decided to
open it up to public voting
after selecting the four best
nominees
This voting site was up for
about 3-4 weeks, and
people could vote via an
email confirmation, or by
authorizing a Twitter or
Facebook account
At the time of placing their
vote, users shared with
their social networks to
encourage others to vote
too – we tracked votes on Chiefs Charity Public Voting Site

8. Mini-app microsites with your brand
This voting site for the High
School Coach of the Year
program, a joint initiative of
the Kansas City Chiefs and
the NFL. used the same
technology as the Charity
Game, so it cost less the
second time
This site was up for 2
weeks, and people could
vote via an email
confirmation, or by
authorizing a Twitter or
Facebook account
At the time of placing their
vote, users shared with
their social networks to
encourage others to vote
too – we tracked votes on
a backend
Chiefs High School Coach of the Year Voting Site

9. LIVE LANDING PAGE: SPORTING 85
We quickly produced a Live
Landing page for Chad
Over 23,000
Ochocinco’s unexpected emails collected
soccer tryout & managed to see live/
the page during the tryout recorded tryout
First day of tryout was a
live online event so fans 18,000 unique
around the world could viewers
watch the tryout watched first
day live online
The remaining days we
showed highlight videos
8000+ Twitter
from that day’s trial mentions the
first day of
The week ended with a live Chad’s tryout
scrimmage between SKC
and a local amateur team
1,400,000
Chad Ochocinco was articles can be
named an Honorary found in search
results
Reserve Team member at
the end of his trial, and
invited to work out with the
team anytime Recap videos on
Ochocinco Soccer Tryout – Week of March 23, 2011 YouTube viewed
a collective half
million times

10. We help make your brand social
We added a Chiefs “The Kansas
Welcome tab for their City Chiefs’
existing Facebook page fans are
passionate and
we want to
They had no branding make sure we
outside the profile picture leverage every
before hiring us – we will be opportunity to
doing more for them on engage and
Facebook & Twitter during excite them.
the season, including
Fresh ID brings
contests and special creative ideas
promotions for sponsors to connect with
our fans
utilizing the
best in user
experience and
digital solutions
today.”
Lance Brown
Manager of Internet
and Digital Media for
the Kansas City
Chiefs

11. COMMUNITY site: SPORTING MEMBERSHIP
Sporting Membership portal
for Sporting Club’s new
community & affinity program 10k+
Members in
First Month
CMS-based application
design that utilizes
WordPress and Buddypress,
but takes out-of-the-box Other pro teams
features much further have expressed
interest in the
platform
Interactive design not found
in majority of Wordpress sites
(with javascript, php and css)
Development was initially
done by another firm but we
have taken over development
of the portal going forward
New features and functions
are being designed - this is a
long-term project, and
integration with mobile and
kiosk applications is part of
our work
Sporting Club Membership Portal – Launched June 8, 2011

12. we generate ideas for sponsorship
Fresh ID has created
various social media
campaign ideas for Kansas
City Chiefs sponsors and
prospective partners to
utilize during the season
Using already established
strong online influencers
that the Chiefs have,
sponsors can partner with
the Chiefs and gain access
to those advocates and
fans through social media
and interactive campaigns
We have developed ideas
for Gatorade, Toyota,
Motorola, Hy-Vee, Metcalf
Bank and many others –
once proposals are
accepted we will work with
the sponsor and the Chiefs
to execute the various
types of campaigns,
contests and events Types of ideas we come up with on monthly retainer for the Chiefs

13. Digital Strategies for a
Connected Marketplace
Our clients need digital strategies that work with existing business and marketing goals
and also need help envisioning how to implement & integrate new ideas & channels.
mobile social
customers and prospects are increasingly using more than just marketing or customer
mobile devices and we find ways to address the service, business is getting done via social
needs of people who are always online networks and connected communities
search content
being included in trusted sources of managing an influx of content internally and from
information and being discovered online is a user-generated mentions can be challenging, but
critical component of your digital footprint elevates the value of your digital assets
platforms & tools analysis
YouTube, Twitter, Facebook, Linked In, Yelp and conversations, seo work and time spent on
more can be leveraged to engage with people mobile apps are great and all, but there’s no
wherever they are talking about your brand ROI without measuring and analyzing results

15. Unforgettable online entertainment
Intefy makes live events easy & affordable…
Intefy is the emerging
must-have tool for
social media integrated
live event broadcasts.
You have to see this in
action.
Michael Kristof
TweetReports Founder

16. INTEFY PLATFORM: SKC SNOWDAY
Spontaneous event that let
us show SKC what we
could do for their
organization
Idea began on Twitter, page
designed, photographer
and videographer found
and event happened in less
than 12 hours
Chat was packed with 75+
people for 2 hours prior to
live event taking place
Video online was done via
an iPhone – a highlight reel
was professionally
produced by SKC
broadcasters who came
Chipotle donated 23 meals
#KCSnowmageddon – Snowball Fight – January 21, 2011
(Kamara’s number & his
favorite place & he paid for
the rest of lunch for fans 300+ unique 189,000 links Chipotle
viewers from on Google donated 23
90+ global covering the meals for fans/
regions snowball fight players

17. Perfect for niche topics
Intefy without video can display up to 6 columns of search terms & profile updates branded
like you want it – this isn’t your ordinary Twitter client – it’s built for brands & fans!

18. analytics
real-time conversations live/recorded video
AGGREGATED CONTENT
REAL-TIME MEDIA
COMMUNITY ENABLEMENT
LIVE INTERACTION
INCLUSION OF
links to sites &
sponsors VIRTUAL PARTICIPANTS… photo galleries
ALL INSIDE YOUR BRAND

19. KANSAS CITY
400 E. 18th St
Kansas City, MO 64108
Telephone 816-359-3554
DALLAS
401 E. Corporate Drive, Ste. 109
Lewisville,Texas 75057
Telephone 214-736-3563
ONLINE
Twitter
@freshid
Email
info@freshid.com
Visit
http://freshid.com