13 Tips on Using Social Media to Help Improve Your Online Presence. Check the credits at the end of the presentation!

1. SEO
and
Social Media

2. WHY YOU SHOULD CARE
ABOUT SOCIAL MEDIA

3. 1. IVITY
TOP
ONLINE
ACT

4. 2.
2/3
of
the
Inte rnet
cial
ulatio n
vis it
so
pop
web sites
ne two rking

5. 3. CC:
C
NT
C ONT ENT
CO NSTA
CREA TION

6. 4. STER
INDE XED
2X
FA

7. 5.REPUTATION
AGEMENT
TOOL
MAN

8. 6.
FREE

9. 13using
tips on
Social Media
v
to help improve your
Online PRESENCE
@KArimFRenn

10. CREATE
SHARE-­‐WORTHY
CONTENT
Tip #1

11. Create Share-Worthy Content Win the Internet
More Searchers Biased to Seeing
Share Socially
Your Stuff
Earn the Social Rankings Boost Amplify Network Reach
Get Natural Links from
Earn More Social Followers
Content’s Visibility and Value
Tip #1 : Create Share-Worthy Content

12. PUT
SOCIAL
MEDIA
ICONS
ON
YOUR
WEBSITE
Tip #2

13. Links to the
website’s social
media pages
Share
buttons
Tip #2 : Put Social Media Icons on Your Website

14. ASK
PEOPLE
TO
SHARE
Tip #3

15. Pay for
free ?
Tip #3 : Ask People to Share

16. TWO
TIPS
TO
GET
THE
MOST
OUT
OF
FACEB
OOK

17. KEYWORDS
IN
THE
‘ABOUT’
SECTION
Tip #4

18. Highest Place in the CSS Structure of
the Page to Add Custom Text
Tip #4 : Keywords in the ‘About’ Section

19. TARGET
USERS
ON
f FOR
FREE
Tip #5

20. Target by Location and/or Language
Tip #5 : Target People on C for Free

21. GRO W
YOUR
TWITTER AUDIENC
E

22. KEYWORDS
IN
YOUR
t
BIO
Tip #6

23. Tip #6 : Keywords in your M Bio

24. KEYWORDS
EARLY
IN
TWEETS
Tip #7

25. Only the first few words
appear in the title
Tip #7 : Keywords Early in Tweets

26. BUILD
RELATIONSHIPS
Tip #8

27. Reply to Tweets
Handle Negative
Feedback
Say Thank You
Tip #8 : Build Relationships

28. FOLLOWERS
BOOST
YOUR
PAGERANK
Tip #9

29. Why
more Followers = higher PageRank ?
When you have a certain number of followers, you have this same
number of Twitter profiles linking to your Twitter profile.
More pages linking to your profile = Higher PageRank
Tip #9 : Followers Boost your PageRank

30. NAME
YOUR
t
PROFILE
PICTURE
Tip #10

31. Pictures on Twitter are indexed too
Tip #10 : Name your Twitter Profile Picture

32. MP
UP
YOUR
RA
GOOGLE+
PRESEN
CE

33. CREATE
AN
OFFICIAL
BRAND
PAGE
Tip #11

34. Tip #11 : Create an Official Brand Page

35. ADD
A
GOOGLE+
BADGE
TO
YOUR
WEBSITE
Tip #12

36. Makes it Easy for People to Add
you to their Circles
Tip #12 : Add a Google+ Badge to your Website

37. LINK
YOUR
GOOGLE+
PAGE
TO
YOUR
ADS
Tip #13

38. Get Your Page Verified
Link your Google+ Page and your website to each
other to verify that you own both
Create a new Campaign with
Social Extensions
Under Ad Extensions > Social, check the box next to
“Connect my Google+1 Page to my ad campaign
and enter the landing page URL of your Page
New, Available and Free
Tip #13 : Link your Google+ Page to Your Ads

39. GET
ON
PINTEREST
Bonus Tip

40. Visual content you already have Photos of your customers
Strong visuals from Blog Articles Infographics and Data Charts
Bonus Tip : Get on Pinterest

41. Thank You!
v
@KArimFRenn

42. CREDITS
http://www.brafton.com/blog/six-tips-to-make-google-drive-seo-and-social-success-for-your-business-insights-from-adtech-san-francisco April 6, 2012
http://thenextweb.com/socialmedia/2011/05/11/the-top-seo-tips-for-social-media-profiles/ May 11, 2011
http://searchengineland.com/the-social-search-revolution-8-social-seo-strategies-to-start-using-right-now-113911 March 20, 2012
http://exciramedia.com/10-reasons-to-care-about-social-media/ Feb 15, 2012
http://socialmouths.com/blog/2012/04/04/social-media-and-seo/ April 4, 2012
My friends and I are from
http://www.slideshare.net/jessedee/how-to-be-awesome-on-slideshare-6968993
by Jesse Desjardins @JesseDee
The fonts I used were found and downloaded from www.dafont.com
All the photos were either ‘screenshot’ by me or found on Google Images.
All are property of their respective owners.