Coming up with the perfect name for your freelance business can be great fun. However, there should be some facts to consider. This is why we offer some tips on how to create the perfect company name.

1. FREELANCER TIPS
How to Find a Proper Name for
your Freelancing Business
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13.01.2014
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2. Finding a Company Name
Finding a proper name for your own business is one of the most
creative and exciting things you get to do when starting out as a
freelancer. However, it can also be a very stressful process, since
the result you get is likely to stick around for at least a couple of
years. Finding the right name that sits perfectly between
interesting, attention-grabbing on the one side and
understandable plus simple on the other, is going to be tricky at
best. This article aims to help you find that balance and cover the
other most important things you should consider when
brainstorming ideas for your business name. Here are 5 steps to
help you find the perfect name:

3. 1) Convey what you do
The first and most important step when looking for a business
name is to think about how you can represent your work with a
few, simple words. It is important what field your business is.
Where credibility and professionalism are above all, like if you
are a financial advisor for example, playfulness is probably not
what you should be looking for. If you want to be edgy and
original, make sure the field you’re working in actually
appreciates that kind of stuff. A descriptive name can often be
very helpful when starting out, but should still not be anything
too generic in order to set your business apart from others.

4. 2) Simplicity is key
When trying to build the right kind of name that does everything
at once, ending up with more than three words can often
happen. Long names are a very bad idea most of the time. You
want something that is short, easy to remember and doesn’t
take time to explain. Maybe you’ve thought of some genius
wordplay or a particular word to spell a word emblematic for
your field. Just make sure you won’t have to spend ten minutes
explaining that name whenever talking about your business. A
great company name is simple to spell, pronounce, and
understand.

5. 3) Consider the future
As mentioned at the very beginning, your business name is likely to
stick around for some years. On the one hand, try to avoid phrases
that seem a bit outdated, because in ten years they might be really
out of fashion which won’t help your business. Think about the
possibility of expanding or going international and whether your
name can handle that transition. It is a good idea to check if the
words you chose don’t happen to mean anything offensive in
another language. Nobody knows what the future will bring, but
think about the possibility of selling your business at some point as
well. If the name is too strongly affiliated with your person and
consists of your initials, for example, it might be unfit for selling,
expanding, or doing a partnership with others.

6. 4) Check availability
After considering something and drawing up a few ideas, you
should always check whether the name is still out there for taking.
Nobody wants to deal with any legal trouble that comes with an
already existing and registered company name. It might be very
disappointing to find out someone else already came up with the
idea you just had and that’s exactly why you want to have a few
backup names as well.

7. 5) Test it
If you have reached this step and have finally found that amazing
business name that you feel will grab the attention of anyone that
catches it, just go on and ask them. Big companies in the making
often do expensive and huge marketing analysis with test groups to
see what kind of response their name gets. Any freelancer can do
this on a smaller scale when starting out. Whether you already have
a few potential clients, someone you know in the field or just your
friends and family, stress-test your ideas with them. If most of them
understand and feel positive about a potential business name, you
are definitely headed in the right direction.

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© freelancermap.com
13.01.2014
Contact: info@freelancermap.com