In which we share insights on: (A) 5 principles of adult learning, (B) 5 good-to-know, brain-related buzzwords, (C) 2 formulas for great storytelling in facilitating professional development workshops. Activities include: (1) Sharing about excellent workshops learners have attended, the adult learning principles they already implement, and their new ideas based on the material we've covered, (2) 140-character reactions to the content, group discussion, and what fellow learners have shared that resonates with us, (3) group story development based on the villain + victim + hero or the challenge - connection - creativity plots by Gary Stone and Gary Klein.

1. I am a Trainer

2. I am a
Question Asker,
Listener,
Storyteller, and
Creator & Facilitator
of Learning Experiences.

3. Engagewithnewandfamiliarinternalandexternalcustomers.
Share something awesome that has the potential to make a
meaningful impact on people’s personal and professional lives.
Learn from our learners.
Developing and Facilitating Learning
is Our OPPORTUNITY to:

4. Let’s start exploring:
5 adult learning principles
5good-to-know,brain-relatedbuzzwords
2 equations for crafting stories that
maximize training impact

5. Thisisjustthestartofourexploration.

6. However, when we conclude today,
you will have resources to
continue learning, whether
independentlyor with peers.

7. Real Quick:
(And I mean REAL Quick)
Let’s get into some basic principles of adult learning.

8. Let’s catch our breath and
expand on 5 adult learning
principles a little bit.

9. Startthinkingabout:
And:

10. #1: Adultsneedtoknow…
What’s the point?
How will I benefit from this workshop?
(i.e. What’s in it for me?)
unclear
engage
retain

11. #2: Adultsneedto…
Relate the new learning to their past personal,
professional, social, and cultural experiences.
relate
engage
retain

12. #3: Adultsneed…
Structure AND a sense of control over their learning destinies.
PartA: desired outcome
#1: Adultsneedtoknow…
PartB: Involve planning

13. adults connected learning process
don’t know desired
outcome sense of ownership
engage
retain

14. #4: Adultsneedto…
Explore.
eyes and ears discover curious
Create opportunities work together
Spark questions common threads
inconsistencies.

15. #5: Adultsneed…
Experiences.
Don’ttell,ASK!

16. Nowthatyou’vethoughtabout:
And:
Shareyourthoughtswithus.

17. Ok,Takeabreak!

18. 5good-to-know,
brain-related
buzzwords

19. If you fancy disabusing yourself of conventional belief in the left brain/right brain dichotomy
(and you really do owe it to yourself to do so), here’s a nice article on that:
“The Truth About
The Left Brain/Right Brain Relationship”

20. 5Good-to-Know,Brain-relatedBuzzwords.
Group Quiz & Report!
Break into 5 groups.
Each group gets one of the 5 good-to-know, brain-related buzzwords on the next slide.
Work together to prepare a description of your term and how it relates to adult learning.
Everything is open book!
If you are not familiar with your group’s term, take a few minutes to research it.

22. So, we have begun exploring:
5 principles of adult learning
&
5good-to-know,brain-relatedbuzzwords.

23. Nowforanexerciseinparsimony.
Share, in 140 characters or less, your reactions to one of the following questions:
What did you learn that was brand new?
What ideas do you have for implementing what you’ve learned?
What concepts do you need to explore further?
What has a group member shared today that really resonated with you?

24. Ok,Takeabreak!

25. Remember we said, “Don’t tell, ASK?
Storytelling
is the exception to that rule.

26. 2 formulas for great stories:
#1: Villain + Victim + Hero
#2: Challenge - Connection - Creativity

27. After we talk about the 2 formulas,
you will work with your division
to begin crafting stories
that make sense for your purposes and
maximize the impact of your training.

28. Villain + Victim + Hero Example:
Villain= slow or unreliable software programs
Victim= frustrated users
Hero=new or updated technology

29. Nohook.
Who cares?
“We are excited to announce that our new organic fertilizer is
the safest on the market.”
Vague. Boring.

30. Media consultant, Greg Stone’s advice:
Don’t tell the tale from your point of view.
Make your CUSTOMER the STAR!

31. Whoarethe
villain,victim,&
Herointhisstory?
“Parents will be happy knowing that their children can safely roll
around in the grass in their backyard.”
Seethe
difference?

32. Challenge - Connection - Creativity

33. 3 story plots that inspire us to act:
Challenge plot
Connection plot
Creative plot

34. Challenge Plot
In the Challenge Plot, someone is facing a seemingly
insurmountable challenge!
When the underdog wins, we feel justice has
prevailed.

35. Challenge Plot Example:
WarbyParker
“Socially conscious, designer eyewear at
revolutionary prices.”

36. The eyewear industry is dominated by massive companies that
control 80% of the market.
This enables Warby Parker to “disrupt the monopoly and sell
awesome eyewear pieces at affordable prices.”
Justice prevails!

37. Connection Plot
In the Connection Plot, characters from different
backgrounds bond together.
Prejudices are cast aside and acceptance
prevails!

38. Connection Plot Example:
Spotify
“Say it with music.”
#thatsongwhen inspired emotional connections
on social media and users shared their
memories and stories.

39. Creative Plot Example:
Asana
“Teamwork without email.”
Asana is a communication platform that allows comment and discussion in a
single email.
This creative solution saves time otherwise spent on
sorting, filtering, replying, and forwarding, so team
collaboration becomes more involved.

40. yourturn!
We have shared 2 formulas for storytelling.
You will now work with your division
to begin crafting stories that make sense for your
purposes and maximize the impact of your training.

41. Share your progress with us!

42. And, finally, behold ...

43. RogerCourville’s
5RulesforBecominga
“KillerStoryteller”

44. #1: Startwiththestory,thenaddthefacts.
Facts tell.
Stories change hearts and minds.
This doesn’t mean you should abandon facts,
but they’re the supporting evidence.

45. #2: Includeonlythefactsyouneedtodeliverthestory
andrelegatetherestofthecomplexitytoreferencematerials.
Think “content + dialogue = duration.”
The brain needs to understand the big picture to make sense
of all the details.
You can still share details, of course.
Just keep them all in context though.

46. #3: Alwaysexpressstoriesinyourownnaturallanguage.
Don’t try to talk like you’re someone you’re not.
Learners won’t buy what you’re selling when you are inauthentic.
Be your natural self and your
passion will draw your learners in.

47. #4: Starta“capturefile”tobuildalibraryofideas.

48. #5: Thinkthroughmultipleangles.
We know from #1 in our overview of adult learning principles
that adults need to know “what is the point and how will this benefit me?”
Keep in mind that the message “So what this means to you”
will be different for different audiences.
You may be telling the same story, but the your audiences will not connect
to it in different ways.

49. For your future reference...
Cordiner, S. (2015 September 14) The 8 fundamental principles of adult learning that every learning and development professional should
know. https://www.linkedin.com/pulse/8-fundamental-principles-adult-learning-every-should-know-cordiner
Courville, R. (n.d.) Supercharge your training content with brain-friendly idea sequencing. https://cdns3.trainingindustry.
com/media/19313826/brainfriendlyideasequencing-rogercourville-webinarhandout.pdf
Hum, S. (n.d.) It was a dark and stormy night… - 24 examples of storytelling in marketing. http://www.referralcandy.com/blog/storytelling-
in-marketing-11-examples/
Stone, G. (2015, November 12) For better presentations, start with a villain. https://hbr.org/2015/11/for-better-presentations-start-with-a-
villain