The State of Online Engagement explores media and giving habits of four different generations while also shedding light on how technology and communications are evolving. Gain valuable insights into connecting with your nonprofit supporters and engaging with them in meaningful ways that drive action. by franswaa | Blackbaud

1. The
State
of
Online
Engagement
Social,
mobile,
email
and
online
giving
h#p://www.blackbaud.com/nextgen

6. Gen
Y
and
Gen
X
are
the
Future

7.
Not
Big
Givers
(31%)

8. Growth
Opportunity

10. h#p://www.npengage.com/online-­‐fundraising/nonprofit-­‐online-­‐markeBng-­‐benchmarks/

11. World
Wide
Web
47%
/
40%
gave
through
the
world
wide
web.

13. But
you’ve
got
to
get
people
there…
• Search
Engine
OpBmizaBon
• Social
sharing
(G+,
Authorship,
etc)
• Google
Adwords
($10k
grant)
• RetargeBng
(*Facebook)
• And
much
more
(social
ads,
display,
etc)

14. Email
SCll
King
h#p://markeBngland.com/wp-­‐content/ml-­‐loads/2012/01/infographic_abs_final.png

16. h#ps://www.blackbaud.com/nonprofit-­‐resources/onlinemarkeBngstudy

17. The
Welcome
Series
…

19. 55%
of
Gen
Y
follow
chariBes
on
social
media;
with
29%
saying
that
social
media
is
an
extremely
important
way
to
stay
in
touch.
Socially
Connected

23. Mobile,
mobile,
mobile…
98%
/
86%
use
a
mobile
as
their
only
phone
and
62%
/
47%
would
give
a
donaBon
to
a
nonprofit
on
a
mobile
device.

26. Recurring
Giving
21%
of
Boomers
give
monthly.

29. Fundraising
on
behalf
of…
43%
/
46%
have
fundraised
on
behalf
of
a
nonprofit.

31. Results
MaJer
…

37.
h#p://www.blackbaud.com/nextgen
h#p://www.blackbaud.com/nextgengraphic