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Social Media at the Lance Armstrong Foundation January 14 th , 2010
Housekeeping ,[object Object],[object Object],[object Object]
Brooke McMillan  –  Online Community Evangelist  Lance Armstrong Foundation  @livestrong Frank Barry  –  Director of Professional Services  Blackbaud Internet Solutions http://www.netwitsthinktank.com   @ franswaa Speakers
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
Definitions ,[object Object],[object Object],[object Object],Baseline Definition of Social Media:
LANCE ARMSTRONG FOUNDATION
LANCE ARMSTRONG FOUNDATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why LAF embraced Social Media Why LAF embraced Social Media
Why LAF embraced Social Media ,[object Object],[object Object],[object Object]
The Tools The Tools
The Tools used by LAF
The Tools used by LAF Blog  ( http:// livestrongblog.org )
The Tools used by LAF Twitter  ( www.twitter.com/livestrong )
The Tools used by LAF Delicious  ( http:// delicious.com/laf_livestrong )
The Tools used by LAF YouTube  ( www.youtube.com/livestrongarmy )
The Tools used by LAF Flickr  ( www.flickr.com )
The Tools used by LAF Blackbaud Sphere  Friends Asking Friends   ( http://www.sanjose2010.livestrong.org )
Outcomes Outcomes
By the Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most impactful outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Takeaways Outcomes
Key learnings ,[object Object],[object Object],[object Object],If you only take three things from this session …
Brooke McMillan  –  Online Community Evangelist  Lance Armstrong Foundation  @livestrong Frank Barry  –  Director of Professional Services  Blackbaud Internet Solutions http://www.netwitsthinktank.com   @ franswaa Speakers
 

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Social Media Strategy At Lance Armstrong Foundation

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