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9/12/2013 Footer 1
5 KEYS TO INTEGRATED
MARKETING SUCCESS
Practical ways to connect with supporters,
activate donors, and raise money online.
www.bit.ly/npEXPERTS
#npEXPERTS | @franswaa
9/12/2013 Roger Craver | #npEXPERTS 2
NPEXPERTS > DOWNLOAD THE FREE EBOOK
Connect with supporters, activate donors,
and raise money online.
Nonprofit experts share their extensive
knowledge and expertise in:
- Online marketing and fundraising
- Email communication
- Social media
- Mobile engagement
Download the npEXPERTS eBook and
register for free webinars at
www.blackbaud.com/npEXPERTS
9/12/2013 Roger Craver | #npEXPERTS 3
www.blackbaud.com/npEXPERTS
9/12/2013 Roger Craver | #npEXPERTS 4
TODAY’S npEXPERT
Roger Craver
http://www.theagitator.net
9/12/2013 Roger Craver | #npEXPERTS 5
Or … 5 Keys to Integrated Marketing Failure
5 KEYS TO INTEGRATED MARKETING SUCCESS
9/12/2013 Roger Craver | #npEXPERTS 6
KEY #1: CONSISTENCY
9/12/2013 Roger Craver | #npEXPERTS 7
KEY #2: BREAKDOWN THE SILOS
Not in
my
budget
Sorry,
don’t
really
have
time.
I
should
be
getting
the
credit
You really
don’t
understand.
This is SUCH
a different
medium.
9/12/2013 Roger Craver | #npEXPERTS 8
KEY #3: BECOME BORING
9/12/2013 Roger Craver | #npEXPERTS 9
KEY #4: CAPTURE THE POWER OF REINFORCEMENT
9/12/2013 Roger Craver | #npEXPERTS 10
KEY #5: CATCH THE CAR
9/12/2013 Roger Craver | #npEXPERTS 11
TAKE THE QUICK SURVEY …
9/12/2013 Roger Craver | #npEXPERTS 12
NPEXPERTS > DOWNLOAD THE FREE EBOOK
Connect with supporters, activate donors,
and raise money online.
Nonprofit experts share their extensive
knowledge and expertise in:
- Online marketing and fundraising
- Email communication
- Social media
- Mobile engagement
Download the npEXPERTS eBook and
register for free webinars at
www.blackbaud.com/npEXPERTS
9/12/2013 Roger Craver | #npEXPERTS 13
Luminate™ Online helps you understand your online supporters and improve
online fundraising performance. You'll have everything you need to acquire more
constituents, build online fundraising campaigns and nurture sustainable donor
relationships.
http://bit.ly/LuminateOnline

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5 Keys to Integrated Marketing Success for Nonprofits by Roger Craver

  • 1. 9/12/2013 Footer 1 5 KEYS TO INTEGRATED MARKETING SUCCESS Practical ways to connect with supporters, activate donors, and raise money online. www.bit.ly/npEXPERTS #npEXPERTS | @franswaa
  • 2. 9/12/2013 Roger Craver | #npEXPERTS 2 NPEXPERTS > DOWNLOAD THE FREE EBOOK Connect with supporters, activate donors, and raise money online. Nonprofit experts share their extensive knowledge and expertise in: - Online marketing and fundraising - Email communication - Social media - Mobile engagement Download the npEXPERTS eBook and register for free webinars at www.blackbaud.com/npEXPERTS
  • 3. 9/12/2013 Roger Craver | #npEXPERTS 3 www.blackbaud.com/npEXPERTS
  • 4. 9/12/2013 Roger Craver | #npEXPERTS 4 TODAY’S npEXPERT Roger Craver http://www.theagitator.net
  • 5. 9/12/2013 Roger Craver | #npEXPERTS 5 Or … 5 Keys to Integrated Marketing Failure 5 KEYS TO INTEGRATED MARKETING SUCCESS
  • 6. 9/12/2013 Roger Craver | #npEXPERTS 6 KEY #1: CONSISTENCY
  • 7. 9/12/2013 Roger Craver | #npEXPERTS 7 KEY #2: BREAKDOWN THE SILOS Not in my budget Sorry, don’t really have time. I should be getting the credit You really don’t understand. This is SUCH a different medium.
  • 8. 9/12/2013 Roger Craver | #npEXPERTS 8 KEY #3: BECOME BORING
  • 9. 9/12/2013 Roger Craver | #npEXPERTS 9 KEY #4: CAPTURE THE POWER OF REINFORCEMENT
  • 10. 9/12/2013 Roger Craver | #npEXPERTS 10 KEY #5: CATCH THE CAR
  • 11. 9/12/2013 Roger Craver | #npEXPERTS 11 TAKE THE QUICK SURVEY …
  • 12. 9/12/2013 Roger Craver | #npEXPERTS 12 NPEXPERTS > DOWNLOAD THE FREE EBOOK Connect with supporters, activate donors, and raise money online. Nonprofit experts share their extensive knowledge and expertise in: - Online marketing and fundraising - Email communication - Social media - Mobile engagement Download the npEXPERTS eBook and register for free webinars at www.blackbaud.com/npEXPERTS
  • 13. 9/12/2013 Roger Craver | #npEXPERTS 13 Luminate™ Online helps you understand your online supporters and improve online fundraising performance. You'll have everything you need to acquire more constituents, build online fundraising campaigns and nurture sustainable donor relationships. http://bit.ly/LuminateOnline