Northside Education Foundation

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Fran Stephenson

A presentation given to the Northside Education Foundation Board Retreat, June 12, 2010

Technology Business

Social Media and NEFEndless Possibilities Fran Stephenson Step In Communication Northside Parent

Where is your Organization in Social Media? ,[object Object]

Why Should Your Foundation Get Started In Social Media?

Why….. Leverage goodwill Share knowledge base Thought leadership De-mystify processes Showcase a culture Engagement with new stakeholders Young donors! Create relationships with existing stakeholders

Create awareness of new products/services

Sets the stage for new fundraising initiatives,[object Object]

The nature of the tech is changing way youth and teens communicate

As technology becomes more sophisticated, your org will be current ,[object Object]

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Northside Education Foundation

1. Social Media and NEFEndless Possibilities Fran Stephenson Step In Communication Northside Parent

3. Flickr ~ Picasa ~ Snapfish

4. YouTube

5. Podcasting

6. Foursquare/Gowalla

7. LinkedIN ~ SlideShare

8. ITunes

9. Groupon

10.

11. Why Should Your Foundation Get Started In Social Media?

12. Why….. Leverage goodwill Share knowledge base Thought leadership De-mystify processes Showcase a culture Engagement with new stakeholders Young donors! Create relationships with existing stakeholders

13.

14. Create awareness of new products/services

15. Updated information on an issue

16. Explain stuff

17. Engage a community

18. Share common interests

19. Manage a crisis

20.

21. The nature of the tech is changing way youth and teens communicate

22.

23. Some Examples From the World of Schools

24.

25.

26.

27.

28. What’s Next? Set objectives for your plan Create guardrails or guidelines Establish listening posts/monitoring Become an informed advocate Look for resources in unusual places Build your profile Create sustainability Create two-way conversations Analyze and measure against objectives

29. The Conversation Prism Observe Listen Participate Engage Give/Get Evaluate Lather, Rinse, Repeat Source: http://www.briansolis.com/2009/03/conversation-prism-v20/

30.

31. Expecting the results to be immediate

32. Being too commercial, too cold, and too conservative

33. Expecting too much from your followersSource: http://socialmediaschools.com/4-major-mistakes-your-school-might-be-making-with-social-media-and-what-you-can-do-about-it/2009/08/

34.

35. Start-up costs = time investment

36. Social Media is NOT a silver bullet

37. Integrate, integrate, integrate

38.

39. Start with the goal, not the tool

40. Embrace niche communities

41. Empower people to speak for school or organization

42. Give to get.

43.

44. Share your opinion

45. Communicate regularly

46. Be brief

47. Link to resources and other experts

48. Respond to questions and comments

49.

50. Think Mobile

51. Think Niche

52.

53. Joel CommThings to Read

54.

55. Paul GillenThings to Read

56. E-Mail: franstep09@gmail.com Twitter: fransteps Find me on: Facebook LinkedIn Foursquare Connect with Me!

57. http://delicious.com/franstep Search for “schools” “nonprofit” “alumni” http://delicious.com/prsanantonio On Twitter: @prsa_sa Also: @vedo (Richie Escovedo, Mansfield ISD) @wfryer (OK Educator/Blogger) TSPRA new blog! Other Resources

58. Questions?

59. Thank you!

Northside Education Foundation

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