Frank Myers Auto is a Winston-Salem, NC used car dealership that is profiled in the February edition of Winston-Salem Business magazine. For more information on the dealership or its owner Tracy Myers, please visit http://www.frankmyersauto.com

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2. BUSINESS Front
Frank Myers Auto
Lasting Legacy
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3. BUSINESS Front
Every dealer marches to the beat of E”, and “Chainsaw Charlie.” The prestigious 2006 - 2007 National
a different drummer. Just ask “Uncle comical and sometimes wacky Quality Dealer award presented by the
Frank!” characters, slinging catchy slogans, National Independent Auto Dealers
Frank Myers Auto Maxx is well are portrayed by enthusiastic Association. The award is the highest
known in the Triad region of North employees of the pre-owned vehicle honor available and is reserved for
Carolina for their zany TV enterprise, but there is plenty of one distinguished dealer in the nation
personalities like “Uncle Frank,” “The substance behind the image. Owner, possessing the highest commitment
Credit King,” “The Loan Ranger,” “Lil’ Tracy Myers, brought home the to quality, customer service, and
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4. community service in the used motor vehicle industry.
Myers was one of 23 dealers from across the country to
be nominated for the National Quality Dealer award.
Northwood University in Michigan provided a panel of
judges to evaluate all the entries and select the winner.
The long-standing tradition of naming an NIADA National
Quality Dealer began 30 years ago in 1976.
Following the “Gut”
Much of the recent success of the dealership can be
attributed to Tracy’s insight and dedication to monitoring
industry trends. In 1999 Tracy acted on a “gut” instinct
that led him to establish a website and an internet sales
department. “It was one of the toughest business
decisions I ever had to make,” explains Tracy. “Back in
1999 you just couldn’t make the numbers work. I fought
many hard battles to keep it open because I looked at
the department as a future investment.” An investment,
indeed it was. The foundation for the dealership was
laid more than 80 years ago by Tracy’s great grandfather
who owned and operated a general store in the
community that was known for a high level of customer
service. The tradition continued when his father
established the dealership. Tracy’s investment in the • 2005: Named the Carolinas Quality Dealer of the Year
technology and potential of the internet has proven to be by the CIADA
a strategy that enables him to continue the legacy of • 2005: Honored with the prestigious NIADA Eagle Award
providing quality products and quality service to drive • 2006: Named one of the top 50 dealerships in the USA
and keep quality customers. by Auto Dealer Monthly magazine (based on volume)
Customers that do purchase a vehicle from the • 2006: Named the NIADA National Quality Dealer of the
dealership are assured of consistent quality as the Year (The highest award obtainable in the used car
following achievements show: industry)
• 1995: “Small Business of the Year” by the Winston- • 2007: Tracy’s First Book, “CAR BUYING SECRETS
Salem Jaycees REVEALED”, released. Available at Amazon.com and
• 1995: “Dealer of the Year” award by American General all Frank Myers locations
Auto Finance • 2007: Named one of the top 28 dealerships in the USA
• 1996: “Dealer of the Year” award by American General by Auto Dealer Monthly Magazine (based on volume)
Auto Finance • 2007: Named one of the top 3 independent dealerships
• 1997: “Dealer of the Year” award by American General to be employed by in the Nation by the Dealer Business
Auto Finance Journal.
• 2004: Tracy obtains Certified Master Dealer degree In 2007 Tracy’s second dealership, Uncle Frank’s Auto
from Northwood University. Tracy is one of the first 50 Approval center opened at 4272 North Patterson Avenue
Certified Master Dealers in the Nation, one of less than in Winston-Salem, as well as Tracy’s third dealership,
125 in the Nation (total number), and one of less than Frank Myers Auto Maxx located at 1827-31 North Main
10 in the Carolinas street in High Point.
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5. All of the dealerships adhere to the
same friendly service and high
standards that have been the
foundation for the companies steady
growth over the years.
One of the latest incentives being
offered by Tracy’s dealerships is
“The Uncle Frank Advantage” for
their Certified Pre-Owned Cars
which includes a few of the following
features...Money Back Guarantee,
Lifetime Warranty, a 160 point
mechanical and safety inspection,
and a Free Vehicle History report.
As the internet has grown and
become a part of nearly every home
in America, car buyers often utilize
the web to do vehicle research and
make car buying decisions. To cater
to the thousands of internet buyers
that visit their site each month, Tracy
ensures that the dealership website,
www.frankmyersauto.com, is both
user friendly and fully functional.
Tracy Myers lives in Lewisville,
North Carolina with his wife and their
2 children. Tracy has spent the past
15+ years trying to change the
landscape of the car business and
the bruised reputation of car
salespeople all over the country.
Tracy is a self-proclaimed
Christian business owner whose
goal is to run his business “By The
Book.”
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