Here are the slides from a talk I gave for Time Warner on Internet Marketing - Franklin McMahon - http://www.franklinmcmahon.com

1. Using the Power of
Social Media for
Business
• Franklin McMahon
frank@fmstudio.com
www.fmstudio.com
www.FranklinMcMahon.com

2. Franklin is founder of Franklin McMahon Studio and is a New
Media Producer specializing in creative marketing, social
Franklin McMahon
media, on-line video, podcasts, multimedia, writing and
photography. With a client list that includes Adobe, FOX, Time
Warner, McDonalds, Covergirl and HP, his range of work
spans many industries. His on-line podcasts have produced
millions of downloads in over 20 countries and he has been
• New Media Producer featured on Wired.com, ABC Boston and BBC America. His
podcast Rumor Girls ran weekly on Sirius Satellite Radio and
specializing in creative the video version was the 5th most downloaded podcast of
marketing and production, the year in 2006 according to Yahoo News. As an international
photographer, his photo work has been seen in ads and
audio and video, podcasts, magazines for clients such as Microsoft, and his coverage of
photography, on-line video and the industry as a writer can be read in publications such as
social media MovieMaker, Millimeter, DV, Res and Computer Arts Projects.
Locally he has developed several Maine-based social
organizations such as Portland Media Artists and Facebook
Maine. His website and podcast Media Artist Secrets features
• Studio page - career advice for content producers specializing in creative
industries and social media.
www.fmstudio.com
• Media Artist Secrets Blog and
TV Show -
www.franklinmcmahon.com

3. Twitter
• Mix of promotion and
conversation
• Broadcast info about your
brand, field questions from
potential clients
• Others can Re-Tweet and help
you promote
• You help others as well
• Great source of info depending
on who you follow

4. Twitter
• Takes most interaction of any
network to be effective
• The more you Tweet and put
into it, the more you get out of
it
• Best network to make new
connections
• Being active on Twitter,
interacting, will gain you more
followers

5. LinkedIn
• Geared mostly towards
professionals and business
people
• Recommendations on your
profile are very helpful
• Join groups based on your
interests
• Post questions to your contacts
on the network and answer
other’s questions

6. LinkedIn
• Professional digital resume
• Live element with stream of
updates is not as high as other
networks, most content is more
static
• You can craft your profile to be
impressive and others will see it
• The more connections you can
create the more opportunities

7. Facebook
• Currently the most aggressive
at being developed, Facebook
is in it to win it
• Recent stream of new features
such as real-time updating of
the news feed and ability to tag
friends in your status update
have kept Facebook improving
• Multimedia options with
pictures, audio and video
• Profile can be public or private

8. Facebook
• Improved Pages now allow
businesses to get the message
out about their brand
• Easiest network to tell a visual
story with images and video
right on your page or profile
• Live chat is immediate
• Facebook is not just for friends,
it is a key business and
branding resource

9. Blogs
• Complete control over crafting
the story of your company
• Audio and video easily
embedded
• Comments allow conversations
between you and potential
clients
• Best for search engines
• A chance to be less official and
offer an inside view

10. Podcasts
• Inexpensive way to reach
thousands or millions
• Reach is 20+ countries via
iTunes, audio or video
• Best success for my clients,
outperforms YouTube, web
video
• Most shows I produce over
time attain millions of viewers
• Shows can be portable, more
intimate

11. Podcasts
• Podcasting is a huge market
untapped by many, it is an
incredible way to get your
message and your brand out to
thousands or millions for a very
low cost
• Podcasts are the TV shows of
New Media - You are the star
and this is your show
• Best way to take your brand
and business message to the
masses

12. Which to Use When?
• Blog or Podcast - Position
yourself as an expert
• Twitter - Field questions on
your industry
• Twitter - Send out special offers
or announce events
• Facebook or Podcasts - Audio
and video clips - compelling
• Facebook - Connect your Blog
RSS and Twitter stream

13. Strategy
• If your social networks are
static, so is your message
• You are either still air, windy or
a tornado
• Promote your links to your
social networks everywhere
• Offering your expert advice
develops you and your brand
• Home turf: Start a blog or
podcast for best branding

14. Work Your Networks
• Competition - be dramatically
different online to stand out,
focus on the unique
• Create a digital legacy of
content
• Cross promote
• See them all as your audience,
don’t classify certain networks
as friends or clients
• Dive in and work it!

15. Franklin McMahon
• New Media Producer
• Studio page - www.fmstudio.com
Media Artist Secrets Blog and TV
Show - www.franklinmcmahon.com
• Questions? 207.772.5724
frank@fmstudio.com
• twitter.com/franklinmcmahon
facebook.com/franklinmcmahon
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