10 steps to do a brainstorm. What would you add?

1. Brainstorm

2. Step # 1
Define a question for
which there is a real need

3. Find a brainstorming question for which
there’s a real need to find answers and
a realistic possibility to change things.
http://www.business-strategy-innovation.com/2010/02/brainstorming-breakthroughs-require.html

4. Further inspiration
https://www.teacherspayteachers.com/Product/How-can-we-understand-the-problem-1531110

5. Step # 2
Find a neutral person to
moderate the process

6. Brainstorm facilitating is a service.
It is supposed to be a selfless act that enables
others to arrive at their own solutions.
http://www.ideachampions.com/weblogs/archives/2010/08/einstein_brains_1.shtml

7. A great facilitator
 nurtures the conversation in its early stages,
 steps out of the way as the ideas start to flow,
 jumps in when energy starts to disappear.
http://aneyewitness.wordpress.com/2008/04/08/eureka/

8. The client should not be in charge of running
the meeting.
They must keep their heads in the content
and not worry about or unduly influence the
process.
https://hbr.org/2012/07/yes-you-can-brainstorm-without/

9. Step # 3
Find an inspiring
meeting place

10. Sources
http://answergarden.ch/
https://www.atizo.com/starter/
http://www.partizo.com/
http://popplet.com/

11. 3 advantages of Internet brainstorming
Advantage # 1:
On the Internet, people who talk a lot don’t disturb others, because they are not heard.
Advantage # 2:
On some brainstorming sites, for example http://answergarden.ch/, ideas are
anonymously communicated. Thereby, less dominant people can easier communicate
their ideas.
Advantage # 3:
On some brainstorming sites, for example http://www.brainfloor.com/, people are not
exposed to each others’ ideas in the idea generation phase. That may increase the
diversity of ideas.
https://hbr.org/2015/04/why-brainstorming-works-better-online

12. Try an unusual
location, for
example a zoo.
http://www.imagebase.net/Nature/Deer-071-copy
http://www.destination-innovation.com/articles/top-tips-for-a-great-brainstorm-session/

13. Step # 4
Invite both external and
internal participants to
increase diversity

14. The broader the mix of participants, the
more interesting the ideas are likely to be.
http://business.timesonline.co.uk/tol/business/management/article6985219.ece

15. Pick people who can answer
the question you’re asking.
http://www.mckinsey.com/insights/strategy/seven_steps_to_better_brainstorming

16. Aspects of diversity
 Skill diversity.
 Thinking style diversity.
 Experience diversity.
 Age diversity.
 Nationality diversity.
 Gender diversity.
https://hbr.org/2009/05/how-to-lead-better-brainstormi/
http://www.heidrick.com/~/media/Publications%20and%20Reports/HS_EuropeanCorpGovRpt2011.pdf

17. What about including external people?
http://designshack.co.uk/articles/inspiration/10-tips-for-effective-creative-brainstorming
http://www.destination-innovation.com/articles/top-tips-for-a-great-brainstorm-session/

18. Research shows that bringing together individuals
with diverse backgrounds can enhance the flow
of ideas, making people more open to new
information and finding ways to integrate it into
solutions.
http://sloanreview.mit.edu/article/the-discipline-of-creativity/

19. Ask participants to independently
prepare ideas before the brainstorm.
That helps introverted people get the
quietness they need to develop good ideas.
http://www.bnet.com/article/the-right-way-to-brainstorm/68480
http://www.slideshare.net/columnfive/10-tips-for-a-successful-group-brainstorm
http://www.fastcompany.com/886945/10-rules-effective-brainstorming#2

20. Step # 5
Communicate values
of the brainstorm

21. The power of group brainstorming comes
from creating a safe place where people
with different ideas can share, blend, and
extend their diverse knowledge.
http://www.businessweek.com/innovate/content/jul2006/id20060726_517774.htm

22. No criticism.
No negative judgments.
No distractions.
http://www.ideachampions.com/weblogs/archives/2011/01/most_people_thi.shtml
http://www.triz-journal.com/content/c080901a.asp
http://www.business-strategy-innovation.com/wordpress/2010/12/10-steps-to-successful-brainstorming/
http://www.fastcompany.com/886945/10-rules-effective-brainstorming#3
Pittampalli, Al: Read this before our next meeting, location 405.

23. http://innovtoday.wordpress.com/2010/01/27/lead-brainstorming-by-taking-the-ridicule/
http://www.bnet.com/article/the-right-way-to-brainstorm/68480
http://www.ideachampions.com/weblogs/archives/2010/07/post_12.shtml
http://www.businessweek.com/innovate/content/jul2006/id20060726_517774.htm
Participants are encouraged to come up with
 crazy ideas.
 stupid ideas.
 wild ideas.

24. Further inspiration
https://www.teacherspayteachers.com/Product/Questions-to-discover-your-values-1329394

25. Step # 6
Define the goal of
the brainstorm

26. Develop as many ideas as possible.
http://www.ideachampions.com/weblogs/archives/2010/07/post_12.shtml
http://www.destination-innovation.com/articles/top-tips-for-a-great-brainstorm-session/
http://www.innovationexcellence.com/blog/2010/12/19/10-steps-to-successful-brainstorming/
http://www.inc.com/geoffrey-james/how-to-brainstorm-9-easy-rules.html
http://www.inc.com/guides/2010/11/how-to-run-a-brainstorming-session.html

27. The goal of this brainstorming session is for
you to come up with at least X ideas
that answer the question.
http://www.innovationexcellence.com/blog/2010/06/28/ideation-dos-and-donts/

28. Step # 7
Develop ideas

29. Brainstorming should begin with
individuals working alone first.
Michael J. Gelb: Creativity on demand, page 178.

30. As ideas, participants can also bring in
products / materials / things
they find relevant.
http://www.fastcompany.com/886945/10-rules-effective-brainstorming#8

31. During the first 5 to 10 minutes, ask participants
to individually write down as many ideas as
they can, for example on sticky notes.
Thereby, introverts maximize their contribution.
http://sloanreview.mit.edu/article/the-discipline-of-creativity/

32. http://www.inc.com/christina-desmarais/this-simple-trick-can-make-you-more-creative.html

33. Divide people up in teams of about
5 people – each led by a facilitator.
http://sloanreview.mit.edu/article/the-discipline-of-creativity/

34. Get people standing and active.
Studies show that during walks, creative
output can increase as much as 60%.
https://hbr.org/2015/11/stop-calling-every-conversation-a-meeting
http://www.inc.com/laura-montini/study-provides-a-great-reason-to-go-for-a-walking-meeting.html-

35. https://realtimeboard.com/blog/10-creative-techniques-you-should-try-in-realtimeboard/#.VBRI_fmSx9A

36. The moderator encourages participants
to build on ideas of each other.
Sources
http://www.bnet.com/article/the-right-way-to-brainstorm/68480
http://www.triz-journal.com/content/c080901a.asp
http://www.business-strategy-innovation.com/wordpress/2010/12/10-steps-to-successful-brainstorming/
http://www.slideshare.net/columnfive/10-tips-for-a-successful-group-brainstorm

37. Studies show that the most revolutionary
solutions spring from group discussion
of ideas hatched in isolation.
http://thebuildnetwork.com/team-building/brainstorming-individual-group/

38. After having done some minutes of brainstorming,
the moderator could interrupt participants and ask
them to do something completely unrelated to
brainstorming, for example take a walk around the
building.
Then, the moderator gives participants some more
time in a room to focus on developing more ideas.
http://www.inc.com/christina-desmarais/this-simple-trick-can-make-you-more-creative.html

39. Step # 8
Categorize ideas

40. The moderator - or someone else -
categorizes the ideas that have
been developed.

41. Step # 9
Select great ideas

42. Each person has 5 ticks to spend on
selecting 1 or more great ideas.
http://www.destination-innovation.com/articles/how-to-evaluate-ideas/

43. http://www.imagebase.net/Concept/imagebase4_02

44. 4 criteria to use when selecting great ideas
1. Which ideas are the most valuable for users?
2. Which ideas can be quickly implemented?
3. Which ideas involve the lowest costs?
4. Which ideas are the most inspiring?
http://business.financialpost.com/2013/10/07/make-your-brainstorming-better-with-this-technique/
http://www.business2community.com/strategy/top-tips-great-brainstorm-session-0984469

45. Step # 10
Each participant chooses
ideas he/she wants to try out

46. http://www.fastcompany.com/886945/10-rules-effective-brainstorming#7
Brainstorming is the start of something.
Each participant decides what to do next
with one or more ideas.

47. Further inspiration
https://www.teacherspayteachers.com/Product/Brainstorming-the-disney-method-1449101
https://www.teacherspayteachers.com/Product/Brainstorming-the-nominal-method-2141314
https://www.teacherspayteachers.com/Product/Brainstorming-the-SCAMPER-method-1452356
https://www.teacherspayteachers.com/Product/Six-thinking-hats-1455136