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MyCoachingRoom,
le site de conseils aux candidats...
mais pas que.…
RMS 2013
UN SERVICE DE CONSEILS

| P.2
EVOLUTION DE LA
COMMUNICATION
COMM DE
RECRUTEMENT

LE POSTE

SOURCING

COMM
EMPLOYEUR

COMM
CORPORATE RH

EMPLOYEUR
POTENTIEL

ACTEUR DE LA
SOCIETE CIVILE

ATTRACTIVITE

REPUTATION

| P.3
REPUTATION RH = REPUTATION
CORPORATE

| P.4
LE BON TIMING

| P.5
Merci

| P.6
Merci

| P.6

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MyCoachingRoom : exemple de marketing RH illustré avec un site de conseils aux candidats

Hinweis der Redaktion

  1. La comm sur l’emploi est passé de la comm de recrutement vers de la comm corporate Avec des objectifs moins opérationnels aujourd’hui Une responsabilité sur le sujet de l’emploi qui devra être traduite par d’autres actes que le recrutement qui baisse
  2. Maintenir une présence à l’esprit Différencier le discours pour être intéressant
  3. Une loi de l’évolution des espèces : Ce ne sont pas les plus forts qui survivent, ce sont ceux qui s’adaptent le mieux