This presentation was delivered to the Green Universities conference. It covers environmental psychology and the change management program we are developing at Advent 7.

1. Discovering the barriers to change in the
case of computer power management
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2. Commercial in Confidence

3. Commercial in Confidence

4. The first step.......... honesty
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5. The Sustainability Managers Job
Don’t Bug Me! Convince Me!
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6. How committed are we really?
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7. What do we do?
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8. Community Based Social Marketing
(McKenzie-Mohr, 2000)
Identifying Barriers
Overcoming Barriers
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9. Commercial in Confidence

10. Costs and benefits going in
different directions
IT Sustainability
Operations
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11. Barriers to PC Power Managament
 Do not know how to use energy saving settings
properly
 Forgetfulness
 Belief in power management myths
 Did not want to appear unproductive
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12. Barriers to PC Power Management (2)
 Barriers to Automatic settings
 Concerns about loss of productivity
 Concerns about losing unsaved work
 Concerns about interruptions to downloads
 Network administrator concerned about complaints!
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13. 16%
PCs on and
active Basis for Usage Calculations
• Keyboard Activity
• Mouse Activity
• CPU Utilisation
PCs on and
idle 84%
PCs are currently being used very inefficiently: This graph shows the time the PCs
were on and idle.
• Over the 6 week period PC’s are on and active for 16% of the time
• Over the 6 week period PCs are on and idle for 84% of the time
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14. How Advent 7 overcame these barriers
 Instruction Video
 Staff discuss concerns they had before using the
program
 Staff discuss how their concerns were met
 Debunks myths
 Explains ‘opt out option’
 Explains hibernate mode
 Demonstrates its minimal impact on performance
 Subtle descriptive social norms
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15. How Advent 7 overcame these
barriers (2)
 Promtpts (usually stickers on PCs)
 Message from VC
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16. Reports
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17. A daily reminder...
Give Guidance
Create Participation
• Energy Efficiency
Awareness • Environment
Reward
Positive
Behaviour
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18. Commercial in Confidence

19. Contact details
 Mr Frank Roberson
 Human Performance and Behaviour Researcher
 Advent 7
 Business: (02)86224410
 Mobile: 0416506394
 Email: frank.roberson@advent7.com.au
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20. Research References
 Abrahamse, W., Steg, L., Vlek, C., & Rothengatter, T. (2005). A
review of intervention studies aimed at household energy
conservation. Journal of Environmental Psychology, 25, 273–291
 McKenzie-Mohr (2000) Promoting Sustainable Behaviour:
An Introduction to Community-Based Social Marketing.
Journal of Social Issues, 56, 543-554
 Nolan et al. (2008) Normative Social Influence is
Underdetected Personality and Social Psychology
Bulletin July 34:913-923
 Prochaska and DiClemente (1983) Stages and processes of
self-change of smoking: Toward and integrative model of
change. Journal of Consulting and Clinical Psychology, 3, 390-
395
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21. Image References
 St Vincents Hospital
 http://www.balnavesfoundation.com/balnaves-foundation.asp?cid=49&name=St-
Vincents-Hospital-
 Accessed on 07.02.2011
 Needle full of oil:
 http://outercontinentalshelf.blogspot.com/2008/03/oil-reserve-can-wait.html
 Accessed on 18.02.2011
 Successful business man:
 http://www.123rf.com/photo_4495209_portrait-of-happy-successful-business-man.html
 Accessed on 18.02.2011
 Businessman injecting heroin:
 http://www.gettyimages.com.au/detail/81735529/Photographers-Choice
 Accessed on 05.02.2011
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22. Image references (2):
 Prochaska and DiClemente’ Stages of change –contemplation and preparation
 http://www.cellinteractive.com/ucla/physcian_ed/stages_change.html
 Accessed on 29.01.2011
 12 steps Mug:
 http://www.mdaadistrict42.org/
 Accessed on 02.02.2011
 Verismic Logo:
 http://www.verismic.com/
 Accessed on 15.01.2011
 Woman walking in to distance:
 http://artmuse2.com/artmuse2-0035.htm
 Accessed on 17.02.2011
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