Funding of Open Access Books

1. Bloomsbury Academic
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Dr Frances Pinter
Publisher, Bloomsbury Academic
bloomsburyacademic.com
Efficient and Effective
Funding of
Open Access ‘Books’

2. Bloomsbury Academic
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3. Bloomsbury Academic
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eifl is working with:
JSTOR
Keesing’s
Medline
Morgan & Claypool Publishers
Multi-Science Journals Collection
Nature Publishing Group
New England Journal of Medicine
OECD–iLibrary
Ovid Linksolver
Ovid Nursing Database
Ovid Technologies
Oxford English Dictionary Online
Oxford Journals Collection
Oxford Reference Online
Oxford Scholarship Online
Palgrave Macmillan Journals
Project MUSE
RMIT Publishing
Royal Society
SAGE
SPIE Digital Library
Taylor & Francis Databases
Taylor & Francis Encyclopedias
Taylor & Francis Library
Wiley InterScience Journals
Agricola
Agris
Alexander Street Press
AAAS
American Physical Society
American Psychological Association
Anthropological Index Online
BioOne
Britannica Online: Academic Edition
Burgundy Information Services
CSIRO PUBLISHING
Cambridge Journals Online
Computing Reviews
EBSCO Publishing
Ebrary
Emerald Group Publishing Limited
Eric
Future Science Group
GALE
Grove Art Online
Grove Music Online
IBSS
IOP Publishing
ISD
Institution of Civil Engineers

4. Bloomsbury Academic
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Bloomsbury Publishing plc
London
New York
Berlin
Doha
Sydney (January 2011)

5. Bloomsbury Academic
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Bloomsbury
A&C Black
Wisden
Arden Shakespeare
Faber
Quercus
Canongate
Allison & Busby
and more to come . . .
Public Library Online
Online access subscription model of themed digital bookshelves
from a range of publishers offering the best fiction & non-fiction

6. Bloomsbury Academic
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7. Bloomsbury Academic
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Berlin Academic

8. Bloomsbury Academic
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Long Form Publications
Books
Humanities and Social Sciences
Scholarly Books

9. Bloomsbury Academic
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What does the
Academic
Community still
want from
publishers?

10. Bloomsbury Academic
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Independent
verification
of quality

11. Bloomsbury Academic
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Branding
and
visibility

12. Bloomsbury Academic
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Editing and
typesetting
Availability
in a variety
of formats

13. Bloomsbury Academic
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Marketing
and
Selling

14. Bloomsbury Academic
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Curation

15. Bloomsbury Academic
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UC Berkeley
Study:
Assessing the
Future Landscape
of Scholarly
Communication

16. Bloomsbury Academic
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17. Bloomsbury Academic
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How are Publishers Responding?
• Willingness to experiment
• Becoming service providers rather
than gatekeepers
• ‘Co-creators’ of value

18. Bloomsbury Academic
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Think about
Ice Cream
Bloomsbury Academic
Experiment

19. Bloomsbury Academic
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Plain
Vanilla
Ice
Cream

20. Bloomsbury Academic
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21. Bloomsbury Academic
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Ice
Cream
Cone

22. Bloomsbury Academic
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23. Bloomsbury Academic
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24. Bloomsbury Academic
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Ice Cream
Sundae

25. Bloomsbury Academic
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The Enhanced e-Book
First titles available
2011

26. Bloomsbury Academic
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27. Bloomsbury Academic
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28. Bloomsbury Academic
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29. Bloomsbury Academic
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30. Bloomsbury Academic
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31. Bloomsbury Academic
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List 6-7 partners form
lower down page make
close up of page
OAPEN CHANGE

32. Bloomsbury Academic
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OAPEN Model
Advocates funding the publishing
process through subsidies and as
part of research grants

33. Bloomsbury Academic
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34. Bloomsbury Academic
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Paying for the Cost of Open
Access Publishing – so far . . .
Relying on:
• Print sales
• E-sales
• Cost savings
• Subsidies, grants

35. Bloomsbury Academic
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Sustainable???
?
ALA
meeting
Jan 2010:
reality
check

36. Bloomsbury Academic
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The
Challenge: How to fund
sustainable
open access
for scholarly
books
‘the Long Form
Publication’

37. Bloomsbury Academic
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STM journal open
access model?
NO

38. Bloomsbury Academic
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STM journal open
access model? Getting to ‘first
copy’ costs are
too high
HSS research
budgets are too
small

39. Bloomsbury Academic
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Greco and
Wharton:
US University
presses &
open access

40. Bloomsbury Academic
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41. Bloomsbury Academic
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Only helps US university presses
And
What about dissemination of knowledge
from other parts of the world?

42. Bloomsbury Academic
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How do we move from large, closed,
‘open’ networks (current consortia sales)
to a truly global free-to-end-user state?
The Question is:

43. Bloomsbury Academic
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Libraries
Funding Bodies
Academics
Publishers

44. Bloomsbury Academic
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Where are the
funds now?

45. Bloomsbury Academic
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Research
budgets?
NO
too small

46. Bloomsbury Academic
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Central
university
funds?
NO
too many
other
demands

47. Bloomsbury Academic
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Library
budgets?
YES!

48. Bloomsbury Academic
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49. Bloomsbury Academic
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Create the
International Library Coalition for
Open Access Books (ILCOAb)

50. Bloomsbury Academic
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Build on existing library consortia

51. Bloomsbury Academic
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ILCOAb to
aggregate
funds from
libraries

52. Bloomsbury Academic
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Pay for fixed
first copy costs
& open access

53. Bloomsbury Academic
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• Publishers submit titles to ILCOAb
• ILCOAb decides what to
‘purchase’
• Publishers get to first copy stage
• Publish as open access
• Publishers sell content in print,
e-formats etc
ILCOAb Model

54. Bloomsbury Academic
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Long Form Publication
$2 a
copy?

55. Bloomsbury Academic
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OLD Print Model
A typical monograph:
400 copies sold to libraries
@ $80 per book

56. Bloomsbury Academic
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First copy costs 10,000
Print/bind, marketing/selling
distribution, royalties,
library suppliers, profit 22,000
Total cost to libraries 32,000
$
OLD Print Model

57. Bloomsbury Academic
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Getting to first copy cost
represents 31% of price paid by
the library
OLD Print Model

58. Bloomsbury Academic
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With our $80 book
the library pays $55 (69%) for
post ‘first copy’ costs
OLD Print Model

59. Bloomsbury Academic
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Worldwide market for HSS books
= 10,000 libraries
OLD Print Model
Print reaches 4% of market

60. Bloomsbury Academic
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Market skimming
OLD Print Model
Market failure

61. Bloomsbury Academic
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ILCOAb Model
If 4% (400 libraries) join ILCOAb
cost of getting to digital file = $25 ea
69% reduction on a print copy

62. Bloomsbury Academic
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87.5% reduction per title
If 10% (1000 libraries) join ILCOAb
and pay $10 per title
ILCOAb Model

63. Bloomsbury Academic
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ILCOAb Model
97.5% reduction per title
If 50% (5000 libraries) join ILCOAb
and pay $2 per title

64. Bloomsbury Academic
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Free-rider argument
Why Not?
Add extra metadata for members
Erosion of selection control
Consortia already purchase
content

65. Bloomsbury Academic
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We’re Almost There!
Consortia buy licenses for
free-to-end-user already

66. Bloomsbury Academic
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International Coalition of Library
Consortia
Over 200 library consortia members
around the world

67. Bloomsbury Academic
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Benefits to
Scholars
• Publishing expertise
• Full open access
• Discoverability

68. Bloomsbury Academic
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Benefits to
Publishers
• Provide academic and library
communities with a sought-after
service
• Concentrate on providing
added value

69. Bloomsbury Academic
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Benefits to Libraries
• Simple way of purchasing large
volume of quality content
• Greater control of selection
• Huge contribution to global
scholarly communications

70. Bloomsbury Academic
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Conceptual mind shift
Uncouple
getting to first copy
from other publishing
functions and income
streams

71. Bloomsbury Academic
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Make better use
of funds already
available
Conclusion

72. Bloomsbury Academic
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The ILCOAb
BUSINESS
MODEL
a Way Forward?