Case Pinpix OMExpo Latino 2010

Estratégias de viralização e branding nas redes sociais: O case Pinpix

[object Object],[object Object],[object Object],[object Object],Marcelo Fraga PALESTRANTE

O GRUPO VIRTUAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Todos querem (e precisam) conseguir obter resultados através da Internet

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VIRALIZAÇÃO – O QUE É? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BRASIL NA INTERNET ,[object Object],[object Object],[object Object]

REDES SOCIAIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fonte: 1) Orkut jan/2010; 2) NetRatings mar/2010

REDES SOCIAIS ,[object Object],[object Object],[object Object]

A IMPORTÂNCIA DO EMAIL ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object], ALGUNS NÚMEROS

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], CASE ADES

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], CASE ADES

MÍDIA NO PINPIX CASE ADES

[object Object],[object Object],[object Object], CASE ADES

CASE ADES ,[object Object],[object Object],[object Object]

[object Object],[object Object], CASE ADES

[object Object],[object Object],CASE ADES

FERRAMENTA NO SITE www.ades.com.br/adesfrutas CASE ADES

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], CASE CLUB SOCIAL

CASE CLUB SOCIAL ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object], CASE ADES Resultados E-mails enviados Aberturas totais Índice de Abertura Clicks totais Taxa de clicks 750.000 188.776 25,17% 38.054 20,16%

[object Object],[object Object], CONSIDERAÇÕES FINAIS

CONTATO [email_address] @marcelo_fraga [email_address] (21) 2528-8369

Case Pinpix OMExpo Latino 2010

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Case Pinpix OMExpo Latino 2010