Building Your Benefit Plan Practice Digital Marketing Strategies
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Presentation given at the 2011 PICPA Benefit Plan Audit Conference in Lancaster, PA. Practical strategies for marketing your benefit plan audit niche in the digital medium.
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Building Your Benefit Plan Practice Digital Marketing Strategies
- 1. Building Your Benefit Plan Practice Overview of Effective Digital Marketing Strategies Brian D. Swanson, MBA
- 12. Digital Marketing Methods Website Marketing Search Engine Optimization 3 Primary Digital Marketing Methods Pay Per Click Advertising Social Media Marketing
- 14. Sample Website
Hinweis der Redaktion
- If you have any questions, please feel free to raise your hand and ask a question. I would like this presentation to have maximum value for you!
- Profile of ideal prospect -> should include an assessment of existing clients and criteria based on total participants and plan assets
- Traditional and digital marketing is now connected. To do one without the other makes little sense because you are reducing your level of effectiveness and ROI.
- Change Your Thinking…….Discuss messaging in the collateral materials, website, etc…also have testimonials.