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Social Commerce is… a
      transformation
“Just as e-commerce transformed retail,
  social media transforms e-commerce
   by changing people’s expectations.”

          Mitch Joel - April 21, 2010 - Social Commerce Summit
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Social Commerce…
Social Commerce… a definition
 A subset of electronic commerce that involves using social media,
online media that supports social interaction and user contributions,
to assist in the online buying and selling of products and services.”
This has led to an answer to…
What do my friends think of this product?
Synchronous shopping… “just like in real life”
adding value
between networks
and vendors
Social storefronts… “put the shop in the street”
Consumers
discussing
 products
Add on-line features to off-line products…
Offer added value for existing customers…
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Social commerce

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  • 4. Social Commerce is… a transformation “Just as e-commerce transformed retail, social media transforms e-commerce by changing people’s expectations.” Mitch Joel - April 21, 2010 - Social Commerce Summit
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  • 16. master data management for social identities
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  • 26. Social Commerce… a definition A subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.”
  • 27. This has led to an answer to… What do my friends think of this product?
  • 28. Synchronous shopping… “just like in real life”
  • 30. Social storefronts… “put the shop in the street”
  • 32. Add on-line features to off-line products…
  • 33. Offer added value for existing customers…
  • 34. ėॣ ':18710165627 QQ:383268630 Ń@ėॣ Twitter:@along5418