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hello
&
Lean startup
http://startupmba.foundercentric.com
hello@foundercentric.com
foundercentric.com
@foundercentric
!
Mailing list: http://bit.ly/fc-list
So you have an idea (maybe)
Which came from wherever
Maybe too far to jump
So build stepping stones
There’s no ABC process
It’s exciting and scary
#1 killer of
startups?
...
Our goal: the skills to navigate
—E. L. Doctorow
“It’s like driving at night in the fog.
You can only see as far as your
headlights, but you can make the
whole trip that way.”
—Derek Sivers (paraphrased)
“You never get anywhere sitting
in the driveway waiting for the
finish line to come to you.”
groups of 5-ish
with whoever is
nearby
say hello.
what’s your
story?
startups
are hard.
Why bother?
raise your hand if you read
the lean startup






raise your hand if you read
the lean startup


if you haven’t, get into a group
with someone who has
say hello again
!
(the turbo version)
what stands out
about lean startup?
!
and What sounds
like b.s. or hype?
Lots of tools!
!
(we’ll cover the big
ones this weekend)
3 main principles
1. Our startup is a pile of guesses
2. The faster we can bounce our guesses off
the market, the better we’ll do
3. Learning is progress; building stuff isn’t
the fourth principle
• Once we’ve got the foundation right, we can
deploy lots of capital and scale tremendously

the fourth principle
• Once we’ve got the foundation right, we can
deploy lots of capital and scale tremendously



(alternately, if we just want to chill on a
beach, we can automate or delegate the
process and move on)
3.
Learning is progress;
building stuff isn’t
@robfitz
@robfitz
Quote source
@twitter
2. 

the faster we can
bounce our guesses off the
market, the better we’ll do
new Groups! refurbing a
restaurant kitchen costs £150k
!
you look for funding and they
want 90% ownership
!
how do you get started?
Title Text
-Build-
-measure-
-learn-
1. 

our startup is a pile
of guesses
@robfitz
new Groups!
sounds like a cool idea.
!
if you were investors,
what would you be
scared of?
What could the
founder do this
week to answer
some of those
questions?
comments?
Reliable and scalable: 

? 



Reliable but unscalable:
consulting, franchises
Uncertain and scalable: 

tech startups, 

product companies


Uncertain and unscalable:
cafes, some SMEs
Reliable and scalable: 

? 



Reliable but unscalable:
consulting, franchises
Uncertain and scalable: 

tech startups, 

product companies


Uncertain and unscalable:
cafes, some SMEs
Reliable and scalable: 

? 



Reliable but unscalable:
consulting, franchises
Uncertain and scalable: 

tech startups, 

product companies


Uncertain and unscalable:
cafes, some SMEs
what do you
think?
drink
drinks!
Startup MBA 1.0 - Lean startup intro

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