2. Go Green Live Well Concept An educational focused, multi-media campaign, designed to encourage NC residents and businesses to continually improve their surroundings and lifestyle by adopting environmentally responsible initiatives and actions. Campaign Goals: 1). Educate consumers on the importance of continued efforts to improve sustainability. 2). Identify & Highlight key Go Green Live Well (sponsor) initiatives vital for healthy growth in the business & residential sectors. 3). Encourage communities to Go Green Live Well through various grassroots efforts (Including those efforts of our sponsors.) In this changing corporate environment, businesses who can showcase their green efforts in a contextually and integrated way will thrive.
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7. Integrated in our Current Site Featured Content in Media Carousel TWDC’s Ideal Bite Tip Widget Deep Content Blogs Continuously Refreshed Deep Content by Category 300x250 ad space
8. Eco-Friendly* Adults in the ABC OTV Station Markets** Are More Likely to Be in Key Consumer Groups Consumer Categories: % of U.S. Adults 18+ in the ABC Markets** Index 1.6 210 3.3 How to read: 1.6% of adults in the ABC Markets** took three or more personal domestic trips in the past year. 3.3% of adults in the ABC Markets** who are in the target* group took three or more personal domestic trips in the past year. Therefore, adults in the ABC Markets** who are in the target* group are 110% more likely to have taken three or more personal domestic trips than the average adult in the ABC Markets.** Total Adults 18+ Target* Adults 6.5 141 9.1 137 3.4 129 4.4 3.9 128 5.0 9.3 113 10.5 *Adults who have a minimum of two of the following characteristics: 1. Adults who agree completely with: “I buy vehicles that reflect my commitment to support the environment.” 2. Adults who agree mostly with: “I am willing to pay more for a product that is environmentally safe.” 3. Adults who participated in environmental causes/groups in the past year. 4. Adults who recycled products in the past year. **New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham, Fresno, Flint-Saginaw-Bay City, Toledo Source: 2008 Spring MRI
9. Adults Who Participate in a Variety of Online Activities Are More Likely to Be Eco-Friendly* in the ABC OTV Station Markets** % of U.S. Adults 18+ (grey bar) or % of Category Adults (green bars) Who Are in The Target* Group in the ABC Markets** 12.2 Index 17.2 141 16.8 138 16.4 134 15.8 130 14.2 116 *Adults who have a minimum of two of the following characteristics: 1. Adults who agree completely with: “I buy vehicles that reflect my commitment to support the environment.” 2. Adults who agree mostly with: “I am willing to pay more for a product that is environmentally safe.” 3. Adults who participated in environmental causes/groups in the past year. 4. Adults who recycled products in the past year. **New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham, Fresno, Flint-Saginaw-Bay City, Toledo Source: 2008 Spring MRI How to read: 12.2% of adults in the ABC Markets** are in the target* group. 17.2% of adults in the ABC Markets** who downloaded a TV program in the past year are in the target* group. Therefore, adults in the ABC Markets** who downloaded a TV program in the past year are 41% more likely to be in the target* group than the average adult in the ABC Markets.** ABC Owned TV Station Markets:** Internet Activities/past yr.:
