The presentation of the Dutch Match Cup, stage of the World Match Racing Tour from of 2013. It's being used for sponsorship finding of this international sailing event

1. The opportunity

2. competition = business

3. Olympic medallists, America’s Cup winners: world
class professional sailors combined with the highest
international event status of the International Sailing
Federation alongside the America’s Cup: that’s what the
World Match Racing Tour is all about. The Netherlands
will be part of this world tour, the perfect opportunity
to show the world the Dutch capabilities in terms of
innovation and sports. The Dutch Match Cup holds the
exclusive rights to the tour stage in the Benelux.

4. A fierce duel between two identical boats; that is the
essence of match racing. Only two boats on a short
race course: the winner TAKES IT ALL. A very close
and ferocious competition. Racing close to shore
makes the races easy to follow for spectators on site.
And it fuels the excitement of the public at large
who follow the event on TV and via other media.
Photography: Dan Ljungsvi

7. Flevoland
One century ago, the present Flevoland was just a patch of
water in the Zuiderzee. In 1957 the Dutch conquered the sea
and Eastern Flevoland was drained to become the new province
of the Netherlands. In 1968 Southern Flevoland arised from
the sea due to the impressive draining methods of the Dutch.
Flevoland considers itself as proud, full of passion, dynamic and
innovative. The youngest province, with the best opportunities for
development.
Lelystad, capital of the Province of Flevoland, will be the host city
for the Benelux stage of the World Match Racing Tour. Lelystad is
the capital of Flevoland and aims to be the centre of match- and
teamracing on a professional level in the Netherlands.
As part of the Amsterdam Metropolitan Region, Lelystad
accommodates five marinas and most berths for yachts in
the Netherlands. With the presence of an airport, railway and
highway, Lelystad is perfectly disclosed logistically to host the best
event possible. The venue will be the Bataviahaven. A brand new
arena-shaped harbour suitable for special events. The races will
take place very close to the shore.

8. “I’ve seen them all but Bataviahaven is by far the
best venue in the world for match and team racing.”
Bruce Hebbert, ISAF International Umpire

10. ex

11. xciting
Branded yachts, ideal for corporate hospitality events.
Photography: Dan Ljungsvi

12. “As a media partner in worldwide sport events the
Infostrada Sports Group acknowledges the high level of
professionalism of the Dutch Match Cup organization
and the World Match Racing Tour. This event has
everything that makes sports attractive for a large
audience: passion and excitement. The Bataviahaven
will be a unique place for media coverage of the
event and will promote sponsors, Lelystad and the
Flevoland region on a worldwide scale. As the media
partner we are fully confident this will be a success
for all participants.”
Peter Sprenger, Director Infostrada Sports Group

15. A “Theday event withRacing Tour operates on a unique
five World Match racing
held close developed over 7 years ago whereby the
concept to shore for an
incredible spectator deliver world class match racing
tour endeavors to and
hospitality experience The and ringside atmosphere.
to audiences in a stadium
World Match Racing Tour its highest level alongside
Corporate hospitality at
format of identical racing family. The facilities and
amenities for the entire
yachts make the event
infrastructure at Bataviahaven not only delivers all
economical, competitive,
of this it also boasts marina and yachting facilities
brand controlled and able tour has seen.”
second to none that the
toPatrick Lim, Executive Chairman of the World Match Racing Tour
around the globe.

16. The City of Lelystad
and the Province
of Flevoland are
committed to
making the Dutch
Match Cup a
success.

19. “Hosting a stage of the World Match Racing Tour sailing event in
Lelystad from 2013 onwards perfectly matches the ambitious
goals of our city. The development into an internationally
renowned centre of the sport of sailing is a cornerstone of our
strategy. Apart from the harbour, the coastal area also holds great
potential for development and growth. Our ultimate goal is
becoming the sailing venue of the 2028 Olympic Games. The
high quality and recreational characteristics of the area as well as
its central location and excellent infrastructure contribute to the
success of large public events such as the World Match Racing Tour.
The Bataviahaven embodies the core values of the City of Lelystad:
young, innovative, room for development and welcoming
cooperation with partners who are looking for opportunities”.
Margreet Horselenberg, Mayor of the City of Lelystad

20. world class

21. Dutch Match Cup
Lelystad, The Netherlands
event Current World Match Racing Tour Events

23. “Flevoland and water are inseparable. Not only
through our history as land made out of water but
we are surrounded by water as well. Water sports
are flourishing in Flevoland. Not surprisingly sailing
is an important element in our sports policy and
culture. Hosting a World Match Racing Tour event in
Flevoland seems only natural. It suits us!”
Jaap Lodders, Deputy Queen’s Commissioner

24. “Sponsoring tells you something without saying it.
Nature has given us water and wind. Sponsoring of
sailing is like positioning your brand as part of nature.
Being part of the environment is of crucial importance
for any responsible member of society. Not in the
least for members of the business community.
Bataviahaven offers a unique opportunity to become
a partner in the creation of a best ever sailing location
with a number of (inter)national top events such as
the yearly World Match Racing Tour.”
Frank van den Wall Bake, Sports Marketeer

26. São Paulo Istanbul
Singapore Shenzhen
Cape Town Sochi
Mumbai Abu Dhabi
Yokohama Lelystad
Proposed 2013 World Match Racing Tour Events

27. What’s in it for your business?
A creative way for B2B, B2G and B2C activation due to
the corporate hospitality platforms during a world class
event and throughout the rest of the year at Batavia
Sailing Center, the centre for team and match racing in
The Netherlands.
A 360 degree media platform, live online streaming and
TV distribution to broadcasters in over 180 countries all
over the world.
The tour is expanding to new countries, including
some of the BRICs. The broad media platform, the
membership of a business club at all the host cities and
the exchange with the promo villages at other venues
in cooperation with WTC AA, makes a partnership with
the Dutch Match Cup a guaranteed springboard to new
markets.

28. The World Match Racing Tour is an annual event and will take place
in The Netherlands for a period of at least 8 years. It attracts more
than half a million visitors per year, about 60,000 people per event.
Media
- 21,565 minutes prime time TV in over 180 countries
- TV value: 70 million dollar
- Print value: 12.2 million dollar
- Online value: 36.6 million dollar
Sailing
- A/B/C target group
- A clean sport
- A sustainable sport
- Innovative
- The power of nature
- A lifestyle
Business
- A tailor made sponsor program with a high ROI
- High-class business platform: a unique series of events at world-class venues
- Springboard to new markets
Calendar of Events Batavia Sailing Center
2012 June Qualifiers Dutch National Championships Team Racing
2012 September EUROSAF European Championships ‘2K’ Team Racing (provisional)
Facts figures
2013 June Dutch Match Cup
2013 July Qualifiers Dutch National Championships Team Racing
2013 September ISAF World Championships Team Racing (provisional)

29. Images by: World Match Racing Tour – Loris von Siebenthal (myimage.ch) Gareth Cooke (Subzero Images)
For more information, please contact Hans van der Laarse Phone +31 (0)6 18 48 13 82 info@dutchmatchcup.nl www.dutchmatchcup.nl

30. Design: Mediabrein Concept