Another great marketing webinar from your friends at Forward Progress regarding getting results from Pinterest. If you did not make the class, contact us at www.ForwardProgress.net to get your access to the next one or call (877) 592-6224.

1. (877) 59 - COACH (592-6224)
How to Use Pinterest
to Get Fresh Traffic
and New Customers
–
Let’s get Pinning

2. (877) 59 - COACH (592-6224)
Social Media – The Magic of Pinterest
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 50,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal,
Accounting, Manufacturing, Telecommunications, Technical,
Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
Sales…..

3. (877) 59 - COACH (592-6224)
Virtual board…like a Visual Corkboard
 Create boards based on your interests
 Upload pictures and/or websites as pins to boards
 Uploads are called pins to boards
 Add details to pins you repin or create
 Can link repins to Facebook and/or Twitter
 Follow other users boards

4. (877) 59 - COACH (592-6224)
• Gather new ideas
• Share your interests with others
• Organize ideas
• Show off your Brand
• Visual Marketing

5. (877) 59 - COACH (592-6224)
• You need an invite.
• You can apply through Facebook.
• Once you have an invite you will need to
login in using Facebook or Twitter to get to
the registration page. (once registered you can turn that
feature off)
• Do not choose “areas of interest” when
registering…they will send you friends
automatically.

6. (877) 59 - COACH (592-6224)
• Email notifications
• Group pins, comments, likes, repins, follows, frequency,
Digest, News)
• Name – makes it easier to be found in search
• User name – attaches to Pinterest URL
• About – create a blurb about yourself
• Location – identify where you are located
• Website – add your personal website/blog
• Image – upload a profile image
• Facebook/Twitter – connect to social media
• Visibility
• Public engine searches…ex. – Google/Yahoo search

7. (877) 59 - COACH (592-6224)
• You can invite friends via email or
Facebook.
• There’s no security settings for blocking
friends from following you.
• You can follow a user or choose a
specific board to follow.
• You can un-follow someone by opening
their profile page.

8. (877) 59 - COACH (592-6224)
Categories you see there:
• Everything
• You can choose a specific category using the dropdown
arrow
• Videos
• Not categorized in any order
• Popular
• Items with the most repins, likes, comments
• Gifts
• Categorized by cost

9. (877) 59 - COACH (592-6224)
• Upon creating your account, you
automatically have boards that appear.
You can change the name or delete
those boards.
• Click “add” to create a new board
• Edit board allows you to change title,
description, who can pin, category or
delete the board entirely.

10. (877) 59 - COACH (592-6224)
• These are the actual things you find that
you like.
• You can comment, re-pin, or edit pins
that you add.
• Editing pins allows you to write a
description, add a link, choose the
board to link it to, or delete the pin
entirely.

11. (877) 59 - COACH (592-6224)
Pinterest Users Ready to
Engage With, Purchase
From Retailers
Pinterest users out-do Facebook users
when it comes to the number of companies
they follow and the likelihood of purchasing
an item they see on their respective sites
http://www.marketingcharts.com/direct/pinterest-users-seen-ready-to-
engage-with-purchase-from-retailers-22246/

12. (877) 59 - COACH (592-6224)
Pinterest Users Ready to
Engage With, Purchase
From Retailers
And results from a Steelhouse survey show
that 59% of Pinterest users have purchased
an item they saw on the site, compared to
33% of Facebook users who have bought
an item they saw on their news feed or a
friend’s wall.
http://www.marketingcharts.com/direct/pinterest-users-seen-ready-to-
engage-with-purchase-from-retailers-22246/

13. (877) 59 - COACH (592-6224)
Pinterest Users Ready to
Engage With, Purchase
From Retailers
Facebook Most Popular for Sharing
Overall, 55% of the SteelHouse respondents
reported sharing their purchases socially on
Facebook, Twitter, Pinterest, and other social sites.
Facebook (55%) emerged as the chief destination
for sharing online purchases, followed by Twitter
(22%), Pinterest (14%), Instagram (5%), and
LinkedIn (3%).
http://www.marketingcharts.com/direct/pinterest-users-seen-ready-to-
engage-with-purchase-from-retailers-22246/

14. (877) 59 - COACH (592-6224)
Pinterest Users Ready to
Engage With, Purchase
From Retailers
7 in 10 consumers who follow a retailer’s
blog click through to its website, and 68%
use YouTube to browse and research a
retailer.
http://www.marketingcharts.com/direct/pinterest-users-seen-ready-to-
engage-with-purchase-from-retailers-22246/

15. (877) 59 - COACH (592-6224)
Pinterest Facts
• Annual Household Income - $100,000
• 50% of them have Children
• 32% are Male – 68% are Female
• Most popular age – 25-34
http://www.marketingcharts.com/direct/pinterest-users-seen-ready-to-
engage-with-purchase-from-retailers-22246/

16. (877) 59 - COACH (592-6224)
Pinterest SEMarketing Tips
• Make sure you feature your business name on your profile
for maximum exposure. Use your business name as your
username, or change your profile name to your business
name after your profile is set up.
• Add a paragraph about who you are and what you’re
interested in to the “About” section on your Pinterest
profile. It will show up right under your photo, and will be
one way that users can find out more about you.
• Connect your account with your Facebook and Twitter
accounts. Not only will it help you gain followers, but
making this connection adds social media icons under your
profile picture that link to your Facebook and Twitter
profiles.
• Don’t forget to add your website URL in your profile, too!

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Pinterest Marketing
Visual Sharing Addiction
• Reality television, lifestyle and cooking shows have taken
food to new levels of visual and visceral appeal and taking
photos of food and sharing them on Facebook or
Instagram seems to becoming a standard activity these
days.
• Generation X and Y would rather watch a video or an
infographic in small snack size bites of information than
read a paragraph of text.
Source: www.jeffbullas.com

18. (877) 59 - COACH (592-6224)
Pinterest Marketing
Visual Sharing Addiction
Several key factors seem to be driving this visual sharing
revolution.
• Broadband access whether it is fixed or wireless
(images and videos no longer take hours to upload)
• Social network platforms – that make it easy to upload
images and videos in seconds
• Smart phones with cameras (high definition is now the
norm)
• Apps that make it easy to shoot and share (Instagram)
Source: www.jeffbullas.com

19. (877) 59 - COACH (592-6224)
Pinterest Marketing
Visual Sharing Addiction
Several key factors seem to be driving this visual sharing
revolution.
• Broadband access whether it is fixed or wireless
(images and videos no longer take hours to upload)
• Social network platforms – that make it easy to upload
images and videos in seconds
• Smart phones with cameras (high definition is now the
norm)
• Apps that make it easy to shoot and share (Instagram)
Source: www.jeffbullas.com

20. (877) 59 - COACH (592-6224)
Pinterest Infographics
• Make sure you feature your business name on your profile
for maximum exposure. Use your business name as your
username, or change your profile name to your business
name after your profile is set up.
• Add a paragraph about who you are and what you’re
interested in to the “About” section on your Pinterest
profile. It will show up right under your photo, and will be
one way that users can find out more about you.
• Connect your account with your Facebook and Twitter
accounts. Not only will it help you gain followers, but
making this connection adds social media icons under your
profile picture that link to your Facebook and Twitter
profiles.
• Don’t forget to add your website URL in your profile, too!

21. (877) 59 - COACH (592-6224)
Pinterest Infographics
• Make sure you feature your business name on your profile
for maximum exposure. Use your business name as your
username, or change your profile name to your business
name after your profile is set up.
• Add a paragraph about who you are and what you’re
interested in to the “About” section on your Pinterest
profile. It will show up right under your photo, and will be
one way that users can find out more about you.
• Connect your account with your Facebook and Twitter
accounts. Not only will it help you gain followers, but
making this connection adds social media icons under your
profile picture that link to your Facebook and Twitter
profiles.
• Don’t forget to add your website URL in your profile, too!

22. (877) 59 - COACH (592-6224)
Pinterest Marketing
Research
• Review what others are doing
• Establish your marketing goals
• Make sure your target is there
• Do Keyword searches for Pins, Boards
and People
• Is this driving traffic?

23. (877) 59 - COACH (592-6224)
Pinterest Marketing
Collaborate
• Remember your trusted agents
• Team up with partners
• Host a party or tour
• Joint venture

24. (877) 59 - COACH (592-6224)
Pinterest Marketing
Boards
• Use engaging, playful title
• Include keywords
• Mix content yours and other
• Get clients in the game!

25. (877) 59 - COACH (592-6224)
Pinterest Marketing
Pins
• Use creative titles
• Focus on lifestyle not product
• Use keywords – right! 
• Tag others using the @
• Always credit sources

26. (877) 59 - COACH (592-6224)

27. (877) 59 - COACH (592-6224)
Ultimate Social Media
Package
If you are tired of doing
this yourself - it's time to
get some help and get in
the game!

28. (877) 59 - COACH (592-6224)
Ultimate Social Media
Package
1. Pick Facebook, LinkedIn or Pinterest
2. Forward Progress Team will Interview You
3. Setup Your Page to 100%
4. Keyword Optimized for Search
5. Custom Settings Completed
6. Contacts Loaded with Invites
7. Attend a Next Steps Online
8. One-on-one 30 min Private Coaching
Session
*LIMIT ONE PER COMPANY

29. (877) 59 - COACH (592-6224)
Ultimate Social Media
Package
• Social Network Page Creation $ 399
• Next Steps Online Class $ 99
• One-on-one Personal 30 Min Coaching Session $ 99
TOTAL VALUE $ 597
DISCOUNT - 318
TODAY’s PRICE ONLY = $ 279*
*One per company – next 10 people

30. (877) 59 - COACH (592-6224)
Ultimate Social Media
Package
1. Pick Facebook, LinkedIn or Pinterest
2. Forward Progress Team will Interview You
3. Setup Your Page to 100%
4. Keyword Optimized for Search
5. Custom Settings Completed
6. Contacts Loaded with Invites
7. Attend a Next Steps Online Class
8. One-on-one 30 min Private Coaching
Session
*LIMIT ONE PER COMPANY

31. (877) 59 - COACH (592-6224)
Ultimate Social Media
Package
• Social Network Page Creation $ 399
• Next Steps Online Class $ 99
• One-on-one Personal 30 Min Coaching Session $ 99
TOTAL VALUE $ 597
DISCOUNT - 318
TODAY’s PRICE ONLY = $ 279*
*One per company – next 10 people

32. (877) 59 - COACH (592-6224)
Contact Us
Connect WITH Us!
dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/deandelisle/
FAN PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle
Call (877) 592-6224
www.ForwardProgress.NET