How to Use LinkedIn for New Business Development - Forward Progress - Dean DeLisle

How to Use LinkedIn for New
Business Development

(877) 592-6224

www.ForwardProgress.net

Using LinkedIn for New Business Development
Dean DeLisle









Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people a month
Trained and Coached over 85,000 in Social Network Skills
Over 30 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management,
Lead Generation, Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of
People using Internet Based Lead
Financial Services, Real Estate, Professional Services, Legal, Accounting,
Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto,
Retail, Banking, Educational and Channel Sales…..

(877) 592-6224


 Please turn off your cell phone

 Close your email
 Remove all distractions
 Tune in and you will see the results

quickly!

(877) 592-6224


 Questions area in task bar
 Type us a message so we know you

got it
 Ask us anything throughout the class

(877) 592-6224


Social Networks – Where do you Stand?

Social Networks – Where do you
Stand?
YOU
ARE
HERE

(877) 592-6224


Fear of Social Networking
 “I don’t have enough time”
 “I don’t know what my voice should be”
 “I worry about negative comments”
 “I don’t know what to post”

(877) 592-6224


The Popularity of Social Networks
 Cause
 Fear of Missing Out
 Need for Connection

 Effect
 Facebook: 1.2 Billion Active Users
 LinkedIn: 250 Million Members
 Twitter: 645 Million Active Users
 Google+: 300 Million Active Users
(877) 592-6224


The Issue with Social Networks
•
•
•

•
•

People add connections
They make postings
They link to content and articles
They make updates
They even link to their websites

THEY DON’T PRODUCE
ANY RESULTS!
(877) 592-6224


Current Use of Social Network
Communication?
•

•
•
•
•
•
•
(877) 592-6224

Blogs
Articles
Postings
Status Updates
Emails
VideoPhoto
Links

Why Online Social Networks?
•
•
•
•
•

•

Interactive
People Respond Better
Builds Trust
Builds Community
Viral Activity
Sharing

(877) 592-6224


Social Networks We Already Know
•

•
•
•
•
•
•
•
•
•

Ourselves
Our Business
City/Country Clubs
Chambers
Industry Clubs
Organizations
Charities
Religious/Health
Network Groups
LinkedIn Groups

(877) 592-6224


How Many Contacts Do You Have That
You Cannot See?
• That Know YOU?

Networking
Beyond
One-to-One

• That Trust YOU?
• That have done Business with YOU?
• That would recommend YOU?

Dean
(877) 592-6224

Sue

Pat

Mark


(877) 592-6224


2014 LinkedIn Stats - Growing
• LinkedIn Has Over 250 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”

• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups

• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page

OVER 1,000 to 1
(877) 592-6224


Your First Conversation = Your Profile
•
•

Complete Profile
Be Clear
• What will you do for others?

• Why & How?
• What do you want/need?
• What do you tell them?

Credibility + Reputation
(877) 592-6224


Be Complete and Clear in Your
First Conversation

(877) 592-6224


The Reflection of Skills

(877) 592-6224


More New Items

LOOK
VIDEO
(877) 592-6224


“I lean heavily on my personal and company
LinkedIn profiles to promote my business. By
keeping both profiles fresh with new content, I
receive requests for meetings and
information, and more requests to connect than I
what I send.”
- Spencer Maus,
SpencerConnect Communications

(877) 592-6224


When you post – you are talking!
•

•
•
•

What does your audience want?
What do they need?
What are you passionate about?
What will show them your personality –
who you are?

(877) 592-6224


Value Based Posting

(877) 592-6224


Adding – Conversations
• Are you on LinkedIn?
• Is it ok if we connect?

Get
Social
(877) 592-6224


Adding – Conversations
1.
2.
3.
4.
5.

Remember
Be personal
Reference meeting
Include personal info
Set appointment
Add phone number

• Are you on LinkedIn?
• Is it ok if we connect?

Get
Social
(877) 592-6224


Interaction Points

(877) 592-6224


Interaction – Home

(877) 592-6224


Work it – 20 Min Max!

(877) 592-6224


Set the Hook

(877) 592-6224


Group Diving
LIVE DEMO

(877) 592-6224


Find Relevant Discussions

Finding Your Target in Groups

(877) 592-6224


Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant
• What do you want/need?
• Add new items!!
• Build Your Network Daily
• Even if only 1 per Day
•Be Social
• Have Meaningful Conversations
• Provide Value
• Only 20 Min a Day
• Be Present!
(877) 592-6224


WHAT IF YOU COULD?
Gain More Business with

Two LinkedIn Business Development Classes
+
Further Access to Live Coaching and Training to Increase Quality
Appointments and Targeted Referrals

+
The Following OnDemand Classes:
•
•
•
•
•
•
•

(877) 592-6224

LinkedIn Beginner 101 – Building the Ultimate Profile
LinkedIn Beginner 102 – Building a Solid Network
Social Jack Orientation 201 – Defining Your Destination
Social Jack Orientation 202 – Network Science
Social Jack Orientation 203 – The Referral Machine
LinkedIn Advanced Sales 301


www.LinkedIn98.com
Regularly $298 – Now only $98 for
+
60 Days of Access to our Social Jack Group Coaching and 7 Additional
LinkedIn and Network Building Classes

(877) 592-6224


www.LinkedIn98.com

Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant

• What do you wantneed?
• Add new items!!
• Build Your Network Daily

• Even if only 1 @ Day
•Be Social
• Have Meaningful Conversations
• Provide Value
• Only 20 Min a Day
• Be Present!
(877) 592-6224


www.LinkedIn98.com

Assignment

(877) 592-6224


www.LinkedIn98.com
Gain More Business with

+
Further Access to Live Coaching and Training to Increase Quality
Appointments and Targeted Referrals

+
The Following OnDemand Classes:
•
•
•
•
•
•
•

(877) 592-6224

LinkedIn Beginner 101 – Building the Ultimate Profile
LinkedIn Beginner 102 – Building a Solid Network
Social Jack Orientation 201 – Defining Your Destination
Social Jack Orientation 202 – Network Science
Social Jack Orientation 203 – The Referral Machine


Contact Us

Connect WITH Us!

dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/deandelisle/
BUSINESS PAGE: www.Facebook.com/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle

www.ForwardProgress.NET
(877) 592-6224


How to Use LinkedIn for New Business Development - Forward Progress - Dean DeLisle

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How to Use LinkedIn for New Business Development - Forward Progress - Dean DeLisle