Grow Social Network Sales Training
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Froward Progress 2014 Professional Services Business Brochure. We are a compliance-friendly training and coaching company that helps companies by assisting their sales development, recruitment, and training as well as coaching professionals to generate more business with the use of social networks.
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Grow Social Network Sales Training
- 1. ! GROWING YOUR BUSINESS BEYOND THE VISION PROFESSIONAL SERVICES CHICAGO, IL • SCHERERVILLE, IN • 877-592-6224 • WWW.FORWARDPROGRESS.NET
- 2. WHAT WE DO We are a compliance-friendly training and coaching company that helps companies by assisting their sales development, recruitment, and training as well as coaching professionals to generate more business with the use of Social Networks. ! ! Whether it’s getting that next referral or appointment, we have a clear and simple approach that is proven to be the most effective way to produce results. ! ! We invite you to join the thousands of people who have taken our Social Network Acceleration Program (SNAP) – Business Development Edition. Our compliancefriendly program is designed to utilize LinkedIn as a primary sales tool to achieve results while being logged in for less than 20 minutes a day. FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET page 2
- 3. TRAINING + COACHING = RESULTS Our Training! ! Our training is particularly designed to offer more than just showing people where to click on the Internet. We use two very special ingredients as part of our curriculum. (1) Network Science: This was developed by the U.S. Army as tactical methodology to pursue prime targets. Sales people have the same initiative, as they need to pursue their prime target customers. We also apply the core competencies of (2) Social and Emotional Intelligence: This has been proven to increase sales by creating a great skill in communication and relationship building while resulting in a higher conversion rate. With the use of these techniques, combined with core sales fundamentals and the use of Social Networks, we have created the most powerful and effective Social Network Sales Training available on today’s market.! ! Our Coaching! ! Our proven coaching program works because we support the sales team to become better every week using the new sales techniques taught in our classes. When we complete our initial training with the absence of coaching, several things tend to happen: lack of skills put into practice; sales people tend to slip back into their old habits; and new skills are washed out. Also, with the fast paced growth of the Internet and Social Networks, new techniques and features are developed every week. In our coaching sessions we introduce new techniques blended in with what has been previously learned.! FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET page 3
- 4. Our Results! ! With this combination of techniques, the sales force can truly accelerate their results while spending less time online and cold calling. This allows them to use more of their time building a solid online community for the company, creating a higher quality referral network, and closing more business.! ! ! FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET page 4
- 5. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET page 5
- 6. SOCIAL NETWORK SALES TRAINING STEP ONE! ! Social Network Acceleration Program ! Business Development Edition! ! In our management and training sessions, your Social Media Sales Trainer will progressively lead your company through a short series of personalized online LinkedIn classes. Our courses will cover profile building, setup and maintenance, network power building, and conversion techniques, which will allow us to synchronize online tactics with existing sales efforts. There will be direct sales results from this section generated in the first 30 days.! ! ! ! ! Business Development Edition Training! • Web-Based Sessions! • Co-Branded Materials! • LinkedIn Profile Maintenance! • Reputation Management! • Network Power Building! • Online Conversation Basics! • Daily Work Plan – 20 Minutes a Day, Maximum! • Includes Unlimited Use of Recordings and Materials! FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET page 6
- 7. ! Forward Progress will provide Web-based Live Instruction on LinkedIn, designed to promote and build the company brand, exponentially convert, and attract business relationships to reach goals. This training is online with guided slides and live demonstrations using the LinkedIn Platform Worksheets and a copy of the PDF slides. These will be sent prior to each class and email support will be provided through a Forward Progress lead trainer.! ! ! MODULE SAMPLES Social Network Basics (MOD-01) ! This module will be used to familiarize participants with basic Social Network principles as well as teach them how to use their learned network building techniques and how Social Networks actually respond. This process is an exceptional way to begin the offline to online translation process and help participants understand why they are performing the online activity in the following modules. This will also help them understand where to look and how to see contacts beyond their current network.! ! ! LinkedIn Basics (MOD-02)! LinkedIn has many areas to master that allow users to properly penetrate client, competitor, and prospect markets. The core skills taught to this point will be applied to the Social Network platform, LinkedIn. With LinkedIn having over 150 million professionals and adding over 3 million a month, it is important for participants to understand how to leverage this important business tool. This module will also allow participants to make sure they hold the corporate brand standards in their new accounts and are properly connected to the company’s pages to maximize network awareness among outside communities.! FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET page 7
- 8. ! LinkedIn Profile Creation and Maintenance (MOD-03)! There are very specific best practices when setting up profiles that are critical to having LinkedIn work while you are not logged in. Participants will learn how to strategically outline their history to build supportive credibility for themselves and the company’s online presence. There are also critical settings that once enabled can ensure that key staff and industry persons of interest are picked up in targeted searches and network updates where a presence is needed. This is done through a very strategic and tactical session. Once the basics are set, the participants will learn how to maintain critical areas as they continue to achieve career milestones for the company.! ! ! LinkedIn Power Building and Online Conversion (MOD-04)! The art of Online Social Networks allows the user to gain trusted access into areas needed to find and penetrate key accounts. This module is focused on the art of not just finding accounts, but using those accounts to gain access to key decision makers. This is an ongoing practice that will yield continuous appointments, which will also add to building a significant pipeline. There are also some initial group building techniques taught here, along with learning to leverage the power of groups to also access key contacts and accounts.! ! ! LinkedIn Sales (MOD-05)! There are core areas of LinkedIn where sales can be found. It is important for participants to leverage these areas and master the use of their network to gain targeted appointments, prospect knowledge, and competitive awareness. Participants will be taught how to analyze their core sales pursuits and gain a competitive edge to accrue quality appointments and accelerate pipeline movement. They will also learn how to leverage recommendations and referrals to gain access into key accounts to maximize pipeline movement. Further, participants will learn how to have LinkedIn send them targeted leads that appear within their network on a weekly basis to promote inbound network lead generation.! FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET page 8
- 9. ! OPTIONAL ADDITIONAL PACKAGES LinkedIn Conversion (MOD-06)! This module will focus on taking online discussions to offline activity. While many are great at network building and finding strategic sales data, LinkedIn can also be used for direct conversion of appointments and pipeline movement. This module will teach participants specific skills to take online contacts to a quality offline sales discussion. This is a powerful juncture as the participants are setting hard appointments and filling the pipeline at an impressive pace from this activity.! ! ! LinkedIn Retention (MOD-07)! This module will guide the participants to hold their Trusted Agents or Key Connections within a routine based communication system so that they can efficiently know when sales opportunities appear within their network. There are several techniques shown here which help participants get into a time management online communication routine that allows them to be present and aware within the constant growing network of LinkedIn. While the LinkedIn network grows, so do the second and third level access connections which are not visible unless you are trained to see them. In this module, we provide the ability to visualize network connections.! ! ! LinkedIn Team Up (MOD-08)! This is a powerful area where teams get to leverage their power of online communication. With minimal activity, networks synchronized by team based activity can penetrate deeper levels of targeted accounts. Participants will learn how to work targeted discussions and manage the inbox and requests that will minimize their login time while using LinkedIn. Participants can also monitor competitive conversations to give them the edge when communicating with prospects and clients.! ! ! FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET page 9
- 10. ! LinkedIn Search and Rescue (MOD-09)! There are many ground level discussions in LinkedIn where targeted users are asking for help and millions of requests go unanswered. Participants will learn how to identify key network contacts and make sure their team is a first responder to any client or ideal prospect related requests. This can be easily done once the systems are set up to monitor these areas. This process can manifest many great lead-ins to appointments and key account opportunities. It quickly builds trust and allows network access to target contacts outside the participant’s immediate network.! ! ! Work Plan – 20 Minutes a Day (MOD-10)! Time Management and the use of online Social Networking is a balance that is critical to accruing key appointments, adding to the pipeline and closing business. This module is designed to engage the participants in their work week and allow them to control their very specific outcome based activity, yet limit their login time to 20 minutes per day. This has proven to be a highly effective time allotment for even the highest skilled time managers to make the most of their week in pursuit of new business.! ! ! ! ! ! ! ! ! ! ! ! ! ! ! FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET page 10
- 11. ! STEP TWO! ! Executive and Sales Management Coaching! ! Your Forward Progress team will align a customized coaching plan with your Executives and Sales Management. Based on the mutually agreed objectives, your coaching team will then meet during scheduled coaching sessions to ensure that all business goals are met or exceeded. Your coach will require a certain amount of hours each week to work on the assignments provided. Any deviation or falter from these assignments could affect the outcome of this engagement. Your coach will adjust the plan as needed and ask the team to make their adjustments as well. Forward Progress wants to ensure that these adjustments are executed immediately once they are identified.! ! ! Tools! ! We pride ourselves in utilizing the most cost effective lead generation and sales tools available today. Part of our process is to produce maximum results with the lowest total cost of sale possible. While this varies for every business, our coaches are trained to identify what can be used from current resources first, and then reach out to complimentary tools. These tools and outside services are not included in the coaching hours, however because you are involved throughout the planning process, everything is known and approved by you.! ! ! ! ! ! FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET page 11
- 12. LINKEDIN PROFILE WRITING SERVICES Forward Progress has profile writing services available that allow your team to move from profile interview to business development at a more rapid pace. The team at Forward Progress can also ensure that your brand is protected, compliance guidelines are met, and networks are connected properly to the company’s websites. Then your team can jump right into building a results producing network and business development initiative.! ! ! Professional LinkedIn Profile Development! ! ! LinkedIn Professional Profile Build! Personal Interview and Build Page! Optimize and add all LinkedIn Profile Sections! Back Link all Websites/Social! Optimize Settings! Load Contacts! Next Steps Class! ! ! • • • • • • ! LinkedIn Company Page Creation and Optimization! ! LinkedIn Company pages are an incredible way to keep people updated on your company news, products services, business opportunities, and job opportunities. But, building an impressive LinkedIn Company Page involves much trial and error. Rather than spending hours learning the methods and tactics that work, the Forward Progress Team can build your company’s profile for you.! ! ! ! FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET page 12
- 13. Our team of experts will design and optimize your LinkedIn Company page so that your company is portrayed in the best possible light. A polished LinkedIn Company page builds your professional brand, leads to potential business opportunities, and improves Search Engine Optimization. Developing your company’s LinkedIn presence should be an essential part of your company’s Social Media strategy and can drive prospects to your website and business opportunities to your personnel. FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET page 13