Email Marketing: Get More Real Estate Closings with More Email Openings - CAR - Chicago Association of Realtors - Forward Progress - Dean DesLisle
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If you are getting started with email marketing or not getting the results you need, this is the webinar for you! In under an hour, we’ll take you through the process of creating, sending, and getting a response to your emails while focusing on best practices and tools that can serve you. Learn how to: - Punch through the noise in a busy inbox - Get more people to click on your content - Get them to look forward to your email - Email less and get more results You’ll leave the webinar with the confidence and skills to create and send your very first or next marketing email. And, if you have any questions along the way, you’ll have plenty of opportunities to get answers from our experts on the class. All registrants will receive the webinar’s recording and materials by email following this webinar. Forward Progress’s services team creates and delivers over 10,000 blogs and posts per month for clients, and has trained over 85,000 people in over 40 countries on effective online marketing and conversion About Dean DeLisle: For over 30 years, Dean DeLisle has trained over 80,000 professionals to expand their companies' social reach, stimulate business development through increasing online engagement, and make converting connections to new business more efficient.
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Email Marketing: Get More Real Estate Closings with More Email Openings - CAR - Chicago Association of Realtors - Forward Progress - Dean DesLisle
- 2. Maximize Your Learning • • • • ForwardProgress.NET Please turn off your mobile phone Close your email Remove all distractions Tune in and you will learn quickly coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 3. How to Engage with the Go-To-Webinar Interface • • • Questions area in task bar Type us a question so we know you understand Ask us anything throughout the session ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 4. Dean DeLisle • • • • • • • ForwardProgress.NET Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people per month Trained and Coached over 85,000 in Social Network Skills Over 30 years in Business Coaching, Consulting and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands of People using Internet Based Lead Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking Educational and Channel Sales….. coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 5. Real Estate Sending Stats • 63% engage in email campaigns • 22% plan to in the future • 15% don’t have any current plans Source: Benchmark Email survey - North American real estate business owners and managers ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 6. Real Estate Sending Stats Real estate businesses are heavy senders of email newsletter content: • Send Frequency statistic of 67% Greater than monthly frequency; 29% Monthly; 1% Every two months; 2% Quarterly; and 1% Seasonal or yearly. • Given that fully 96% of all real estate businesses engage in at least a monthly frequency for their periodical email newsletters, and fully two thirds publish on a greater than monthly frequency, with some as often as twice a week, it is obvious that real estate businesses have learned that email newsletter campaigns are one of their most effective and prized promotional strategies. Source: Benchmark Email survey - North American real estate business owners and managers ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 7. Real Estate Content Type • 69% - Information and Sales • 19% - Sales only • 12% - Informational only ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 8. Steps to Email Success • List Management • Delivery • Results ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 9. List Management • • • • • Building Your Database Segmentation Condition Maintenance Community ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 10. List Building • • • • • Web Subscribers Current Clients and Referrals Purchased List Promotions Events ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 11. List Segmentation • • • • • • Prospects vs. Clients Buyers vs. Sellers Commercial vs. Residential Separate Geographic Areas Referral Partners Other Partners ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 12. List Conditioning • Warm Up the List • Provide High Value Content • Consider your frequency ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 13. List Maintenance • • • • • Manage your community Communication Frequency Messaging Survey your audience Measuring ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 14. Community • • • • • You are a community Talk to your community Understand them Serve them Serve yourself ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 15. Systems for Delivery • • • • Constant Contact iContact MailChimp Outlook ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 16. Constant Contact • • • • Customizable Templates Easy Editing Image Editing and Storage Surveying • www.ForwardProgressCC.com ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 18. Measure Your Results • • • • • • Number of Recipients Opens Clicks Forwards Bounces Opt-Outs ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 19. Virtual Open House • Web cast • • • • Citrix Google Hangout Skype Other • Collect Emails • Create Content ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 20. What if you could… Receive coaching and training on how to use: • • • • ForwardProgress.NET Email Marketing Social Media Marketing LinkedIn Business Development and more coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 22. www.SocialJack.com ALL CAR MEMBERS WILL GET THE PROFESSIONAL FOR THE PRICE OF INDIVIDUAL TODAY ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 23. PLUS Access To Our LinkedIn Profile Building Course ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 24. www.SocialJack.com ALL CAR MEMBERS WILL GET THE PROFESSIONAL FOR THE PRICE OF INDIVIDUAL TODAY ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc
- 26. Contact Us Connect WITH us! dean@forwardprogress.net TWITTER: Twitter.com/FwdProgressInc FACEBOOK: Facebook.com/DeanDeLisle BUSINESS PAGE: Facebook.com/ForwardProgress LINKEDIN: LinkedIn.com/in/DeanDeLisle www.ForwardProgress.NET ForwardProgress.NET coachme@ForwardProgress.NET facebook.com/ForwardProgress @FwdProgressInc