Blogging for new business how to keep it simple with twitter and more v2 1

Blogging for New
Business - How to
keep it simple with
Class Starts
Twitter and more
in Less
Than 15 MIN

(877) 592-6224 www.ForwardProgress.net

Blogging for New
Business - How to
keep it simple with
Twitter and more


Blogging for New Business - How to keep it
simple with Twitter and more

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Train and Coach over 2,000 people a month
• Trained and Coached over 50,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Call Center, Internet, eMarketing, Event Management,
• Lead Generation, Web Seminars, eLearning, eSelling
• Over Two Billion Dollars Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Real Estate, Professional Services, Legal,
Accounting, Manufacturing, Telecommunications, Technical,
Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
Sales…..


What is Blogging?

A blog (a contraction of the
term "Web log") is a Web site,
usually maintained by an
individual with regular entries
of commentary, descriptions of
events, or other material such
as graphics or video.


Why blog?
A blog can be an incredible
tool for sharing information
and expertise.
A blog can be used to directly
promote products, services
and events.
A blog can assist in
promoting company vision
and developments.
A blog can foster customer
loyalty, build relationships
with clients and customers.

Why blog?
A blog can garner
feedback and
suggestions from clients
A blog can give
customers information on
how to use products,
services and how to buy.
A blog can develop client
community around a
product.


Why blog?
Weaving Your Own Web
Dean

• The Magic Thread….. Kim Bev
Activity!

Dan

Bob Joe Pat Karen Beth Dave Sam


Getting Started
Identify your audience.

A basic precept of any business is
just as essential with your blog.
It's critical to pinpoint your
audience and, in the process,
decide what you're going to say
that will make them read what you
write.


Getting Started
Decide where your blog should live
Next up is determining where
to locate your blog. There are
numerous software packages
that let you add a blog section
to an existing Web site. A more
automated and perhaps easier
option is a blog hosting site
(with a link from your Web site
bringing visitors over).
www.WordPress.com is a
great site to set-up your blog.
*SEM = Paid Version

Getting Started
Ways to Increase Comments on Your Blog
 Invite Comments
 Ask Questions
 Be Open Ended
 Interact with comments left
 Be humble
 Be gracious
 ‘Reward’ Comments
 Make it Easy to Comment
 Invite “Expert” Guests

Getting Started
Emphasize keywords
Search engine hits are
another element of
generating traffic.

One strategy to attract search
engine interest is through
careful use of keywords in
both your headlines and blog
copy.


Getting Started
Emphasize keywords
Study your website, content
and target and list an
effective set of keywords that
are “Relevant” to your
objective.

This how people would
search for your target!


Getting Started
Keep it fresh
Nothing is more discouraging
to prospective readers than
returning to a blog site to find
old or outdated material. So,
be prepared to work at
keeping your blog as fresh
and current as possible.

Have a system – empower the
team!

Getting Started
Watch your traffic closely
Monitor the amount and
quality of the traffic you
receive. If things seem slow
or stagnant, don't be afraid to
vary your themes or subjects
to boost interest.
http://google.com/webmasters/tools

But don't stray too far from
your business or expertise.


Writing Content
Ultimately defining what is ‘good content’ is a subjective
exercise (perhaps in a similar way to defining what is a
‘good book’ or a ‘good movie’) and so a post is likely to
cause a little debate as each person will define it differently
depending upon their personality, their needs, the topic
that they are talking about and perhaps even their ethics.

Not only will bloggers themselves each have a different
view on what is ‘good’ content - but readers tend to also.


Writing Content
Be Unique and Useful

For a blog to be successful
your content needs to be
useful and unique to your
readers.
Start with the customer or
prospect - find out what they
want and give it to them.

Perhaps the best advice on developing useful content is to research
your readership (or potential readership).

Writing Content
They Are Hungry for Knowledge

Writing for your target
DOES NOT mean writing
about the products and
services you sell them

Write about the things they
want to learn about


Remember Variety is the Key!


Writing Content
Be the Thought Leader
Should establish as a
thought leader

When starting put time into
your plan and posts

This will reflect your
reputation


Writing Content
Researching
Survey customers, look a lot at other blogs on a topic
(especially the comments section to see what types of
questions people are asking) and particularly look hard in
forums and discussion groups on topics where there is
usually a lot of question asking going on.

As you do this you’ll begin to put your finger on what
people are wanting and what you might be able to provide
to meet these needs.


Writing Content
Search for Blogs


Writing Content
Hidden Areas
Everywhere
Other blogs
Keep a list
When you learn something,
flesh it out
Check your email outbox
Ask your readers/friends
Great speech’s
Hot relevant news

Writing Content
Subscribe to other blog feeds via RSS
A great way to see what other
blogs are talking about in your
industry is to subscribe to them
using and RSS reader. There are
many RSS reader tools available
from Google Reader to Feed
Demon.

RSS Readers will update you
when there is new content on a
blog.592-6224
(877) www.ForwardProgress.net

Writing Content
Couple of Simple Rules
Put Effort into Your Headings
250-900 words
Lists are OK (just not too many)
1 idea per post
Don’t over engineer


Results
Measure your response

WordPress has some great statistical data.
 Check it after each post.
 Measure which posts receive the highest reader count.
 Check which keywords where used to find you blog.


Let’s Get Social – Get Read

Facebook
Twitter
Pinterest
Go Direct –
OR
Hootsuite
Sprout Social

Getting Found Through The Web
Post to Twitter & Facebook

With
HootSuite
you can:
 Post to multiple
Twitter Accounts
 Set feed url
 Prepend all of
your tweets
 Set frequency of
postings

http://hootsuite.com

Getting Found Through The Web
Use a Share Button on Each Post

A “Share Button”
allows visitors to
share your
information on
multiple networks and
through email.
http://wordpress.org/extend/plugins/
digg-digg/


Generating Traffic and Leads


Best Practices

 Make your opinion known  Include Bullet point lists
 Link like crazy  Edit your post
 Write less  Make your posts easy to
 250-500 Words is enough scan
 Make Headlines snappy  Be consistent with your
 Write with passion style
 Create a system
 Litter the post with
keywords (1% density max)  Link to Your Social Sites


Assignment
1. Define a target audience
2. Research competition blogs
3. Research what customers are looking for
4. Define your Blog Team
5. Categories
6. Agree on Keyword phrases
7. Get Social
8. Blog EVERY day for at least 30 days
9. Measure your results!


Gifts for Everyone

• These Slides (and another cool Social Network Site)
• This recording
• eBook
www.ForwardProgress.net


WordPress Blog Juice Pack

If you need a little bit of
help – or as we call juice –
then we have some great
news!


 Have a Word Press Blog
• Need a Power Boost
 Need a WordPress Blog
• Jump Start out of the gate


1. Forward Progress Team will Interview You
2. Setup Your Basic Blog to 100%
3. Keyword Optimized for Search Engine’s
4. Over 35 Custom Settings Completed
5. 4 Custom Written Blog Posts
6. Access to Next Steps LIVE Class - with
Recording – How to Write the Perfect Blog
7. Setup 40 Additional Social Media Profiles
and activate “Social Jack” for 30 days
(877) 592-6224 *LIMIT ONE PER COMPANY
www.ForwardProgress.net

• Basic Blog Site $ 399
• 4 Custom Blogs Written $ 99
• Next Steps Class – How to Write the Perfect Post $ 99
+++SocialJack - 40 Profiles + 30
Days $ 495

TOTAL VALUE $ 1,092
DISCOUNT - 597

TODAY’s PRICE ONLY = $ 495*
*One per company – next 5 people

•
OR
Basic Blog Site $ 399
• Everyone that reserves
4 Custom Blogs Written $ 99
• Next Steps Class $ 99
• SocialJack
TODAY $ 495
Gets
TOTAL VALUE
$300 off any of our Blog, $ 1,092
DISCOUNT Website, Search Engine - 597
Marketing or Social Media
Packages
TODAY’s PRICE ONLY = $ 495*
*One per company – next 5 people

Questions?
Connect with Us

dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook/deandelisle/
FAN PAGE: www.Facebook/ForwardProgress
LINKEDIN: www.linkedin.com/in/deandelisle
CONTENT: www.slideshare.net/forwardprogress

Call (877) 592-6224

www.ForwardProgress.NET

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