TwitBlogging On The InterWebs: Facebook, Twitter, Blogging and YouTube
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Andrew Cohen and Chris von Spiegelfeld presented on social media strategy and messaging at the Rebuilding Together Affiliate Conference on November 13, 2009. They discussed defining social media and the top tools, including Facebook, Twitter, blogs, photos and YouTube. Their key recommendations were to start with goals, focus on one or two tools, and make content interesting and useful. They provided resources and took questions from the audience.
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TwitBlogging On The InterWebs: Facebook, Twitter, Blogging and YouTube
- 1. TwitBlogging on the InterWebs Social Media Strategy and Messaging Rebuilding Together Affiliate Conference November 13, 2009 Andrew Cohen, Managing Director Chris von Spiegelfeld, Senior Project Officer Social Media: Strategy and Messaging! November 13, 2009 0
- 2. 1. Introductions Social Media: Strategy and Messaging! November 13, 2009 1
- 3. We are... Andrew Cohen Managing Director Chris von Spiegelfeld Senior Project Officer Social Media: Strategy and Messaging! November 13, 2009 2
- 4. Today… • Introduction • Social Media defined • Top social media tools • Fun activity! • Resources •Regardless of where we work, there are often amazing stories to tell… Q&A Social Media: Strategy and Messaging! November 13, 2009 3
- 5. Introduction Social Media = Tools What Are Your Goals? – Recruiting volunteers? – Directing activists? – Influencing policymakers? – Getting journalists Ethiopia attention? Social Media: Strategy and Messaging! November 13, 2009 4
- 6. 3 Keys to Success 1. Start with your goals 2. Pick one or two tools and do them well 3. Be interesting and useful Social Media: Strategy and Messaging! November 13, 2009 5
- 7. 2. Social Media Defined Social Media: Strategy and Messaging! November 13, 2009 6
- 8. The New User-Centric Internet Users want meaningful participation YouTube Flickr Blog Twitter Utterli Users Facebook Delicious Social Media: Strategy and Messaging! November 13, 2009 7
- 9. Presence Framework Affiliate Web Site Social Media: Strategy and Messaging! November 13, 2009 8
- 10. Successful Social Communications • Short • Selfless • Linkable • Opinionated • Conversational • Resourceful Social Media: Strategy and Messaging! November 13, 2009 9
- 11. 3. Top Social Media Tools Social Media: Strategy and Messaging! November 13, 2009 10
- 12. Facebook Social Media: Strategy and Messaging! November 13, 2009 11
- 13. Facebook: Audience • ~80 million monthly active users • Generally well- educated • Average 130 connections Social Media: Strategy and Messaging! November 13, 2009 12
- 14. Facebook: Useful for… = 50% login everyday • Extending presence into extremely popular site • Hosting conversations • Viral sharing of interesting/unusual items • Extending leaders’ personal networks • Targeting by demographics, interests, geography Social Media: Strategy and Messaging! November 13, 2009 13
- 15. Establishing a Presence on Facebook Social Media: Strategy and Messaging! November 13, 2009 14
- 16. Social Media: Strategy and Messaging! November 13, 2009 15
- 17. Social Media: Strategy and Messaging! November 13, 2009 16
- 18. Apps Aplenty Social Media: Strategy and Messaging! November 13, 2009 17
- 19. Facebook: How to write for it • Be humorous • Post once or twice a day • Publicize Events • Post links to external items too • Ask questions, begin conversations • Videos and photos stand out • Don’t ask for favors too often Social Media: Strategy and Messaging! November 13, 2009 18
- 20. Facebook: How to Grow Fans • Favorite pages • Set up a vanity URL • Allow fan postings • Place Facebook buttons • Hold contests, “give-aways” ‹ Place Facebook “Fan Widget” Social Media: Strategy and Messaging! November 13, 2009 19
- 21. It’s not about the technology 1. Start with your goals 2. Pick one or two tools and do them well 3. Be interesting and useful Social Media: Strategy and Messaging! November 13, 2009 20
- 22. Social Media: Strategy and Messaging! November 13, 2009 21
- 23. Social Media: Strategy and Messaging! November 13, 2009 22
- 24. Facebook Example: Status Meme Social Media: Strategy and Messaging! November 13, 2009 23
- 25. Twitter Social Media: Strategy and Messaging! November 13, 2009 24
- 26. “If I break it, you might as well believe it” Social Media: Strategy and Messaging! November 13, 2009 25
- 27. Influential Tweet-ers Social Media: Strategy and Messaging! November 13, 2009 26
- 28. Twitter: Good for… • Breaking news / content alerts • Simple conversations • Rapid link sharing • Finding out what people are • Field reports saying • Conversations with influentials Social Media: Strategy and Messaging! November 13, 2009 27
- 29. Twitter: Audience • 58.4 million users in Sept ’09 • Typically Aged 25-54 • Curious, news-seekers Source: Quantcast.com • Have nice phones • Use for referrals products, events, TV shows Social Media: Strategy and Messaging! November 13, 2009 28
- 30. Twitter: How to write for it • Post frequently: 4-6 times daily • Re-tweet, reply, recognize • Omit needless words. Phrases not sentences • Make it scanable • Be dramatic and clever. Use intrigue. • Leave room for re-tweeting Social Media: Strategy and Messaging! November 13, 2009 29
- 31. Social Media: Strategy and Messaging! November 13, 2009 30
- 32. Hashtags Social Media: Strategy and Messaging! November 13, 2009 31
- 33. Social Media: Strategy and Messaging! November 13, 2009 32
- 34. Twitter: How to attract followers • Follow back • Follow re-tweeters • Follow influentials • Follow partners • Be a resource • Be conversational • Use bit.ly or ow.ly to track which links people like • Post URL on your other sites Social Media: Strategy and Messaging! November 13, 2009 33
- 35. HootSuite Social Media: Strategy and Messaging! November 13, 2009 34
- 36. Social Media: Strategy and Messaging! November 13, 2009 35
- 37. Blogging Social Media: Strategy and Messaging! November 13, 2009 36
- 38. Blogs: Useful for… • Building reputation • Passing along news • Putting people in your • Sharing stories shoes • Organizing Social Media: Strategy and Messaging! November 13, 2009 37
- 39. Blogs: How to write for it • Write regularly • Write posts, not poetry • Be yourself • Respond, recognize, converse Social Media: Strategy and Messaging! November 13, 2009 38
- 40. Blog conversations “I am really thankful that you personally visited Swat and Mardan….” --Akhtar Jamal Pakistan Press Agency Social Media: Strategy and Messaging! November 13, 2009 39
- 41. Social Media: Strategy and Messaging! November 13, 2009 40
- 42. Photos Social Media: Strategy and Messaging! November 13, 2009 41 Photo credit: http://www.flickr.com/photos/wka/1626184051/
- 43. Social Media: Strategy and Messaging! November 13, 2009 42
- 44. Flickr: Audience • 20 million monthly users Social Media: Strategy and Messaging! November 13, 2009 43
- 45. Social Media: Strategy and Messaging! November 13, 2009 44
- 46. Flickr Tips Build Presence • Complete your profile • Join groups, make contacts, comment Publish • Select the best • Tag, title, caption • Crowdsource • Embed Social Media: Strategy and Messaging! November 13, 2009 45
- 47. PictoBrowser Social Media: Strategy and Messaging! Instant, Embeddable Slideshow November 13, 2009 46
- 48. YouTube Social Media: Strategy and Messaging! November 13, 2009 47
- 49. YouTube: Audience • ~80 million users each month • Reaches everyone • Demographics vary by content (just like TV!) • More about the delivery than community • Far reach: Google Search, iPhone, TiVo users… • Embeds well in other social media Social Media: Strategy and Messaging! November 13, 2009 48
- 50. YouTube: Useful for = 5 billion clips watched/month • Field reports • Short interviews • Storytelling • Putting a face on your efforts • Sharing TV clips • Stunts Social Media: Strategy and Messaging! November 13, 2009 49
- 51. YouTube: How to produce for it • Short clips (2-3 min max) • Add interesting titles • Get close to the subject • Don’t forget the audio • Get to point • Keep it real Social Media: Strategy and Messaging! November 13, 2009 50
- 52. YouTube: Example Social Media: Strategy and Messaging! November 13, 2009 51
- 53. 4. Fun Exercise Social Media: Strategy and Messaging! November 13, 2009 52
- 54. 5. Tying It All Together Social Media: Strategy and Messaging! November 13, 2009 53
- 55. Presence Framework Campaign Web Site Social Media: Strategy and Messaging! November 13, 2009 54
- 56. 3 Keys to Success 1. Start with your goals 2. Pick one or two tools and do them well 3. Be interesting and useful Social Media: Strategy and Messaging! November 13, 2009 55
- 57. Resources • Forum One Facebook resources: – http://delicious.com/forumone/facebook • Twitter Guide to Advocacy: http://tinyurl.com/dd2zxn • Twitter Tools/Dashboards: – HootSuite, CoTweet.com, TweetDeck • 100 Resources to Boost Social Media Savvy: http://bit.ly/CwHb • See3 Guide to Nonprofit Video: http://www.see3.net/guide • How Nonprofits Can Get the Most out of Flickr http://www.techsoup.org/learningcenter/internet/page8291.cfm Social Media: Strategy and Messaging! November 13, 2009 56
- 58. Q&A and Discussion Thank You! Andrew Cohen acohen@forumone.com @andrewjcohen Chris von Spiegelfeld cvs@forumone.com @cvonspiegelfeld Social Media: Strategy and Messaging! November 13, 2009 57