it will give view on creative plan for advertisement

1. .. .
..
.

2. Norwegian Changed Its Creative
Approach

3. Media Planning:
It is the series of decision involved in developing the
promotional message to prospective customer
Media Objective:
It tells which media plan should accomplish in very
specific & detail way
Media Strategy:
It is the coverage of all factors which related to market
segment. On the basis of it strategy prepares

4. Medium:
The complete available delivery system is known as
medium. Like press, TV, Hoarding etc
Media Vehicle:
The carrier which deliver the advertisement
Reach:
It is the measurement of no's of different active audience,
who look the ad at least once.
Coverage:
It refers the Potential Audience who may look the ad
once or several

5. Media Planning:
Way to find out best option to reach the
audience
Find out the best media among the several
possible solution
It should cover the large section of target
audience
Like : TV, News paper etc

7. Problems in Media Planning:
Following problem may occur at the time of media
planning
Insufficient In formation:
According to time & schedule audience may be
differ for particular product
Like: The audience of month of May-Oct may differ
from that of Nov-April
Audience of New Programme may differ from the
old one

8. Inconsistent Terminology:
Print is count as
Cost to reach thousand/million people(CPMT)
In TV it count as
Cost per rating point(CPRP)
Time Pressure:
Some time advertiser are in hurry & may create
much pressure to the advertising agency
Like: Airfare advertisement