3. profile
Format Research
institute active in Italy and Europe for twenty
years in the production of field surveys and
analyses useful to know, to decide, to
anticipate the trends
standard methodologies of research
(therefore comparable with those of the
European and Italian statistical institute and
scientifically tested)
applied to ad hoc commissioned
researches customized according to
specific needs
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4. vision
Clear Vision of the Phenomena
to understand the causes of the phenomena
using a multidisciplinary approach based
on the contribution of different disciplines:
economics, statistics, sociology, psychology,
philosophy
defining their exact dimensions,
characteristics and wideness
with short times for the realization,
reasonable cost, and the guarantee of
maximum confidentiality
solid experience in carrying out surveys in
italy, france, spain, united kingdom,
germany
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5. offer
Economic and Financial
Researches
analysis of the economic structure of a
territory: a large metropolitan area, a
market/country
analysis of entrepreneurial tissue
conjuncture, consumptions
anticipating the evolution of the market
scenarios and the economic phenomena:
labor market, credit market
knowing needs and expectations of the
economic operators to set development
policies or appropriate marketing actions
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6. Marketing Researches
offer
analysis of the consumer behaviors,
attitudes, opinions and preferences
identification of the trends and evolution
in-progress of phenomena (prediction models)
realization of concept test, product test,
researches on communication
analysis of the pricing policies, researches
on the sale point
knowing and anticipating consumers and
specific targets’ needs (e.g. businesses and
professionals)
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7. Customer Satisfaction Researches
offer
analysis of the quality of services supplied
by companies, banks, public administration
analysis of the quality supplied, the quality
expected, the quality perceived
customer satisfaction analyses based on
the comparison between the expectations in
terms of quality by the users of a given
service and the opinion on the quality they
actually experienced for this service
analysis of the relative quality e brand
loyalty
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8. Social and Political Researches
offer
analysis of the changes in public opinion on
major social and political issues
analysis of knowledge, attitudes,
behaviors, opinions
analysis of the attitude towards social,
political and economic facts
identification of the evolution of phenomena
and anticipation of trends and fashions
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9. products
Our Main Products:
OCF (Format Conjuncture Observatory –
every three months format releases results of
this survey that measures the health of italian
businesses (trust, income, employment, late
payments, etc.)
Credit Risk - an annual monitoring survey on
credit management tools used by Italian
companies
Public Sphere citizens - omnibus survey
based on telephone interviews: a survey on
Italian firms
Public Sphere enterprises - omnibus
survey based on telephone interviews: a
survey on Italian citizens
Internationalization – observatory on
Italian companies that internationalize
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10. method
Solutions: Quantitative Analysis
Format uses different data collection
techniques based on the phenomena under
observation:
1
telephone surveys (Cati system) - format
disposes more than 60 computerized
telephonic emplacements
2
surveys based on web interviews (Cawi
system) with authenticated access by
respondents directly on format web platform.
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4
personal surveys F2F (Capi o Papi systems)
format disposes more than 300 interviewers
nationwide
postal surveys
1 Computer assisted telephone interview 2 Computer assisted web interview 3 Computer assisted personal interview 4 Paper assisted personal interview
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11. method
Solutions: Qualitative Analysis
focus group – solid experience, also
internationally, in recruitment, organization
and coordination of focus groups
mystery shopping – for an number of years,
with about 130 mystery shoppers, format
conducts surveys for the most important
insurance companies in italy
desk analysis – gathering and analyzing
statistical sources, official documentary and
other data
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12. analysis
Data Analysis
Format uses differentiated techniques for data
processing and analysis:
descriptive analyses
multivariate analyses
cluster analysis (to understand the market
segmentation)
analysis of correspondences (to
understand market positioning)
conjoint analysis (to understand which
factors are important when making a choice)
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13. format research is a member of:
esomar (association of european researchers)
assirm (confindustria) - (association of marketing
and public opinion research institutes)
sis (italian society for statistics)
confcommercio
!
asseprim
format research is certified UNI-EN ISO 9001:2008
(Certification agency: DNV)
membership
Memberships and Certifications
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15. Format Srl – market research
Via Ugo Balzani, 77 - 00162 (Rome) Italy
T 0039 06 86328681. F 0039 06 86384996.
www.formatresearch.com. info@formatresearch.com
Cap. Soc. € 10.340,00I.V.
VAT, Fiscal Code, No. Business Reg. Rome: 04268451004
REA Roma 747042
for information
Barbara Di Cosimo
Phone: 0039 06 86328681
Mobile: 0039 3884428773
barbara.dicosimo@formatresearch.com
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