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Models of Communication Dr. Eduardo Bustos Farías
Models of Communication ,[object Object]
Models of Communication ,[object Object]
Models of Communication ,[object Object]
Models of Communication ,[object Object]
Models of Communication ,[object Object]
Models of Communication ,[object Object],[object Object]
Models of Communication ,[object Object],[object Object],[object Object],Models of Communication http://www.sfc.keio.ac.jp/~masanao/Mosaic_data/com_model.html
Models of communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Aristotle’s model Sender Receiver Message
Mass communications Sender Message
Communications research 1920-40 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mathematical Theory of Communication ,[object Object],[object Object],[object Object]
Main People ,[object Object],[object Object],[object Object],[object Object]
Information Theory Model (Shannon) Source Destination encode decode channel
The Objective Model Speaker A Speaker B Purpose is understanding Step 1 Step 2
Shannon & Weaver Model of Communication   Information Sources Transmitter Receiver Destination Signal  Received Noise Source Message Message
Shannon’s model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information source Destination Transmitter Receiver Message Message Signal Received signal Noise Noise source
MODEL #1: CONTINUOUS LOOP MODEL ,[object Object],[object Object],[object Object],[object Object]
Continuous Loop Model
Continuous Loop Model CONTENT
Continuous Loop Model M MESSAGE CONTENT
Continuous Loop Model M Channels MESSAGE CONTENT
Continuous Loop Model S M Channels SENDER MESSAGE CONTENT
Continuous Loop Model S M Info Source Channels SENDER MESSAGE CONTENT
Continuous Loop Model S M R Info Source Channels SENDER MESSAGE RECEIVER CONTENT
Continuous Loop Model S M R Info Source Channels Break = diff. Message received  = confusion SENDER MESSAGE RECEIVER CONTENT
Continuous Loop Model S M R F Info Source Channels Break = diff. Message received  = confusion SENDER MESSAGE RECEIVER FEEDBACK CONTENT
Continuous Loop Model S M R F Info Source Channels Break = diff. Message received  = confusion SENDER MESSAGE RECEIVER FEEDBACK Break = diff info sent to  Sender = improper reactions CONTENT
CONTINUOUS LOOP ,[object Object],[object Object],[object Object]
CONTINUOUS LOOP ,[object Object],[object Object]
CONTINUOUS LOOP ,[object Object],[object Object],[object Object]
Models of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Main Points – Shannon Weaver Model ,[object Object],[object Object]
Mathematical theory of communication - 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mathematical theory of communication - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entropy Example ,[object Object],[object Object],[object Object],[object Object],[object Object]
An Aspect of Shannon’s Model ,[object Object],[object Object],[object Object],[object Object]
MODEL #2: SHANNON & WEAVER ,[object Object],[object Object],[object Object]
MODEL #2: SHANNON & WEAVER ,[object Object],[object Object]
MODEL #2: SHANNON & WEAVER ,[object Object],[object Object],[object Object]
Shannon and Weaver Model T Transmitter = Phone
Shannon and Weaver Model T R Transmitter = Phone Receiver = Phone
Shannon and Weaver Model S T R Transmitter = Phone Receiver = Phone Sender =  Info Source
Shannon and Weaver Model S T R R Sender = Info Source Transmitter = Phone Receiver = Phone
Shannon and Weaver Model S T R R N Sender = Info Source Transmitter = Phone Receiver = Phone NOISE
Shannon and Weaver Model S T R R N Sender = Info Source Transmitter = Phone Receiver = Phone NOISE Static or Connection
Shannon and Weaver Model S T R R N Sender = Info Source Transmitter = Phone Receiver = Phone NOISE Static or Connection Mental or Electronic
Shannon and Weaver Model S T R R N ? Sender = Info Source Transmitter = Phone Receiver = Phone NOISE Static or Connection Mental or Electronic
Shannon and Weaver Model S T R R N ? Sender = Info Source Transmitter = Phone Receiver = Phone Altered Message = Confusion NOISE Static or Connection Mental or Electronic
Berlo’s Model of Communication - 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Berlo’s Model of Communication - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relevant Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other Guidelines ,[object Object],[object Object],[object Object]
Views of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MODEL #3: BERLO’S “MODEL” ,[object Object],[object Object],[object Object]
MODEL #3: BERLO’S “MODEL” ,[object Object]
MODEL #3: BERLO’S “MODEL” ,[object Object]
MODEL #3: BERLO’S “MODEL” ,[object Object],[object Object]
MODEL #3: BERLO’S “MODEL” ,[object Object]
MODEL #3: BERLO’S “MODEL” ,[object Object]
Berlo’s Listening Theory
Berlo’s Listening Theory CONTENT
Berlo’s Listening Theory CONTENT CODE
Berlo’s Listening Theory CONTENT CODE Sender: Emotions Knowledge Background Biases Ability
Berlo’s Listening Theory CONTENT CODE Sender: Emotions Knowledge Background Biases Ability Receiver: Emotions Knowledge Background Biases Ability
(SMCR) Sender Message Channel Receiver Sender Message Receiver Channel 1
(SMCR) Sender Message Channel Receiver Sender Message Receiver Channel noise 2
(SMCR) Sender Message Channel Receiver Perceptions capsule Sender Message Receiver Channel noise encode decode 3
(SMCR) Sender Message Channel Receiver Perceptions capsule Sender Message Receiver Channel noise Soft data Hard data encode decode 4
(SMCR) Sender Message Channel Receiver Perceptions capsule Sender Message Receiver Channel noise Soft data Hard data Senses: Sight Hearing Touch Smell Taste encode decode 5
(SMCR) Sender Message Channel Receiver Perceptions capsule Sender Message Receiver Channel noise Soft data Hard data Senses: Sight Hearing Touch Smell Taste encode decode Feedback 6
(SMCR) Sender Message Channel Receiver Perceptions capsule Sender Message Receiver Channel noise Soft data Hard data Senses: Sight Hearing Touch Smell Taste encode decode Feedback Uncertainty Uncertainty 7
 
Schramm’s Model of Communication - 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Schramm’s Model of Communication - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Schramm’s model (1954) Field of experience Field of experience Signal Source Decoder Destination Message Message Feedback Feedback Encoder Interpreter Decoder Decoder Interpreter Encoder
Application to Multimedia Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Watzlawick-Beavin-Jackson Communication Model 1 3 5 7 9 11 2 4 6 8 10 Person A Person B Messages
Communication (Baker S. J.) Psychic tensions A B A AB B No reciprocal identification Partial reciprocal identification Complete reciprocal identification Field of language S+ S-
References ,[object Object],[object Object],[object Object],[object Object]

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3 models of communication