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INTRO




  Understanding business ecosystems




                                  2012
INTRO




Fast growing new companies are important for jobs
                   and wealth


      Entrepreneurs are a key mechanism for
    turning knowledge into products and jobs


         Entrepreneurs are a key driver for
                   competition


                                               2012
INTRO




  Denmark has a major challenge in scaling up
                new companies


   We need to meet this challenge to create jobs
         in the global knowledge economy




                                                   2012
INTRO




   In Denmark, very few companies realise their
        global potential compared to the US




        Source Nordic Entrepreneurship Monitor, Fora 2010

                                                            2012
INTRO




In Denmark, new companies account for 9% of the
employment. In the US, new companies account for
             25% of the employment
              DK             USA




                       More than 10 years old                                      1-10 years old                                    0-1 years old

    Source Ibsen og Westergaard-Nielsen (2010): Job creation by Firm in Denmark & Haitiwanger og Miranda (2010): Who Creates Jobs? Small vs. Large vs. Young.
                                                      Se FORA (2010): Den danske produktivitetsudfordring.


                                                                                                                                                                2012
INTRO




  In the US about 90 young companies each year
          reach more than 1000 employees


   In Denmark, it has not happened in many years


           For Denmark to match the US  
  1 or 2 young companies must every year reach
            more than 1000 employees


  Source Nordic Entrepreneurship Monitor, Fora 2010


                                                      2012
INTRO




In the US, some regions are good in creating fast
growing new companies while some regions are not


          Why do these new high-tech clusters
        emerge in some places and not in others?




                                                   2012
INTRO




        Because new companies succeed in
           good business ecosystems
         which only exist in some regions




                                            2012
INTRO




        But what is an ecosystem?




                                    2012
INTRO   ECOSYSTEMS




          Can the ecosystems in nature help our
         understanding of business ecosystems?




                                                  2012
INTRO   ECOSYSTEMS




          When studying business ecosystems,
              we asked three questions

    Why do strong business ecosystems emerge
        in some places and not in others?

Can business ecosystems be shaped by intention?

    How strong are Danish business ecosystems
              compared to the best?

                                                2012
INTRO   ECOSYSTEMS   REPORTS




            This study has been summarized in
                         3 reports


                      Benchmark Report

                          Travelogues

                Danish Biotech Ecosystem




                                                2012
INTRO   ECOSYSTEMS   REPORTS




                     Benchmark Report

            We have benchmarked regional
        ecosystems in IT, Biotech and Cleantech
             in the US, Canada and Europe

   The benchmarks are based on 4 indicators:

              Dealmakers, Venture capital,
              Patents, Location coefficient


                                                  2012
INTRO    ECOSYSTEMS   REPORTS




        It seems possible to make a valid ranking of
           ecosystems based on the four indicators


   The best ecosystems are located in the US


 Europe has no ecosystems that match the best
            ecosystems in the US



                                                       2012
INTRO              ECOSYSTEMS                  REPORTS

  Ecosystem ratings for USA and Northern Europe
         IT & Tele                            Biotech




                                                                                                                              Stockholm



                                                                                                                           Copenhagen
                                                                                                      Cambridge

            Seattle                                                                                               London



                                                    Minneapolis
                                                                                   Boston


                                                                  Chicago

                                     Denver
 Silicon Valley

                                                                            Research Triangle Park,
                                                                            Raleigh-Durham

             San Diego
                           Phoenix




                                                 Austin
Source: Own calculations


                                                                                                                                        2012
INTRO    ECOSYSTEMS   REPORTS




                           Travelogues



             We have interviewed people in
        strong and less strong ecosystems in US

                The interviewed have helped
            create the ecosystem or have been
               key players in the ecosystem


                                                  2012
INTRO   ECOSYSTEMS   REPORTS




    Strong ecosystems emerge when open and
 innovative companies - mother companies - are
              active in the ecosystem

                               and


          When successful entrepreneurs -
  serial entrepreneurs - remain in the region and
            reinvest time and resources

                                                    2012
INTRO      ECOSYSTEMS              REPORTS



                                                             Groupon has been a big success, and the
Seattle, Washington
                                                             company founders are Chicago guys who
                                                             will stay and invest in Chicago.
                                                             CHK Conversation with Craig C. Bradley,
    “The ecosystem in Seattle started                        Edwars Wildman
    growing only when Amazon and
    Starbucks started with their open
    and innovative culture.”
    Conversation with Franck Nouyrigat,                                   Chicago,Illinois
    Start-up Weekend Seattle



                                     Denver, Colorado



                      ”The serial entrepreneurs are an
                                                                                       Research Triangle Park, North Carolina
                      important element in the ecosystem.”
                      Paul Jerde, Leeds School of Business

                                                             “If SAS Institute and RedHat had the same open
                                                             and innovative culture as many companies in
                                                             SiliconValley and Austin, RTP could have been
                                                             one of America's very successful entrepreneurial
                                                             regions.”
                                                             Amit Singh, entrepreneur of Indian origin, 800
                                                             employees, including 50 in RTP



                                                                                                                     2012
INTRO   ECOSYSTEMS   REPORTS




               Danish Biotech Ecosystem



We interviewed key players from the Danish biotech



 International data on employment, venture capital
 and university research illustrates the standing of
             the Danish biotech cluster

                                                   2012
INTRO   ECOSYSTEMS   REPORTS




    The biotech cluster in Copenhagen is one of
   the biggest in Europe, but far behind the best
                 clusters in the US



 The reason for the relative success was access to
 venture capital and experienced professionals
  from established companies e.g. Novo Nordisk




                                                    2012
INTRO   ECOSYSTEMS   REPORTS




        The reason Copenhagen is behind the best
           US clusters is a lack of experienced
          management teams to scale the new
                   biotech companies




                                                   2012
INTRO   ECOSYSTEMS         REPORTS


           "In the late 1990s there was relatively easy
           access to venture capital. There was a               “It can be a challenge to become CEO of
           strong belief in the new technology, and            a new biotech company for an employee
           there was access to public co-financing              from e.g. Novo or Lundbeck if they haven't
           from the Growth Fund.    In 1998, Zealand           been part of the management team which
           Pharma raised 175 million DKK in seed               often both formulate and execute the
           capital.”                                           strategy.” 
           Eva Steiness, newpharma.dk                          Eva Steiness, newpharma.dk



           “Many of the leading Danish biotech
           companies were established in the period
           1998 to 2001 and many of them   by talented
           people from Novo, who had some great ideas
           and was supported by Novo to take the step.
           Without any doubts, it has helped to bring the
           Danish biotech cluster up among the world's
           largest clusters"                                         Vækstfonden      New Pharma
                                                                                     Copenhagen Business School
           Christian Motzfeldt, Vækstfonden



                          "The culture at large companies play an important role in Danish biotech. It is
                          important that talented people can  join a startup for a while, and still feel they are
                          welcome back. Established companies may be important facilitators when people
                          try to break new ground and start their own business"
                         Mads Øvlisen,Copenhagen Business School


                                                                                                                    2012
INTRO   ECOSYSTEMS   REPORTS   CONCLUSION




          The key question in this study has been:



        Why do ecosystems emerge in some places
                   and not in others?




                                                     2012
INTRO   ECOSYSTEMS   REPORTS   CONCLUSION




    There must be good framework conditions
    for entrepreneurship including access to the
    necessary resources in terms of knowledge,
                  skills and capital




    This is the case in many places in the world




                                                   2012
INTRO   ECOSYSTEMS    REPORTS   CONCLUSION




                             but
                     to make a difference


 Large established companies must be open and
        play an active role in the ecosystem



   And successful entrepreneurs must stay in the
   region and reinvest their time and resources in
                   the ecosystem
                                                     2012
INTRO        ECOSYSTEMS         REPORTS


                                 A model of the Ecosystem
                                       option 1                               option 2


Scalable phase
                                       Competencies                 Knowledge
   500+     5 years +


                                                       Support


                                                        Capital

Growth phase
  10-40   2-5 years                Competencies                            Knowledge



                                                       Support



                                                      CAPITAL
Start-up phase          COMPETENCIES                  Venturecapitalists
                                                                                       KNOWLEDGE
                        Companies                                                      Universities
  3-10    1-2 years




                                                      SUPPORT
                                                      Advisors


                                                                                                      2012
INTRO        ECOSYSTEMS         REPORTS


                                 A model of the Ecosystem

Scalable phase                                                                  option 3
                                       Competencies                 Knowledge
   500+     5 years +


                                                       Support


                                                        Capital

Growth phase
  10-40   2-5 years                Competencies                            Knowledge



                                                       Support



                                                      CAPITAL
Start-up phase          COMPETENCIES                  Venturecapitalists
                                                                                       KNOWLEDGE
                        Companies                                                      Universities
  3-10    1-2 years




                                                      SUPPORT
                                                      Advisors


                                                                                                      2012
INTRO        ECOSYSTEMS   REPORTS


                           A model of the Ecosystem

Scalable phase
   500+     5 years +




Growth phase
  10-40   2-5 years




Start-up phase
  3-10    1-2 years




                                                      2012
INTRO        ECOSYSTEMS         REPORTS


                                 A model of the Ecosystem

Scalable phase
                                       Competencies                 Knowledge
   500+     5 years +


                                                       Support


                                                        Capital

Growth phase
  10-40   2-5 years                Competencies                            Knowledge



                                                       Support



                                                      CAPITAL
Start-up phase          COMPETENCIES                  Venturecapitalists
                                                                                       KNOWLEDGE
                        Companies                                                      Universities
  3-10    1-2 years




                                                      SUPPORT
                                                      Advisors


                                                                                                      2012
INTRO        ECOSYSTEMS         REPORTS


                                 A model of the Ecosystem

Scalable phase
                                       Competencies                 Knowledge
   500+     5 years +


                                                       Support


                                                        Capital

Growth phase
  10-40   2-5 years                Competencies                            Knowledge



                                                       Support



                                                      CAPITAL
Start-up phase          COMPETENCIES                  Venturecapitalists
                                                                                       KNOWLEDGE
                        Companies                                                      Universities
  3-10    1-2 years




                                                      SUPPORT
                                                      Advisors


                                                                                                      2012
INTRO   ECOSYSTEMS   REPORTS


                     A model of the Ecosystem




                                                2012
INTRO   ECOSYSTEMS   REPORTS   CONCLUSION




   Until now it has been a widespread assumption


              that strong ecosystems develop
                         randomly -



                    depending on
        culture, local assets and individuals



                                                   2012
INTRO   ECOSYSTEMS   REPORTS   CONCLUSION




                                  But



   based on our findings, we will argue that this
       could happen by intent anywhere




                                                   2012
INTRO   ECO-SYSTEMS   REPORTS   CONCLUSION   ACTION




                      CALL FOR ACTION

                           Who should act?

                      Established companies
                        Venture capitalists
                           Universities
                            Politicians

                                                      2012
INTRO   ECO-SYSTEMS   REPORTS   CONCLUSION   ACTION




                      Established companies



  Established companies gain from being located
               in a strong ecosystem


         Partnerships and collaborations between
        established companies and entrepreneurs are
                      beneficial for both

                                                      2012
INTRO   ECO-SYSTEMS   REPORTS   CONCLUSION   ACTION




             Circulation of employees is an
           advantage for both entrepreneurs and
                  established companies

 Spin-outs are an important building block in the
                   ecosystem


              Support and collaboration with
        universities fertilises the whole ecosystem


                                                      2012
INTRO   ECO-SYSTEMS   REPORTS   CONCLUSION   ACTION




                                Capital

   Capital has more investment opportunities in
                strong ecosystems

    Capital has a special responsibility to get the
         right management team in place

         Venture capital has an important role to
          ensure that the founder is part of the
                     whole journey

                                                      2012
INTRO    ECO-SYSTEMS   REPORTS   CONCLUSION   ACTION




   Entrepreneurship is a repeated business, and
   venture capital has a special responsibility to
           bring the experience further

   Venture capital plays a crucial role in creating
successful entrepreneurs with financial resources
    that stay active in the region and bind the
                ecosystem together

        Pension funds have a long term interest in a
             strong venture capital industry
                                                       2012
INTRO   ECO-SYSTEMS   REPORTS   CONCLUSION   ACTION




             Building a new industry
requires large investments from pensions funds
              and other capital funds




                                                      2012
INTRO   ECO-SYSTEMS   REPORTS   CONCLUSION   ACTION




                            Universities

  Universities benefit from taking an active part in
                 strong ecosystems

            Universities gain from
    partnerships and collaborations with
   entrepreneurs and established companies

University spin-outs are important for developing
                 the ecosystem

                                                      2012
INTRO   ECO-SYSTEMS   REPORTS   CONCLUSION   ACTION




             Universities can benefit from
         dedicated entrepreneurship centers
             interacting in the ecosystem




                                                      2012
INTRO   ECO-SYSTEMS   REPORTS    CONCLUSION   ACTION




                                Politicians
  Politicians must raise awareness about the
importance of strong ecosystems and set it on the
                political agenda

              Politicians can encourage
    public owned companies and institutions
           to be active in the ecosystems

         Politicians can ensure that public owned
        universities are active in the ecosystems
                                                       2012
INTRO   ECO-SYSTEMS   REPORTS   CONCLUSION   ACTION




                         SIGN UP!




                                                      2012
INTRO   ECO-SYSTEMS   REPORTS   CONCLUSION   ACTION




          www.foragroup.dk
             SIGN UP!




                                                      2012
Thank You!




             2012

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understanding Business Eco

  • 1. INTRO Understanding business ecosystems 2012
  • 2. INTRO Fast growing new companies are important for jobs and wealth Entrepreneurs are a key mechanism for turning knowledge into products and jobs Entrepreneurs are a key driver for competition 2012
  • 3. INTRO Denmark has a major challenge in scaling up new companies We need to meet this challenge to create jobs in the global knowledge economy 2012
  • 4. INTRO In Denmark, very few companies realise their global potential compared to the US Source Nordic Entrepreneurship Monitor, Fora 2010 2012
  • 5. INTRO In Denmark, new companies account for 9% of the employment. In the US, new companies account for 25% of the employment DK USA More than 10 years old 1-10 years old 0-1 years old Source Ibsen og Westergaard-Nielsen (2010): Job creation by Firm in Denmark & Haitiwanger og Miranda (2010): Who Creates Jobs? Small vs. Large vs. Young. Se FORA (2010): Den danske produktivitetsudfordring. 2012
  • 6. INTRO In the US about 90 young companies each year reach more than 1000 employees In Denmark, it has not happened in many years For Denmark to match the US   1 or 2 young companies must every year reach more than 1000 employees Source Nordic Entrepreneurship Monitor, Fora 2010 2012
  • 7. INTRO In the US, some regions are good in creating fast growing new companies while some regions are not Why do these new high-tech clusters emerge in some places and not in others? 2012
  • 8. INTRO Because new companies succeed in good business ecosystems which only exist in some regions 2012
  • 9. INTRO But what is an ecosystem? 2012
  • 10. INTRO ECOSYSTEMS Can the ecosystems in nature help our understanding of business ecosystems? 2012
  • 11. INTRO ECOSYSTEMS When studying business ecosystems, we asked three questions Why do strong business ecosystems emerge in some places and not in others? Can business ecosystems be shaped by intention? How strong are Danish business ecosystems compared to the best? 2012
  • 12. INTRO ECOSYSTEMS REPORTS This study has been summarized in 3 reports Benchmark Report Travelogues Danish Biotech Ecosystem 2012
  • 13. INTRO ECOSYSTEMS REPORTS Benchmark Report We have benchmarked regional ecosystems in IT, Biotech and Cleantech in the US, Canada and Europe The benchmarks are based on 4 indicators: Dealmakers, Venture capital, Patents, Location coefficient 2012
  • 14. INTRO ECOSYSTEMS REPORTS It seems possible to make a valid ranking of ecosystems based on the four indicators The best ecosystems are located in the US Europe has no ecosystems that match the best ecosystems in the US 2012
  • 15. INTRO ECOSYSTEMS REPORTS Ecosystem ratings for USA and Northern Europe IT & Tele Biotech Stockholm Copenhagen Cambridge Seattle London Minneapolis Boston Chicago Denver Silicon Valley Research Triangle Park, Raleigh-Durham San Diego Phoenix Austin Source: Own calculations 2012
  • 16. INTRO ECOSYSTEMS REPORTS Travelogues We have interviewed people in strong and less strong ecosystems in US The interviewed have helped create the ecosystem or have been key players in the ecosystem 2012
  • 17. INTRO ECOSYSTEMS REPORTS Strong ecosystems emerge when open and innovative companies - mother companies - are active in the ecosystem and When successful entrepreneurs - serial entrepreneurs - remain in the region and reinvest time and resources 2012
  • 18. INTRO ECOSYSTEMS REPORTS Groupon has been a big success, and the Seattle, Washington company founders are Chicago guys who will stay and invest in Chicago. CHK Conversation with Craig C. Bradley, “The ecosystem in Seattle started Edwars Wildman growing only when Amazon and Starbucks started with their open and innovative culture.” Conversation with Franck Nouyrigat, Chicago,Illinois Start-up Weekend Seattle Denver, Colorado ”The serial entrepreneurs are an Research Triangle Park, North Carolina important element in the ecosystem.” Paul Jerde, Leeds School of Business “If SAS Institute and RedHat had the same open and innovative culture as many companies in SiliconValley and Austin, RTP could have been one of America's very successful entrepreneurial regions.” Amit Singh, entrepreneur of Indian origin, 800 employees, including 50 in RTP 2012
  • 19. INTRO ECOSYSTEMS REPORTS Danish Biotech Ecosystem We interviewed key players from the Danish biotech International data on employment, venture capital and university research illustrates the standing of the Danish biotech cluster 2012
  • 20. INTRO ECOSYSTEMS REPORTS The biotech cluster in Copenhagen is one of the biggest in Europe, but far behind the best clusters in the US The reason for the relative success was access to venture capital and experienced professionals from established companies e.g. Novo Nordisk 2012
  • 21. INTRO ECOSYSTEMS REPORTS The reason Copenhagen is behind the best US clusters is a lack of experienced management teams to scale the new biotech companies 2012
  • 22. INTRO ECOSYSTEMS REPORTS "In the late 1990s there was relatively easy access to venture capital. There was a  “It can be a challenge to become CEO of strong belief in the new technology, and a new biotech company for an employee there was access to public co-financing from e.g. Novo or Lundbeck if they haven't from the Growth Fund.    In 1998, Zealand been part of the management team which Pharma raised 175 million DKK in seed often both formulate and execute the capital.” strategy.”  Eva Steiness, newpharma.dk Eva Steiness, newpharma.dk “Many of the leading Danish biotech companies were established in the period 1998 to 2001 and many of them   by talented people from Novo, who had some great ideas and was supported by Novo to take the step. Without any doubts, it has helped to bring the Danish biotech cluster up among the world's largest clusters" Vækstfonden New Pharma Copenhagen Business School Christian Motzfeldt, Vækstfonden "The culture at large companies play an important role in Danish biotech. It is important that talented people can  join a startup for a while, and still feel they are welcome back. Established companies may be important facilitators when people try to break new ground and start their own business" Mads Øvlisen,Copenhagen Business School 2012
  • 23. INTRO ECOSYSTEMS REPORTS CONCLUSION The key question in this study has been: Why do ecosystems emerge in some places and not in others? 2012
  • 24. INTRO ECOSYSTEMS REPORTS CONCLUSION There must be good framework conditions for entrepreneurship including access to the necessary resources in terms of knowledge, skills and capital This is the case in many places in the world 2012
  • 25. INTRO ECOSYSTEMS REPORTS CONCLUSION but to make a difference Large established companies must be open and play an active role in the ecosystem And successful entrepreneurs must stay in the region and reinvest their time and resources in the ecosystem 2012
  • 26. INTRO ECOSYSTEMS REPORTS A model of the Ecosystem option 1 option 2 Scalable phase Competencies Knowledge 500+ 5 years + Support Capital Growth phase 10-40 2-5 years Competencies Knowledge Support CAPITAL Start-up phase COMPETENCIES Venturecapitalists KNOWLEDGE Companies Universities 3-10 1-2 years SUPPORT Advisors 2012
  • 27. INTRO ECOSYSTEMS REPORTS A model of the Ecosystem Scalable phase option 3 Competencies Knowledge 500+ 5 years + Support Capital Growth phase 10-40 2-5 years Competencies Knowledge Support CAPITAL Start-up phase COMPETENCIES Venturecapitalists KNOWLEDGE Companies Universities 3-10 1-2 years SUPPORT Advisors 2012
  • 28. INTRO ECOSYSTEMS REPORTS A model of the Ecosystem Scalable phase 500+ 5 years + Growth phase 10-40 2-5 years Start-up phase 3-10 1-2 years 2012
  • 29. INTRO ECOSYSTEMS REPORTS A model of the Ecosystem Scalable phase Competencies Knowledge 500+ 5 years + Support Capital Growth phase 10-40 2-5 years Competencies Knowledge Support CAPITAL Start-up phase COMPETENCIES Venturecapitalists KNOWLEDGE Companies Universities 3-10 1-2 years SUPPORT Advisors 2012
  • 30. INTRO ECOSYSTEMS REPORTS A model of the Ecosystem Scalable phase Competencies Knowledge 500+ 5 years + Support Capital Growth phase 10-40 2-5 years Competencies Knowledge Support CAPITAL Start-up phase COMPETENCIES Venturecapitalists KNOWLEDGE Companies Universities 3-10 1-2 years SUPPORT Advisors 2012
  • 31. INTRO ECOSYSTEMS REPORTS A model of the Ecosystem 2012
  • 32. INTRO ECOSYSTEMS REPORTS CONCLUSION Until now it has been a widespread assumption that strong ecosystems develop randomly - depending on culture, local assets and individuals 2012
  • 33. INTRO ECOSYSTEMS REPORTS CONCLUSION But based on our findings, we will argue that this could happen by intent anywhere 2012
  • 34. INTRO ECO-SYSTEMS REPORTS CONCLUSION ACTION CALL FOR ACTION Who should act? Established companies Venture capitalists Universities Politicians 2012
  • 35. INTRO ECO-SYSTEMS REPORTS CONCLUSION ACTION Established companies Established companies gain from being located in a strong ecosystem Partnerships and collaborations between established companies and entrepreneurs are beneficial for both 2012
  • 36. INTRO ECO-SYSTEMS REPORTS CONCLUSION ACTION Circulation of employees is an advantage for both entrepreneurs and established companies Spin-outs are an important building block in the ecosystem Support and collaboration with universities fertilises the whole ecosystem 2012
  • 37. INTRO ECO-SYSTEMS REPORTS CONCLUSION ACTION Capital Capital has more investment opportunities in strong ecosystems Capital has a special responsibility to get the right management team in place Venture capital has an important role to ensure that the founder is part of the whole journey 2012
  • 38. INTRO ECO-SYSTEMS REPORTS CONCLUSION ACTION Entrepreneurship is a repeated business, and venture capital has a special responsibility to bring the experience further Venture capital plays a crucial role in creating successful entrepreneurs with financial resources that stay active in the region and bind the ecosystem together Pension funds have a long term interest in a strong venture capital industry 2012
  • 39. INTRO ECO-SYSTEMS REPORTS CONCLUSION ACTION Building a new industry requires large investments from pensions funds and other capital funds 2012
  • 40. INTRO ECO-SYSTEMS REPORTS CONCLUSION ACTION Universities Universities benefit from taking an active part in strong ecosystems Universities gain from partnerships and collaborations with entrepreneurs and established companies University spin-outs are important for developing the ecosystem 2012
  • 41. INTRO ECO-SYSTEMS REPORTS CONCLUSION ACTION Universities can benefit from dedicated entrepreneurship centers interacting in the ecosystem 2012
  • 42. INTRO ECO-SYSTEMS REPORTS CONCLUSION ACTION Politicians Politicians must raise awareness about the importance of strong ecosystems and set it on the political agenda Politicians can encourage public owned companies and institutions to be active in the ecosystems Politicians can ensure that public owned universities are active in the ecosystems 2012
  • 43. INTRO ECO-SYSTEMS REPORTS CONCLUSION ACTION SIGN UP! 2012
  • 44. INTRO ECO-SYSTEMS REPORTS CONCLUSION ACTION www.foragroup.dk SIGN UP! 2012
  • 45. Thank You! 2012