Mobilize App - the new universal mobile commerce platform

1. Mobile Marketing
has finally arrived!*
The next step in Mobile Commerce!
*Aberdeen Group Report August 2009

2. 360° Mobile Marketing!
The next step in Mobile Commerce!
The Universal Mobile Marketing Platform by
Universal Mobile Interface

3. Evolution of Mobile Marketing
First attempts with SMS
SMS, MMS and first WAP 1.0
SMS, MMS, WAP 2.0 and Phone specific Apps
Mobile Web, non-sms-messages, Universal Apps
The First steps: High cost and bad user experience The Next Step: Low cost and good user experience
Mobile marketing Test trials The Test period is over!
The Universal Mobile Marketing Platform by
Universal Mobile Interface

4. Go Mobilize
Powered by Squace
"Shoppers have a time budget, a money budget and a frustration budget!"
"When we put marketing offers on a phone it ties brands to a personal device
that people tend to keep with them at all times.
Stefan Magnusson , Managing Director at Mobilize Systems
”The mobile phone is the thing that when you leave it behind at home, you go
back and get it. It's the organizer of our lives. So we made it easy to use."
Aage Reerslev, CEO and Founder of Squace
The Universal Mobile Marketing Platform by
Universal Mobile Interface

5. 4 Billion mobile users
The biggest opportunity ever to build
a close relationship with your customers.
* All figures by Morgan Stanely 2009
30% not Internet capable 70% are Internet capable
The Universal Mobile Marketing Platform by
Universal Mobile Interface

6. Consumer engagement will Go Mobile!
By 2013, over 200 million* mobile phone users around the world
will be receiving and redeeming coupons on their mobile phones.
*Juniper Research 2008
2008: Approx 50 million 2013: Approx 200 million
Mobile Coupon users Mobile Coupon users
The Universal Mobile Marketing Platform by
Universal Mobile Interface

7. Always On & Always One-To-One!
Track consumer response in real time Deliver relevance to your consumer
”Get smarter” with every
consumer interaction
With the Universal Mobile Marketing platform retailers have 24/7-control of the ”offer”.
The delivery is always timed, targeted, trackable and ”private”
(one –to-one offers i.e coupons & vouchers).
The Universal Mobile Marketing Platform by
Universal Mobile Interface

8. Mobile is always relevant
before purchase purchase after sales
Recall to action
Records of use
Instructions
Coupons
Loyalty Schemes
Payment
Ticketing
Self-Scanning
Ordering
Authentication
Comparison Shopping
Store location
The mobile is
Information & Extended Packaging more and more
Trial relevant throughout
Merchandising/cross-selling the purchase cycle
Promotion
Advertising
The Universal Mobile Marketing Platform by
Universal Mobile Interface

9. How will you Go Mobile…
…to the myriad of digital platforms that fill our lives?
The Universal Mobile Marketing Platform by
Universal Mobile Interface

10. Mobile Web application opens up the market
Mobilize App inside Squace give the fewest possible clicks* on every handset
GB Glace Box GB Glace Box Create Your
Products | Coupons | Game Box | Points Products | Coupons | Game Box | Points
GB GLACE Own Glace Box!
Coupon
Welcome to Your Valid: No limit! Activate Your Glace Box
Glace Box! Coupon GB GLACE by clicking the link below!
Valid: No limit!
Coupon Sign up and get a free Ice Cream!
Coupon: Buy-One-Get-One-Free
GB GLACE Valid: To 091030
Coupon
Valid: No limit!
Coupon 7 311860 111007
Valid: To 091215 This Coupons is valid once
Coupon until 03.25 Am.
Valid: To 091215
*Fast Grid view List view Offer view Self-activated WAP
Campaign site
The Universal Mobile Marketing Platform by
Universal Mobile Interface

11. + = Secured for future trends!
Your Brand Here!
Nyheter | Sport | Nöje | Väder | Kultur
Your Brand Here! Your Brand Here!
Nyheter | Sport | Nöje | Kultur | Väder | TV-tablå
Nyheter | Sport | Nöje | Väder | Kultur
Your Your Brand Here!
Brand Nyheter | Sport | Nöje | Väder | Kultur
Your Your Brand Here!
Here!
Brand Nyheter | Sport | Nöje | Väder | Kultur
Here!
Your
Your
Brand Your
Here! Brand
Brand
Here! Here!
One look and feel on all mobile systems & platforms
Your Brand Here! Your Brand Here!
Nyheter | Sport | Nöje | Väder | Kultur
Nyheter | Sport | Nöje | Väder | Kultur
Your Brand Here!
Nyheter | Sport | Nöje | Väder | Kultur
Your
Brand
Here! Your
Your
N
Y err |
Y
yh
Brand
ou S
et
Brand
r B port
Here!
ra | Nö
r
p
nd je
Here!
d
H | Vä
er de
e d
e!! r ||
B Yo
H ra ur
ultK
er n
ur
u
e! d
The Universal Mobile Marketing Platform by
Universal Mobile Interface

12. All you need…
…is one Branded App for all mobile platforms!
Mobilize Loyalty: Mobilize Self Activated:
> Closed loop > Fully branded, secure
loyalty platform mobile vouchers
> Affect consumer > No IT integration
behaviour in real time required
Mobilize Cash: Mobilize Gift Giver:
> Send Cash Payouts > Online gifting application
securely via SMS > Link online to physical
> Cheaper than cheques, via mobile
better for customers
> 8,000 outlets in Sweden,
22,000 outlets in UK
The Universal Mobile Marketing Platform by
Universal Mobile Interface

13. The Solution Summary
Mobile Web
Communication
Platform Universal Mobile Interface
Runs on all
mobile platforms:
Basic Phones Media Phones Smart Phones
- Symbian
Mobile - Blackberry
Consumer - Google Android
- Java
Access - iPhone
- Windows Mobile
- Palm
Mobile
Apps
= = Your Branded Apps!
Mobilize
Commerce
Services
= The Universal Mobile Marketing Platform
The Universal Mobile Marketing Platform by
Universal Mobile Interface

14. Close the loop
A 360-degree view of your customers activity with Real-time activation of call-to-action
Go Mobilize
Powered by Squace
Acquiring users via direct ”User Opt-ins”
Build Mobile & Behavioral database
weblinks or sms shortcode Trigger of marketing activities
Send call-to-action in real-time
Collect CRM Data & (Coupons, Self-Activated Vouchers,
Build User Database Contest, Tickets etc)
Smooth, quick and secure digital redemption
The Universal Mobile Marketing Platform by
Universal Mobile Interface

15. What your consumers get with
GB Glace Box
Products | Coupons | Game Box | Points
Let your consumer collect, Welcome to Your
Glace Box!
handle and store coupons
in their mobile phone. GB GLACE
They will never forget thier
News: Magnum Bonanza
Your points: Gold level!
Game box: There is two
coupons, loyalty cards, new games to download!
Coupon: Your Daily Offer
GB GLACE
shopping lists.... Coupon: Buy-One-Get-One-Free
7 311860 111007
Let your consumer send and
This Coupons is valid once
until 03.25 Am.
receive messages in a low or
no cost way (the non-sms-way).
The Mobilize App will build a closer relationship with your consumer.
The Universal Mobile Marketing Platform by
Universal Mobile Interface

16. Examples of features that can be built in:
Tesco Clubcard My Offers
My Offers | Shopping List | Tesco Clubcard My Offers | Shopping List | Tesco Clubcard
Sample coupons
Pls. scroll LEFR or RIGHT for more items!
>
My Tesco Clubcard
My Offers | Shopping List | Tesco Clubcard
> Loyalty cards
> Gateway to the web
> Consumer info
My Clubcard Alerts
You have 4 new offers!
> Shopper list
Product survey
Shopping List My Alerts
My Offers | Shopping List | Tesco Clubcard My Offers | Shopping List | Tesco Clubcard >
Pls. scroll LEFR or RIGHT for more items!
> Branded Benefit Wallet
Pls. scroll DOWN for more alerts!
Examples of
Branded Benefit Wallet
The Universal Mobile Marketing Platform by
Universal Mobile Interface

17. From ”Broadcast” to ”Youcast”
Reach out and get personal in just one click!
GB Glace Box
Products | Coupons | Game Box | Points
Welcome to Your
Get The
Glace Box!
Glace Box in
Your Mobile!
GB GLACE
Go Mobilize
SMS: 72314 Glacebox
short code/SMS
Glace Box in Yor Mobile!
landingpage/article GB GLACE
TV Print
Go Mobililize
SMS: 72456 Glacebox Message: Hi Aage, You
got some new offers
from GB Glace!
Get The Glace Box
Go Mobilize
in Your Mobile!
Go Mobile!
Link to
GB GLACE
landingpage/article
Radio Web
The Universal Mobile Marketing Platform by
Universal Mobile Interface

18. The ConsumerJourney
1 1 A Consumer is added to
the Mobilize scheme
4 2 2 Her profile is added in
the database. She
receives a unique ID,
5 a Mobilize Loyalty App
and relevant offers
in her handset
EPOS 3 To redeem: She shows
her Mobile ID at EPOS
3
DATABASE 4 ID is checked in Mobilize
Database profile. Valid
offers granted.
5 Her profile is updated.
Used offers cancelled.
MEMBER 6 Members data is processed
to improve relevant offers
and service. Allows tailored
non-sms-communication
to Members Mobilize
6 Loyalty App!
The Universal Mobile Marketing Platform by
Universal Mobile Interface

19. A proven case: PG Tips & Mug Pack sales in 35 stores
Number
of unit
sales/day
Sales inc. redemptions
300
Mobile wins… Sales (Non redemptions)
Stock running low
Sales increased by an
250
additional 190%
The redemption rate
200 passed 25%
Total loyalty membership
150 increased by over 3%
…where In Store fails!
100
Mobile Campaign started
50
Campaign duration in days
The Universal Mobile Marketing Platform by
Universal Mobile Interface

20. Timed and targeted offers: Jacksons inventory turnover result
Average Average no
Spend Mobilize Save Customers of items
per basket per basket
Regular Customers
£ 16 12
Av. no items /basket
£ 14 Mobilize Members buy higher
margin items 10
9.78
Basket spend up 198%
£ 12
Items per basket up by 171% £ 14.58
8
£ 10
5.9
£8 6
£ 7.86
£6
3.6 4
£4 £ 4.89
2
£2
£0 0
Jacksons regular customer Jacksons Mobilize customer Jacksons Mobilize customer
Oct 05 - Oct 06 Oct 05 Oct 06
The Universal Mobile Marketing Platform by
Universal Mobile Interface

21. Redemptions: Once consumers trust the mechanic they use it
Redeeming consumers and redemptions grew although the value of the offer was reduced.
Redemptions
& Redeemers
per Campaign Redeemers per campaign (LHS) Discount Value
250 Redemptions (LHS) £ 2,00
Discount Value
£ 1,80
200 £ 1,60
£ 1,40
150 £ 1,20
£ 1,00
100 £ 0,80
£ 0,60
50 £ 0,40
£ 0,20
0 £0
Launch ES1 ES2 ES3 ES4 ES5
(Ongoing) Dec 08 Jan 09 Jan 09 Jan 09 Feb 09
The Universal Mobile Marketing Platform by
Universal Mobile Interface

22. Redemptions: Once consumers use it they want more
Redeeming consumers and redemptions grew although the value of the offer was reduced.
Redemptions
& Redeemers
per Campaign Discount Value
94%
250 £ 2,00
£ 1,80
200 of redeemers £ 1,60
150
LIKE or LOVE £ 1,40
£ 1,20
receiving offers £ 1,00
100
to their phone £ 0,80
£ 0,60
50 £ 0,40
£ 0,20
0 £0
Launch ES1 ES2 ES3 ES4 ES5
(Ongoing) Dec 08 Jan 09 Jan 09 Jan 09 Feb 09
The Universal Mobile Marketing Platform by
Universal Mobile Interface

23. Some companies that have used the platform
The Universal Mobile Marketing Platform by
Universal Mobile Interface

24. Benefits!
For Consumers: For Brand Owners/Retailers:
More savings and ease of use! More revenues, higher profit!
> No cluttered wallet > Free distribution!
> Always with-you solution > Better targeting
> Personalized solution > Greater brand experience
> Location based solution > Higher redemption rates
> React in real time > React in real time
> Free-Non-sms-communication! > Greater consumer retention
The Universal Mobile Marketing Platform by
Universal Mobile Interface

25. Why you should get started now!
> Your customers would love to
> An unprecedented low threshold
towards substantial benefits
> Ready-made platform
> Leveraging existing web solutions
> A highly scalable state-of-the-art modern
platform in full control of Business Support
> Supply efficiencies; Increased Margins,
Increased Inventory Turnover
> Demand drivers; Increased Sales & Profit
The Universal Mobile Marketing Platform by
Universal Mobile Interface

26. Pays off anytime everywhere
The next step in Mobile Commerce!
The Universal Mobile Marketing Platform by
Universal Mobile Interface

27. The next step in Mobile Commerce!
Contact: Aage Reerslev, CEO Stefan Magnusson, Managing Director
aage.reerslev@squace.com sm@mobilize-systems.com
............................................. ..................................................
Squace AB Tel: +44 (0) 20 7559 1433
Mobile: +46 70 698 17 51 Direct: +44 (0) 20 3384 3010
Döbelnsgatan 48 Mobile: +44 (0) 7900 215 705
113 52 Stockholm 72 Hammersmith Road,
SWEDEN London, W14 8TH
.............................................. ..................................................
www.squace.com www.mobilize-systems.com
The Universal Mobile Marketing Platform by
Universal Mobile Interface