Social Media Guide from Burke\'s

1. get
OUT OF THE OVEN
AND INTO SOCIAL MEDIA
An Operator’s Guide to Connecting with Your Customers and Connecting with Burke

2. BLOG
fresh ‘OUT OF THE OVEN’
Get fully cooked conversations
delivered hot and fresh to your
in-box with “Out of the Oven,”
a new Web log (or blog) of
ideas brought to you by Burke CONNECT with
Corporation, makers of fully
cooked meats for pizzerias, BURKE
foodservice and manufacturers.
Go to BurkeCorp.com/OutOfTheOven for regular posts
ICONOLOGY
THE BURKE BLOG ICON
by the Burke team featuring ideas, trends and industry
insights. Subscribe via RSS feed or e-mail.

3. FACEBOOK ICONOLOGY
THE FACEBOOK ICON
CONNECT with
FACEBOOK.COM
BURKE
Facebook is the hottest social From any active Facebook page, enter
media network today. It’s likely “Burke Corporation” in the search box.
people’s favorite way to stay
connected with friends, Check out our upcoming events and photographs,
families and favorite brands. and don't forget to become a fan.

4. TWITTER.COM
A micro-blog where you have
140 characters to share what’s
TWITTER
happening right now or view
others’ “tweets” to discover
new links and resources.
CONNECT with
BURKE
Go to Twitter.com and select “Sign up now” to
create your account. Follow Burke Corporation
at twitter.com/burkecorpmeats, to hear what’s
happening at events like International Pizza Expo®
and find links to new and fun industry info. ICONOLOGY
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5. CONNECT with
BURKE
Go to www.LinkedIn.com and you
can join quickly from the homepage.
Once you’re signed in, enter “Burke
Corporation” in the “Find People”
LINKEDIN.COM box and you’ll get to our page. Or
just go straight to linkedin.com/
Nothing beats LinkedIn for business networking. companies/burke-corporation. From
Exchange ideas, information and opportunities our company page, you can easily
with trusted contacts in your area and industry. find your Burke sales representative.
LINKEDIN ICONOLOGY
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6. CONNECT with
YOUTUBE.COM BURKE
YouTube is a fun, fast, free and easy way Go to YouTube.com/
to post and view videos. So go ahead, burkecorpmeats, or simply
broadcast yourself. The world is watching. enter “Burke Corporation” in
the search box on the home-
page. Check out our latest
videos from events like
International Pizza Expo®
YOUTUBE
and our chefs
at work in our
test kitchens.
ICONOLOGY
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7. FLICKR ICONOLOGY
THE FLICKR ICON
CONNECT with
BURKE
See Burke’s photos at www.Flickr.com/photos/
BurkeCorpMeats. Get a taste of some of our favorite
FLICKR.COM pizzas, complete with recipes, put names to faces with
staff photos, and more.
This simple online photo
management and sharing
application also lets you
add comments and text.

8. your
SOCIAL
CONNECT WITH
CUSTOMERS
Fight the fear. Banish the doubts. Social media is so
MEDIA
fast and easy, even the least computer-savvy among
us can harness its power. It makes your business
accessible and builds relationships with your
Connect with your customers customers. And it’s FREE. No more excuses.
Get started today.
today and see the bottom-line
benefits tomorrow Create a Media Maven If it’s not going to be
you, pick someone in your business who
you truly trust to manage your social media
HOT and your brand. This includes not only
TIP keeping all of your pages up-to-date, but
monitoring your pages and other industry
sites as well.

9. FACEBOOK.COM
CONNECT WITH your
Amass fans through CUSTOMERS
your Web site, e-mails
and in-store signage. Go to www.facebook.com and select
Post daily specials and “Create a page for a celebrity, band or
HOT create unique offers or business.” (It’s on the lower right.)
TIP promotions for your
Anyone who “Becomes a fan” of your
Facebook fans.
page will receive your status updates.

10. TWITTER.COM
CONNECT WITH your
CUSTOMERS HOT
TIP
Once you’ve created your account, Gain followers through your
which takes mere minutes, click Web site, Facebook page and
the “Help” button on the upper in-store signage. Twitter’s
right side of the page, and hit immediacy makes it perfect
“Getting Started” for frequently for last-minute promotions
asked questions. like, “Stop in within the next
hour, mention this tweet and
Or, just start tweeting. It’s easy to get $2 off your pizza.”
figure it out as you go.

11. CONNECT WITH your
HOT CUSTOMERS
TIP
LinkedIn helps you find people
Keep your LinkedIn activity you already know through
strictly business. This isn’t the your e-mail address books,
place for promotions or humor, and suggests contacts through
but it can definitely help you people you’ve linked with.
increase corporate sales and
improve your business image
in your community.
LINKEDIN.COM

12. CONNECT WITH your
CUSTOMERS
You’ll need a free account to upload videos. Just click
“Create Account” in the upper-right part of YouTube’s
homepage. Your account will create a “Channel” for
your restaurant and allow you to show up in searches.
YOUTUBE.COM
Create a specialty menu item, a fun promotion
HOT or a unique challenge, shoot it and post it.
TIP Will millions of people watch some dude try
to eat a 6 lb. pizza by himself? Yes.

13. HOT
TIP
With their written
FLICKR.COM
consent, take pictures CONNECT WITH your
of your best customers CUSTOMERS
enjoying your pizza and
post them on Flickr. Since Flickr is part of Yahoo, you can set up your Flickr account
in mere seconds if you’re already a Yahoo member. If not, it
still just takes minutes. Click “Create Your Account” and it
walks you through, step-by-step. Or, click “Take the Tour” at
the bottom of the homepage.

14. mo re • Manage Your Brand: Social media isn’t any less significant
to your brand image than a billboard. In fact, it’s likely to
be seen by even more customers than your traditional
HOT advertising. Never, ever forget that.
TIPs • Cross-Promote Connections: All of these social media
sites have icons you can add to your restaurant’s Web site.
Encourage your customers to connect with you across
multiple platforms.
• Make Sure You’re Found: Go to Maps.Google.com and click “Put your business
on Google maps.” Every time someone Googles your restaurant name, the first
thing they’ll find will be a map to your restaurant.
• Go Viral: Post your videos on your Web site, your Facebook page and your
YouTube channel. YouTube’s “Share” button lets you post any video link on a
number of sites with one click.
• Keep it Real: Make sure your social media content is relevant, useful and
brief. Your followers won’t hesitate to “unfriend” you if you inundate them
with useless information.