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DEVELOPERS ARE AT THE
HEART OF NOKIA’S
TRANSFORMATION
Purnima Kochikar
Vice President
Forum Nokia and Developer Communities
Forum Nokia Australia today

• 60,000 registrants on FN.com

• 30% increase in FN.com traffic in 2009

• 27 Calling All Innovators submissions from Australia and
  6 from New Zealand

• Pocketlife the Apps on Maps winner from Pocketweb in
  New Zealand

• Many great apps in Ovi Store
Nokia developer offering
 Scale & Momentum               Differentiation
Unrivalled volumes, global    Platform and service
 presence & local market      innovation combines
      understanding             best of mobile &
                               desktop capabilities


 Simple cross platform          Pervasive store
  tools & active open        supports local business
  source communities         & consumption models

    Simplification              Monetisation
Simplification
Cross-platform development framework expands business
opportunities from smartphones over mobile computers to desktops.

             Desktop       Symbian        MeeGo

                               Qt


                         Web runtime
Scale and momentum
Via cross platform tools, Ovi Services and strong ecosystem partners


                           Services




             Application               Platforms
             Ecosystems               Ecosystems
MeeGo (Maemo + Moblin) in a
nutshell
• Open platform for multiple processor architecture
• Simple cross platform (MeeGo, Symbian, Desktop)
  app development using Qt
• First device to be launched in 2010
• Significant volumes of MeeGos expected
MeeGo benefits: scale &
simplicity
For app developers:       For consumers:
• Simplified access to    • More apps!
   more devices           • Better experiences

•   One set of APIs for
    apps on MeeGo-
    based mobile
    computing and
    Symbian devices
Scale: unrivalled global presence
Where will tomorrow’s Silicon Valley be?




  Shazam     Boingo Wireless   Mobiclip     OZmobi         Viitrio
    UK            USA          France       Australia     Malaysia




aquaMobile      Offscreen      Herocraft   Indiagames   Gambit Group
  Spain          Finland        Russia        India      South Africa
News.com.au: widget
             • Up-to-the-minute breaking news to your homescreen.
             • Read the mobile version of one of Australia’s largest news providers




                                                                                         S60 3.2




Developer / CP                 Features & API                             Distribution
  Connected Machines /         TouchUI, Miniview, Advertising N97 mini AU, Ovi Store
9 News Ltd
  ©2008 Nokia
Scale: channels converging to
      Store
      Nokia developers access many channels to market today



                       Ovi Store


                        Pre-Load


                     3rd Party Channels
                     Content Aggregators & Operators




© 2009 Nokia
Differentiation: platform
capabilities enabled by unrivalled access to APIs
Unique biz opportunities
Aussie Rules Live: Australian
       Football League widget
                 • Top iPhone app ported from iPhone to S60 5.0 WRT in 4 weeks.
                 • Follow your favourite teams and get up-to-date scoring and league news.
                 • Miniview on homescreen gives you live scoring and match fixes.




  Developer / CP                     Features & API                        Distribution
  Lookout Mobile
12 ©2008 Nokia                       TouchUI, Miniview                     N97 mini AU, Ovi Store
**View in presentation mode
Differentiation
Leverage Nokia investment in services to create differentiation.
Simply.




                          Differentiation




                             Ovi Maps
                            Productivity
                             Series 40
                               Music
                               Entry
                            Java Games
Differentiation
    Leverage device platform innovation




© 2009 Nokia
Monetisation
Pervasive store expands opportunity through local biz model support


                               100+
                              Devices
                             Supported




                   60                     180+
                Operator                 Countries
               Integration
Monetisation
Publisher as developer
Monetisation: digital marketing
support
Ovi Publish Digital Marketing
  • Provides support for seven languages
     - English, German, Chinese, Spanish, Italian,
       Russian, Brazilian
  • Brand guidelines & support
  • Tips and tricks




                  http://promotions.ovi.com/toolkit/
Thank you!

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Purnima Kochikar

  • 1. DEVELOPERS ARE AT THE HEART OF NOKIA’S TRANSFORMATION Purnima Kochikar Vice President Forum Nokia and Developer Communities
  • 2. Forum Nokia Australia today • 60,000 registrants on FN.com • 30% increase in FN.com traffic in 2009 • 27 Calling All Innovators submissions from Australia and 6 from New Zealand • Pocketlife the Apps on Maps winner from Pocketweb in New Zealand • Many great apps in Ovi Store
  • 3. Nokia developer offering Scale & Momentum Differentiation Unrivalled volumes, global Platform and service presence & local market innovation combines understanding best of mobile & desktop capabilities Simple cross platform Pervasive store tools & active open supports local business source communities & consumption models Simplification Monetisation
  • 4. Simplification Cross-platform development framework expands business opportunities from smartphones over mobile computers to desktops. Desktop Symbian MeeGo Qt Web runtime
  • 5. Scale and momentum Via cross platform tools, Ovi Services and strong ecosystem partners Services Application Platforms Ecosystems Ecosystems
  • 6. MeeGo (Maemo + Moblin) in a nutshell • Open platform for multiple processor architecture • Simple cross platform (MeeGo, Symbian, Desktop) app development using Qt • First device to be launched in 2010 • Significant volumes of MeeGos expected
  • 7. MeeGo benefits: scale & simplicity For app developers: For consumers: • Simplified access to • More apps! more devices • Better experiences • One set of APIs for apps on MeeGo- based mobile computing and Symbian devices
  • 8. Scale: unrivalled global presence Where will tomorrow’s Silicon Valley be? Shazam Boingo Wireless Mobiclip OZmobi Viitrio UK USA France Australia Malaysia aquaMobile Offscreen Herocraft Indiagames Gambit Group Spain Finland Russia India South Africa
  • 9. News.com.au: widget • Up-to-the-minute breaking news to your homescreen. • Read the mobile version of one of Australia’s largest news providers S60 3.2 Developer / CP Features & API Distribution Connected Machines / TouchUI, Miniview, Advertising N97 mini AU, Ovi Store 9 News Ltd ©2008 Nokia
  • 10. Scale: channels converging to Store Nokia developers access many channels to market today Ovi Store Pre-Load 3rd Party Channels Content Aggregators & Operators © 2009 Nokia
  • 11. Differentiation: platform capabilities enabled by unrivalled access to APIs Unique biz opportunities
  • 12. Aussie Rules Live: Australian Football League widget • Top iPhone app ported from iPhone to S60 5.0 WRT in 4 weeks. • Follow your favourite teams and get up-to-date scoring and league news. • Miniview on homescreen gives you live scoring and match fixes. Developer / CP Features & API Distribution Lookout Mobile 12 ©2008 Nokia TouchUI, Miniview N97 mini AU, Ovi Store
  • 13. **View in presentation mode Differentiation Leverage Nokia investment in services to create differentiation. Simply. Differentiation Ovi Maps Productivity Series 40 Music Entry Java Games
  • 14. Differentiation Leverage device platform innovation © 2009 Nokia
  • 15. Monetisation Pervasive store expands opportunity through local biz model support 100+ Devices Supported 60 180+ Operator Countries Integration
  • 17. Monetisation: digital marketing support Ovi Publish Digital Marketing • Provides support for seven languages - English, German, Chinese, Spanish, Italian, Russian, Brazilian • Brand guidelines & support • Tips and tricks http://promotions.ovi.com/toolkit/