The document discusses the development of a "Team Vodafone" widget for Nokia Ovi by TigerSpike. The widget was commissioned by Nokia and Triple Eight to provide exclusive behind the scenes content from the 2010 V8 SuperCars season to entice fans. TigerSpike specializes in mobile technology including mobile apps, widgets, sites, and enterprise solutions. The widget would display race information, statistics, videos, images and tweets directly on users' mobile devices. Considerations in the development included screen layouts for different orientations and collecting data and reports for the client.

1. TigerSpike
“TEAM VODAFONE” WIDGET
DEVELOPMENT JOURNEY
Oliver Palmer
TigerSpike
Head of Innovation

2. Personal Media company
with specialisation in
mobile technology
Technical innovation
User Interface & User
Experience

3. What TigerSpike does
Mobile Device Apps / Mobile
Campaigns Widgets Mobile Sites Enterprise
Strategy &
Innovation
Phoenix Platform

4. 2010
The year of the
mobile application...

5. Samples of what widgets can
offer…
• Widgets offer focused, optimized front-
ends to Web-based information and
services.
• This allows developers to take
advantage of all the handset features,
whilst delivering real time information
• Widgets include the following features:
– Utility and Social Media
– Location Based Services (LBS)
– Augmented Reality
– Data and Reporting

6. Development lifecycle

7. Team Vodafone widget
• Nokia and Triple Eight wanted to create a
“TeamVodafone” Nokia Ovi Widget for
the upcoming 2010 V8 SuperCars
season.
• Triple Eight are able to provide exclusive
behind the scenes content from each
race meeting as well as the basic race
information and statistics
• The Widget will display the best of this
content to entice V8 (and TeamVodafone)
sport enthusiasts to use the widget
throughout the 2010 V8 SuperCars
season

8. Screen layouts
• All screens need to be designed to fit
multiple handset orientations
• Mobile advertising is also affected by
screen rotation

9. Features and functionality
• The Team Vodafone widget
provides V8 fans with behind
the scenes footage of each race
• Widgets deliver optimised user
experiences on the handset,
whilst connecting to the Internet
to provide real time access to
content such as:
– Twitter feed
– Latest videos
– Latest images
– Race results and leader board

10. Other things to consider....
• Data and Reporting are
crucial in delivering to client
requirements

11. Thank you!
Oliver Palmer
Oliver.Palmer@tigerspike.com
Ph: +61 (0) 2 9361 5132