ExtensionEngine Capabilities Overview

Overview 1

Capabilities Presentation
March 2012

© 2012 ExtensionEngine, LLC. All rights reserved.

Contents 2

■ Overview
■ The Team
■ Technology Utility Belt
■ Offerings
■ Clients
■ Case Studies


Overview
ExtensionEngine designs, builds,
launches and maintains outstanding
software. We have more than 100
experts in strategy, design,
development and QA working
together for more than a decade.
We deliver value for clients in ﬁnance,
life sciences and high tech for
startups and Fortune 100 ﬁrms alike.

3


Leadership Team 4

Bob Allard Niksa Radovic
Bob Allard co-founded Niksa Radovic graduated Phi
extensionEngine to Beta Kappa, summa cum
combine his expertise in laude, from Brandeis
facilitating productivity University with degrees in
through leading-edge computer science and
technology with his economics. He is a Watson
dedication to assisting Fellow, as well as a recipient
clients in any way possible. of a Wien International
Scholarship and the Mitchom
Award for Excellence in
Computer Science.

Furqan Nazeeri Stjepan Radovic
Furqan Nazeeri has a BSE in Stjepan Radovic is in charge
aerospace engineering from of the day-to-day
Michigan and a MBA from management of
Harvard. He is the co- extensionEngine software
founder of 2 venture-backed engineering teams. In the
web technology companies past, he has worked with
and has 20 years of high-proﬁle media clients
experience building and such as MTV, Disney and
managing high Sony Pictures.
performance teams


Technology Utility Belt 5


Cost-Effective Global Delivery 6

Strategy Support & Maintenance
Wireframing
Development
Planning Testing
boston croatia

Prototyping
Customer Support
UX/Design

Production


7

ADVERTISING & MARKETING CORPORATE IDENTITY

Our capabilities Advertising and marketing is about selling and raising
the awareness of your brand, product or service while
A brand identity is the foundation of who you are and
what you stand for as a company - your system of
engaging the audience to choose you over another. As beliefs, attributes and characteristics. A logo is the
Offline a full service provider, ExtensionEngine creates and most prominent element of any brand. It extends
executes on many types of multi-channel marketing across both online and offline communications.
programs that include online and offline components ExtensionEngine has created corporate brands and
such as: identities for both small and large corporations.
Some channels include:
๏ Websites and microsites
๏ Corporate website
๏ Social media campaigns
๏ CXO employee and investor presentations
๏ Interactive presentations
๏ Email marketing
๏ Print, transit and online Advertising
๏ Event graphics
๏ Direct Mail/marketing
๏ Speaking engagements
๏ Trade show and event programs
๏ Premium giveaways with new corporate ID

COMMUNICATIONS PRODUCT LAUNCH
Corporate communications are the voice to your
A brand launch begins by creating public awareness
brand offering. Whether we’re developing programs
of your new brand identity. We facilitate each launch
for your employees, investors or marketing, we help
by planning a "rollout" schedule in which various
develop and launch the right communication for the
communications and channels are revealed to the
right purpose. Sample communications include:
marketplace. Sample activities include:
๏ Corporate intranet/extranet ๏ Product demos
๏ Stationary system ๏ Advertising

๏ Interactive sales presentations ๏ Webinars
๏ White Papers
๏ Social media
๏ Offers/Promotions programs
๏ Collateral systems
๏ Microsites
๏ PowerPoint templates ๏ Sales tools
๏ Product collateral


8

INFORMATION ARCHITECTURE WEBSITE DESIGN

Our capabilities Information architecture is about answering the
question, “what does your app/site do and how does
With the big picture thinking understood and the
information architecture defined, we move to the next
it do it?” Our user interface design is focused on step in our iterative process – website design. Great
Interactive creating intuitive, functional and scalable experiences design is what we do but design at ExtensionEngine is
for web, smartphone, tablet and kiosk applications. much more than just pretty pictures—it’s solving real
Much of the interface design revolves around effective business challenges with the appropriate use of
information design and navigation paths that help a workflow, motion, gestures, usability, branding,
user locate relevant information quickly and easily. For typography, color, and style all in the context of the
each application our main focus is on understanding medium and devices. Great design comes from
the problem you’re trying to solve for the user and the iteration – no big secret there but all too often the
tasks and process that must be modeled into collaborative element is left out and it’s critical.
developing a straightforward interaction design. We
work closely with your team to help identify all When you’ve deployed hundreds of outstanding
requirements including the audiences that must be experiences, you come to understand a few things
served, the use cases which must be accomplished and one of those important things is that design
and the data requirements which support the process. without the oversight of technology is a recipe for
disaster. The creativity and uniqueness across our
From that, we develop an overall approach to the experiences are anchored by what's possible—sanity
interaction and user interface. Early in the process, we checking design along the way with technical
find it useful to provide "wireframe" prototypes that expertise to ensure that your incredible experience
identify the data display as well as user interaction can be delivered on time and within your budget.
controls and paths, without the distraction of visual Agencies without a technology background cannot do
design elements. We use wireframing to ensure all use this and the all-too-common result is a dumbed down
cases and tasks are properly incorporated into the experience or, even worse, a design that never gets
interface. In parallel to the wireframe, we explore implemented. Incredible experiences come to life
visual design options that are on brand and on when you bring together design and technology.
strategy and present them for discussion, selection
and refinement. The visual design will incorporate the
data and functionality as previously specified.


9

ARCHITECTURE, DATA & APIs ExtensionEngine has the expertise to help clients

Our capabilities
define and put into place the processes, people and
Every day, organizations are generating, storing and
technology to manage data effectively across its
retrieving incrementally more data. The activities
lifecycle. Leveraging strong alliances with leading
necessary to do this efficiently and cost effectively are
Technology similarly growing in complexity. hardware and software vendors, we provide our
clients with a wide perspective on all aspects of data
architecture at each stage of the data lifecycle. In
At the same time, technology advances are changing
addition, we work with our alliance partners to help
the way we think about a database and its relationship
organizations manage the large expense associated
to the supporting infrastructure. Data architecture
with the growing data storage requirements.
uses processes, systems and technology, and human
performance to optimize the storage, access,
With lots of data also comes open APIs. Businesses
movement and organization of data.
are scrambling to put APIs together as quickly as they
can. In fact, research firm Gartner predicts that 75%
Data architecture considers and balances the
of the Fortune 1000 firms will have a public API by
potentially conflicting requirements of transaction
2014. Such are the perceived benefits of APIs, or
systems (fast response time), business intelligence
application programming interfaces, in an increasingly
(large quantities of data), and reporting (wide
inter-connected world of technology in which
distribution). To effectively manage data architecture
websites and apps want to talk to one another, and
components, enterprise-wide product standards need
computing becomes ever more pervasive.
to be defined. These standards need to be binding to
ExtensionEngine has deep expertise in designing,
the whole enterprise and must not be redundant.
building and managing APIs in many settings.
Enterprise-wide asset management needs to be in
place for the data architecture component to enable
resource sharing and to reduce equipment and
operations costs.

Our data architecture approach includes components
that support the vision to improve data quality,
productivity and operational efficiency as the
organization grows.


10

TESTING & QA ๏ Get to market faster: Complete test cycles in as

Our capabilities
little as 48 hours, greatly improving time-to-
ExtensionEngine offers a range of testing services
market.
designed to help you no matter where you are in the
๏ Lower total cost of testing: With our highly skilled
software development lifecycle. Whether it's a
Technology+ functional test of existing features, usability testing of testing teams and process, we enable companies
to increase their testing capacity while lowering
a beta application or load testing of a mature product,
their total cost of testing.
ExtensionEngine has your real-world testing needs
๏ Complement in-house efforts: ExtensionEngine’s
covered with our large team of professional testers.
services are designed to meet a wide variety of
objectives, and work closely with your in-house
Our core capabilities include:
QA team.
๏ Functional testing
๏ Stress testing MOBILE
๏ Security testing ExtensionEngine has more than 10 years of
๏ Localization testing experience developing in mobile across many
๏ Usability testing platforms and devices. We have built and managed
hundreds of apps using:
At ExtensionEngine, we have focused on making the
testing process as simple as possible. Some of the ๏ iOS (iPhone, iPad, iPod Touch)
largest organizations in the world rely upon us for QA ๏ Android
and testing to: ๏ RIM
๏ Windows Mobile
๏ Maximize your testing coverage: Build an on- ๏ Older technologies including Symbian, BREW,
demand test team and test your application Palm and others.
across location, language, OS, browser, devices
and other criteria.
๏ Increase application quality: Our test team can
connect you with a wide range of skills and
expertise to meet your speciﬁc needs.


11

FLASH, JAVASCRIPT & HTML5

Our capabilities There are several solutions we utilize to help bring
content alive in an impactful way. Flash and Javascript
are valuable interactive tools we utilize
Motion for demonstrating products or services or as a stand
alone application such as a virtual tour. We have
experience delivering a wide spectrum of interactive
media including video, animations, graphics,
photography, and audio voiceovers, all with a high
level of user interactivity and control which results in
high impact experiences.

VIDEO
Video is a powerful channel to help announce,
showcase or inform your brand, product or message.
Whether you need a video to help launch your brand,
a corporate video to tell your story or a product/sales
video to drive sales, we help create memorable
experiences that extend to all channels. Some types
of videos include:

๏ Brand video
๏ Social/viral
๏ Product launch/demo
๏ Podcast
๏ Kiosk/POP displays
๏ Trade show/corporate announcements


12

ExtensionEngine is proud to be working with

Clientele a range of clients locally, nationally and
internationally across multiple industries.

World Class ๏ Frontier Strategy Group
๏ Partners Healthcare
๏ Credo Reference
๏ zmags
๏ Zik Energy Points
๏ myRewards Tree
๏ Equifax
๏ Viridis Strategy Group
๏ Heinemann
๏ Lodging Econometrics


Case Studies 13


Historically, private companies have kept their
executives’ salaries, beneﬁts and bonuses under
wraps. As a result, these same companies have had
almost no data available to help them deal with the
challenges of putting together compensation packages
for their candidates. That changed in 2000 with the
debut of CompStudy, a highly interactive web Web Application
application that analyzes compensation for executives CompStudy Compensation Application
of privately-owned businesses. 14

Fidelity (J. Robert Scott)

Fidelity
(J. Robert Scott)

Project goals
Develop an online, interactive platform for
CompStudy
Migrate legacy data (millions of data points)
Integrate with internal/external systems
Technologies include Javascript, MySQL, PHP
using Drupal CMS and multiple charting libraries

15


Lights. Camera. Desired Action.
Brand, Product & Sustainability Videos
Here’s a few outstanding videos we’ve created for Sika Sarnaﬁl Sustainability Video
clients – from sustainability to product launch teasers. 16

Notable Videos

Notable Videos

Aspentech
Aspentech makes software that helps optimizing
process manufacturing. With the launch of their new
platform - V7, we created a product launch video
used for both the industry as well as their
employees.

Raytheon
Raytheon is one of the most innovative companies
in the world. Every year, their leaders gather to
share innovative ideas and information with each
other. This video is one of many used to help rally
the industry.

Sika Sarnaﬁl
Sika Sarnaﬁl is an international roof manufacturer.
This video was developed to help demonstrate their
dedication to sustainability worldwide.

17


Mobile Application
Building a consumer mobile application platform for a ROAM Wallet
leading mobile payments client. 18

ROAM Data

ROAM

Project goals
Design new iOS and Android application that works
as a virtual wallet:
๏ Payments
๏ Deals and offers
๏ Loyalty program cards
๏ Identiﬁcation
๏ Passwords
ExtensionEngine took the project from a napkin to
consumer launch with an application designed to
support millions of users.

19


First Trade needed to expand its customer base and
connect with young professionals by promoting its new
Virtual Checking product in the Boston and Long Integrated Marketing Program
Island markets. A tall order for an unknown bank with FTUB NO FEES FOR ME Campaign
few branches. 20

First Trade Union Bank

First Trade

Utilizing the NO FEES FOR ME theme, we create
a multi-touchpoint awareness campaign
positioning First Trade as a trusted regional bank
that makes it easy to bank from anywhere,
delivers superior service and won’t soak you at
the ATM.

Channels included:
๏ Billboards
๏ Mass Transit
๏ Print Advertising
๏ Direct Mail/ Email
๏ Radio
๏ Interactive
๏ Social Media
21


ExtensionEngine Headquarters
125 Western Avenue | Boston, MA 02163 | 888.822.2516
extensionengine.com

22

Thank you.

ExtensionEngine Capabilities Overview

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