“We’re moving from this monolithic, ‘one provider does everything’ model to an ecosystem. We’re moving toward a more distributed, open world, and toward more customized services. We believe there will be a large number of mid-sized providers.”

1. Cloud Computing: IT evolution or revolution ?
Answers from an European Community
Francesco Mondora
CTO Sensible Cloud - President EuroCloud Italia

2. What's happening?
SAAS “We’re moving from this monolithic, ‘one provider
does everything’ model to an ecosystem. We’re
moving toward a more distributed, open world,
PAAS and toward more customized services. We
believe there will be a large number of mid-sized
providers.”
Thomas J. Bittman - VP Distinguished Analyst - Gartner Group
IAAS
private public hybrid

3. Where is it happening?

4. Who is leading?
Corporates Models and paradigm
 Small Medium Enterprises
1. Utility Computing
 Individuals with good ideas
2. Revenue Sharing
 New class of vertical services that
3. Pay-as-you-Go or Pay-as-
addresses specific problems (ex.
you-Use
Retail Systems, Content Delivery,
4. Meter your datacenter by
Databases, Service Level
describing chargeback
Management, etc.)
policies
 Solid ground infrastructure (IAAS)
5. Agility
from big providers (ex. Amazon,
Telecom Italia)
 Service oriented applications
Are we back to the Cottage Industry?

5. EuroCloud Italia and Europe
Goals
 To build a pan European network organized in two tiers with a national level and a
European level. Only companies who have an interest in Cloud Computing and
participate in the Cloud ecosystem can be members of the network.
 Build relationships with the European authorities (Commission and Parliament) to help
recognise the Cloud Computing industry as the future of IT in Europe and to promote a
stimulating environment for development and growth of the industry.
 Promote business relationships between members throughout Europe and
internationally with counterparts such as SIIA.
 Promote technological relationships between members throughout Europe and
internationally.
What are we doing?
1. EuroCloud Italia is an influencing voice into the Neelie
Kroes' working group "Industrial policy and uptake by
SMEs"
2. EuroCloud is in 4 more EU working groups
3. EuroCloud Italia is promoting the cloud culture nationally

6. Why Cloud is an evolution?
 EuroCloud members are innovating and driving the evolution
 Cloud Computing is new business on a wide open green field
 Everyone can impact Emerging Practices with sound ideas
 Companies prove their 'cloud-ability' without requiring too
much money upfront
 Cloud will be an ecosystem of services and businesses
The Cloud Ecosystem is already here
and it is ready to run!

7. Questions at the lobby
Thanks!
Francesco Mondora
President of EuroCloud Italia - CTO Sensible Cloud
francesco.mondora@sensiblecloud.com
http://twitter.com/makkina