網路購物新玩法！混搭 Youtube、社群網、互動體驗成趨勢

1. Fashion Tube Briefing
Powered by Google & Vogue
SWAY
Business Assistant Manager agents
Google Confidential and Proprietary 1
0910-46-5859 (02)2789-2000 ext.858

2. Campaign Summary
Event name English Fashion Tube
Campaign Promotion
2011/11/23-2012/1/4 (6 weeks)
Period
Theme
• YouTube Brand Channel
• Online Showcase of Sponsors
• e-Commerce
Format • Social Promotion
• Fashion Show (2011/12/10 Sat 20:00-22:00)
• Online Streaming
• Offline Outdoor Broadcasting
• /
Objectives • Live Streaming ,
• Google , Vogue
2

3. Fashion Tube
1+1>2
YoutTube
Google +
Vogue
Google / YouTube
100%
2011 Q4
3

4. Online Promotion: Brand Channel Mock Up
•
YouTube brand channel
+1
Fashion Show
• The photos are for reference only
• The content is subject to change

5. Online Promotion: Online Fitting Room
• Sponsor pages:
Sponsors have exclusive online space to :
• Demo Products
• Sales: online shopping
• The photos are for reference only
• The content is subject to change
5

6. Online Promotion: Fashion Show Live Streaming
• Fashion Show
•
(Annotation)
EC
,
6

7. Offline Promotion: Fashion Show
• Catwalk (Vogue + model)
• 350-500
•
( , )
• The photos are for reference only
• The content is subject to change
without notice

8. Venue of Fashion Show (Cont’d)
• Studio 18
8
• The photos are for reference only

9. Venue of Fashion Show
• Studio 18
5F of Neo 19
No. 22 Song Shou Rd., Taipei
Studio18 is Taipei's newest multi-
purpose venue space for concerts,
live acts, international DJs,
fashion shows, and urban events.
Stage
9

10. Offline/ Online
Offline
Fashion Show
11/23 11/24 (TBC) 12/10 01/04
Online
Brand Channel
Online Fitting Room
Online Consulting
QR Code Creative
Brand Channel Brand Channel Brand Channel Brand Channel
+1 +1 +1 +1 +1 +1
1( ) 2( ) 3( ) 4( ) 5( ) 6( )
(+1 )
: Fashion Show :
10
Live Streaming
Fashion Show Video Clips (With Annotation)

11. Google
Incentive
Online PR Offline
Program
Social Media Press
Conference Vogue Guest
• Google+ Hang out
• Others: Facebook, (TBC) Invitation of
Plurk Fashion
• Magazine Ads Show
Ads: • eDM
Press Release • Banners
• SEM
• GDN/ Mobile Ads
• YouTube Ads
Media exposure Giveaway
Google
Impressions
11

12. Google AdWords /Google Display Network / YouTube
2011.10.20
: 2011.10.21-2011.11.20
* ,