Powerpoint Luke Farden Drew Fumagalli Jennifer Williams Michael Brooks

1. Jennifer Williams
Drew Fumagalli
Luke Farden
Michael Brooks

2. Define Social Networking

Strategy

Recommended Time Line

Calendar/Seasonal Advertising

Example Advertising

Additional Advertising


3. The use of a website to connect with people

who share personal or professional interests,
place of origin, education at a particular
school
- Facebook, MySpace, LinkedIn, Twitter

4. Implement Facebook into marketing strategy

for Flyer Spirit
Through the use of a company account, you

will attract more customers and increase
sales
Use of branding logo ads will alert potential

customers to sales
Creation of company Facebook group to

provide members with promotional specials

5. Home page advertising should include a small

branded logo of Flyer Spirit as a click-
through to the company webpage.
- Target potential customers by age,
gender, location, and school
After Facebook group has been created, send

current customers an invitation via email in
hopes to increase the membership base.
Promotions can be updated when necessary.


6. Early in 2009, Facebook was growing by over

700,000 users a day.
This growth translates into more 5 million

new users a week world-wide and more than
one million per week in the United States.
This unprecedented growth is now attracting

over 10 percent of the global Internet
population to its site.

8. Your Ad
Here

10. Initial installation for facebook advertising

campaign will take roughly 1-2 weeks
- budgeting plan
- advertisement designs
- initial setup and development
*maintenance to the account should be done
during the time and duration of promotional
sales

11. Daily costs can be specifically set to Flyer

Spirit budget (minimum $1.00)
Scheduling may run continuously or on

specified dates
Pay for impressions (CPM) – suggested bid

0.21-0.27 USD
Pay for clicks (CPC) – suggested bid 0.47-

0.59 USD

12. Promotions based on the various athletic

seasons (fall, winter, spring)
Back to school/move in weekend

Greek Week


13. Parents Weekend

Winter Holidays

Little Sibs Weekend

Graduation

Alumni Weekend


14. December 2009
Basketball
Winter wear
promotions
Holiday
35% off on
Break
gloves
Sale

15. Branded Logo

Flyer Spirit your home for University
of Dayton clothing and apparel for
fans, alumni, and students

16. Twitter

- Could explore creating a Twitter account to
send out weekly promotions to members
MySpace

- Inform future UD students on promotional
sales
LinkedIn

- Use of LinkedIn to strengthen alumni
consumer base