Erin Farrelly Julie Bennett Meghan Burke Eric Dempsey Mary Orlet Kaitlin Smith Sara Stricker

1. Flyer Spirit Facebook
Julie Bennett Mary Orlet
Meghan Burke Kaitlin Smith
Eric Dempsey Sara Stricker
Erin Farrelly

2. Problems with Current Page
 Not enough buzz/awareness about page
 Only 45 fans out of UD’s entire network
 No information about the store on the page
 FS does not update page with new
sales/promotions
 FS is not taking advantage of their
opportunity to communicate with prime
target market

4. Recommendations
 Create new Facebook page to include:
 Pictures
 Information about the store
 Status updates with store activity
 Students, alumni and faculty have the ability
to become “friends” with Flyer Spirit
 Friends of FS will be able to be constantly
updated with any FS news or information

5. FS Facebook Ad Schedule
 Pulsing Strategy
 Increased advertising at certain times
throughout the year
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

6. Steps in Creating a
Facebook Page
 Step One: Sign up!
 Step Two: Fill out your profile
information
 Step Three: Join a network

7. Step One: Sign Up!
 Sign up at www.facebook.com
 Verify information through confirmation
email to complete registration
 Add friends based on your email
contacts
 *this step was skipped because the email
address FlyerSpiritUD@gmail.com has no
contacts

9. Step Two: Create your Profile!
 Fill in high school, college, and
company information
 The following information was filled in
for Flyer Spirit:
 College: University of Dayton
 Company: Flyer Spirit

10. Step Two: Create your Profile!

11. Step Three: Join a Network!
 Network will automatically recommend
friends to you based on school,
location, company, etc
 Flyer Spirit’s networks:
 Dayton, Ohio
 University of Dayton

12. Step Three: Join a Network!

13. Welcome to Facebook!
 Facebook homepage contains a mini
feed with constant updates on friends
 At Facebook you can:
 Search for individuals and groups
 Invite friends into your network
 Update your status
 Create events
 Lots of other Facebook activities!

14. Welcome to Facebook!

15. Welcome to Facebook!

16. Final Facebook Page

17. Final Facebook Page

18. Final Facebook Page

19. Flyer Spirit Facebook
 Flyer Spirit will be able to create events,
inviting Facebook friends to participate
 Can advertise sales and promotions
 Target Market can interact with Flyer
Spirit through their Facebook page
 Flyer Spirit can now promote directly to
their target market in a cost effective
way
 Pulsing Strategy

20. Future Projections for
Facebook
 Use photo album for online catalogue
for purchase
 Link to the Flyer Spirit website
 List job openings
 Birthday Promotions for FB friends
 Interactive blog between customers
through wall posts

21. Questions??