1. Your
Website:
Best Practices & SEO
Presented By
Jamie Jamison Adams
SEO/Inbound Marketing
Flower Shop Network

2. SEO Influencer s
ON – Page Elements Off -Page Elements
● Usability ● Trusted Authority
● Quick Load Time ● Repeat Visitors
● Engaging & Interactive ● Number of Backlinks
● Quality Content ● Links Using Keywords
● Fresh Content ● Social Reputation
● Use of Good Keywords
● Communication with Search
Engines

5. Br anding
Clear & Concise
Including your LOGO

6. W ho Am I?

7. Welcome to Flower s By
Richar d
v

8. I'm Bay Bouquet!!!!!!

9. Social
Sharing & Linking

10. W hen Visitor s Like You, T hey
Shar e

11. Give Visitor s A Way To Share
Socially

12. V isitor s Want To Find You
Socially

13. Make It Easy For Visitor s To Find
You!

14. Ability to
Customize
Products

15. W hat Customization Does For
You
● Stand out from
the rest with
custom products.
● Ability to tailor
products to your v
audience.
● Gives you control
over pricing,
designs, tone.

16. Customize Your
About Us
Including a Shop Photo

17. A Per sonalized About Us
Page

18. A Confusing About Us

19. April Florist's Real
Location

20. Be Recognizable To Your
Visitor s

21. Clear ly-Per sonalized,
Local About Us Pa ge

22. E-Commerce

23. W hat Can I Buy?

24. Can I Really Buy From T his
Site?

25. Easy and Clear Way To
Purchase

26. Ability to Leave
Customer
Reviews

27. W hy Customer Reviews Ar e
Impor tant
● Search Engines Value Customer Reviews
● Customers Value Customer Reviews
● Customers Will Talk About You

28. Reviews On Your Website Ar e
Impor tant
Customers Will Talk About You
● Conversations on your website are easier to control.
● Customers use reviews as a way to judge credibility.
● Reviews create keyword-dense, user-generated content
– search engines like user-generated content.
●
Reviews are golden opportunities – whether good or bad.

29. Lear n To Overcome Bad
Reviews or W ithout You
Customer s Reviews Happen W ith

30. Encourage Customer
Reviews

31. Mapping
For Local Verification

32. Make Finding Your Store Easy

33. W hy Mapping Is Impor tant?
● A map gives users local information
about your shop.
● A map lets the search engines know your
local intent.

34. Complete
Contact
Information
Including Physical Address, Phone #

35. Can I Trust This Company?

36. Nothing Suspicious Here!

37. Mobile
Ready & Friendly

38. W hy is Mobile Impor tant?
Nearly 110 Million Americans Own A Smartphone

39. Mobile Includes Tablets

40. Offline
Promotion

41. W hy Of fline Promotion Is
Cr ucial!!!!
● Never leave your destiny in a third party's hands.
● Offline and online working together creates a
cohesive brand.
● Customers need direction and reminders.
● You are your best salesman.

42. W hat You Need In A Website
● A great user experience
● Something for every stage of the Buying Cycle
● A website provider that is also your marketing partner
● Ability to add fresh content

43. Questions? Here's How To Reach
Me
Jamie Jamison Adams
SEO/ InBound Marketing Manager
Flower Shop Network
jadams@flowershopnetwork.com