2. 2012 briefing by
Trendwatching.com
1. RED CARPET
In 2012, all shapes, sizes and sectors of business, if not entire cities and nations, will roll out the red carpet for
the new emperors; showering Chinese visitors and customers with tailored services, perks, attention and respect.
(Including examples from Hilton, Starwood and Harrods.)
2. DIY HEALTH
Expect to see consumers take advantage of new technologies to discreetly and continuously track, manage and
be alerted to any changes in their personal health. (Including examples from Jawbone, Ford and Lifelens.)
3. DEALER-CHIC
In 2012, consumers will continue to hunt for deals and discounts, but do so with relish if not pride. Deals are
now about more than just saving money: it‟s the thrill, the pursuit, the control, and the perceived smartness,
and the status. (Including examples from American Express, Nokitum and Daitan.)
4. ECO-CYCOLOGY
Brands will increasingly take back all of their products for recycling, and do so responsibly and innovatively.
(Including examples from Dell, Nike and Garnier.)
5. CASH-LESS
Will coins and notes completely disappear in 2012? No. But a cashless future is (finally) upon us, as major
players such as MasterCard and Google work to build a whole new eco-system of payments, rewards and offers
around new mobile technologies. (Including examples from Google, PayPal and Square.)
6. BOTTOM OF THE URBAN PYRAMID
The majority of consumerism is urban, yet in much of the world city life is chaotic, cramped and often none too
pleasant. Nevertheless, the creativity and vibrancy of these aspiring consumers means that the opportunities for
brands which cater to the them are unprecedented. (Including examples from PepsiCo, NCR and Aakash.)
3. 2012 briefing by
Trendwatching.com
7. IDLE SOURCING
Making it downright simple (or effortless) for consumers to contribute will be more popular than ever in 2012.
Unlocked by the spread of ever smarter sensors in mobile phones, people will be able and (more) willing to
broadcast information about where and what they are doing, to help improve products and services. (Including
examples from Street Bump and Waze.)
8. FLAWSOME
Why to consumers, brands that behave more humanly, including exposing their flaws, will be awesome.
9. SCREEN CULTURE
Thanks to the continued explosion of touchscreen smartphones, tablets, and the 'cloud', 2012 will see a screen
culturethat is not only more pervasive, but more personal, more immersive and more interactive than ever.
(Including examples from Sky, 8ta and Huawei.)
10. RECOMMERCE
It‟s never been easier for savvy consumers to resell or trade in past purchases, and unlock the value in their
current possessions. In 2012, „trading in‟ is the new buying. (Including examples from Decathlon, Amazon and
Levi‟s.)
11. EMERGING MATURIALISM
While cultural differences continue to shape consumer desires, middle-class and/or younger consumers in
(almost) every market will embrace brands that push the boundaries. Expect frank, risqué or non-corporate
products, services and campaigns from emerging markets to be on the rise in 2012. (Including examples from
Diesel, Johnson & Johnson and Sanitol.)
12. POINT & KNOW
Consumers are used to being able to find out just about anything that‟s online or text-based, but 2012 will see
instant visual information gratification brought into the real and visual world with objects and even people.
(Including examples from Starbucks, eBay and Amazon.)
4. Health care trends 2012 according to IBM
Major forces are: Pharmaceutical/Life sciences forces:
– Increased cost of healthcare – Genomics and genetic tests
– Growth in population and aging of the population – Molecular testing
– Greater awareness of public safety issues and bioterrorism
– Higher demand for clinical data Medical technology forces:
– Microelectronics
Consumer forces: – Telemetry
– Consumerism – High-resolution diagnostic imaging
– Healthcare literacy – Bionics
– Discretionary healthcare spending – Telemedicine
Healthcare forces: Information technology forces:
– Medical technology and genetic breakthroughs – Internet, Mobile computing, IT outsourcing
– Preventative and disease management – Speech recognition
– Alternative medicine – Data analysis tools
– Skills shortages – Healthcare data standard
5. Health care trends 2012 according to IBM
“Smart cards are likely to improve as storage and security capabilities increase
over time. These cards could be replaced by the implanted microchip that will
contain a person‟s medical record. When combined with wireless technologies, an
individual‟s PHR can be updated with current vital sign data generated from a
wearable sensor-laden vest. Smart cards may remain as an alternative for
consumers who are opposed to or for some reason are allergic to an implantable
chip. These cards are likely to become universal cards that contain government
data (e.g., driver‟s license), financial information, such as credit cards, and
electronic health records.”
6. 5 Ways The Smart City Will Change How We Live In 2012
from IBM’s Smarter Buildings division
1. SMARTER NEIGHBORHOODS
Buildings will be addressed collectively as they relate to the ecosystem or
neighborhood they reside in.
2. X-RAY VISION
Occupants of smarter buildings will get new, unprecedented visibility.
What happens in your building every day? How much water and energy
are you using? Today, most businesses and residents find this out by
looking at last month’s utility bills.
3. BEYOND PARKING
New apps that connect people to the "Internet of things" will proliferate.
Cities can stream real-time updates on when your bus will arrive or when
flu shots will be available for your neighborhood.
4. NOW SERVING AT THE ENERGY CAFÉ
Making energy choices will be as easy as ordering a frappuccino. Just like
customers who order the type of food and beverage they want based on
cost and source (such as “organic” or “conventional”), we’ll be able to do
the same with energy sources.
5. REAL ESTATE MANAGEMENT BECOMES A SCIENCE
A company’s real-estate portfolio will transform the finance/real-estate
team into a smarter buildings team.
http://www.fastcoexist.com/1679062/5-ways-the-smart-city-will-change-how-we-live-in-2012
7. “Energy shortages”
Trend in 2012-2015 according to Belgian federal ‘Planbureau’
8. From Reuters prediction book for 2012
Next digital tidal wave target… 3D objects
DNA reader: “After years of predictions that the „$1,000 genome‟ - a read-out of a
person's complete genetic information for about the cost of a dental crown - was just
around the corner, a U.S. company is announcing Tuesday that it has achieved that
milestone ....”
9. Artificial Intelligence
6 Big Health Tech Ideas That Siri and IBM‟s Watson assist with diagnostics and decision
Will Change Medicine support for both patients and clinicians. Through the cloud,
any device will be able to access powerful medical AI.
In 2012 by Techcrunch
Big Data
We‟re gaining the ability to get more and more data at lower
and lower price points. The primary example is the human
“In the future we might not genome and genomic sequencing.
prescribe drugs all the time, we
might prescribe apps.” 3D Printing
For prosthetics and printing organs.
Social Health Network
The more friends you have, the earlier in the flu season you‟ll
get influenza… predictive…
Individuals will share their whole history through web
services
Genomera is trying allow for low-cost web-based clinical trial
around any question.
Communication With Doctors
New communication platforms similar to a Skype or
FaceTime will help you communicate differently with your
clinician... with questions of accountability
Smartphone metrics
10. Social design and Facebook's next big move
Wired.co.uk Facebook is on a global mission: to redesign every industry, from media
to medicine to money, around the social graph ...
big ideas for 2012
Free-to-play
The sequel to your favourite video game might not cost you a penny.
Ever-increasing numbers of games publishers are shifting to a radically
different business model for their titles...
The open-data economy
For years, proponents of 'government 2.0' have been calling for the
liberation of public data. Gigabytes of information about crime, health,
money and the weather are gathering dust somewhere...
Ubiquitous face recognition
Face recognition is now ubiquitous. In June, Facebook rolled out its “Tag
Suggest” system, which recognises pictures of users’ friends as they are
uploaded...
Corporate long-termism
Masayoshi Son, founder of Japan’s telecoms and media giant SoftBank,
likes thinking ahead...
Genome multi-hacking
For years, scientists have been able to alter their organism of choice -- as
long as it's one or two genes at a time...
The car as app
The newest development in car-industry tech is not alternative power
sources or safety systems. It’s apps...
11. Wireless cars
Wired.co.uk Wi-Fi at 100kph? According to Pim van der Jagt, MD of Ford Motors'
European research centre, car-to-car communication is ready to roll out...
big ideas for 2012 The sensorimotor cipher
The mapping of the alphabet on top of numbers on phone keypads has
become so pervasive that it affects our understanding of numbers
through verbal associations...
The lab on a postage stamp
Doctors could soon carry a life-saving laboratory in their pocket, thanks to
the practice of microfluidics: controlling fluids through intricate patterns
engraved on plates of glass...
3D surfaces
Founded in 1996 by graduates of the MIT Media Lab, where they studied
under founder Nicholas Negroponte, Zebra Imaging is making waves in
laser-printing...
Cloud gaming
In 2010, 76 per cent of tracks downloaded in the UK were obtained
illegally. However, the video-game industry, which is worth around £30bn
globally, is hoping to avoid a similar fate by heading to the cloud...
The new haptics
There’s not much touch in a touchscreen: you swipe or tap the glass or
plastic, but the feel of a button isn’t there. Yet...
Wireless mind control
In Massachusetts Institute of Technology (MIT), a mouse sits in a lab
wearing a hat. But this is no fashion statement; the headpiece is allowing
scientists to steer the rodent's movements...
Crowd restoration
As digital production becomes standard in Hollywood, many classic films
are being left to rot in archives around the world. But Mark Cousins, a
film writer and documentary director, has a plan to save them...
12. Epigenetics
Wired.co.uk Is it nature or nurture that determines who we are? For years, geneticists
would answer the former, but the scientific community is beginning to
big ideas for 2012 agree that an amalgam of environment and behaviour affects how our
genes act...
Olympian biomechanics
Biomechanics trainers are on hand to ensure Olympians will shape up
and be in absolute peak condition for London 2012...
Open-sourced construction
Think you can offer an alternative to IKEA's flat-pack hegemony?
OpenStructures, created by Belgian designer Thomas Lommee, is a
furniture-construction model that enables collaborative design...
Drone hacking
US-based security consultants Mike Tassey and Richard Perkins have
shown that you don't need government talent or military coin to build an
unmanned aerial vehicle (UAV) that can hack into wireless networks...
Robo writers
Narrative Science, a Chicago startup that launched in 2010, generates
narrative content from data: no humans required...
Neurocinema
San Diego-based company MindSign Neuromarketing says that it can
ensure every film delivers its desired effect -- using neuroscience...
Always on sousveillance
The Arab uprisings showed that the use of video as a monitoring tool has
shifted decisively. But now those tools are being democratised, and we
are witnessing the birth of something else: sousveillance. If a protester
filmed an incident of police brutality, it didn't matter if they were
arrested and their phone confiscated: the footage was already live
13. McKinsey & Company, “Mobilizing for a resource revolution”
Over the next quarter century, the rise of three billion more middle-class consumers
will strain natural resources. The race is on to boost resource supplies, overhaul their
management, and change the game with new technologies.”
14. Grid-scale storage. Innovations using flow batteries, liquid-metal
batteries, flywheels, and ultracapacitors could reduce costs of energy
McKinsey & Company
storage on energy technology
Digital-power conversion. High-speed digital switches made of silicon
carbide and gallium nitride have been developed for high-frequency
power management for everything from military jets to high-speed
rail. They use 90 percent less energy, take up only about 1 percent as
much space, and are more reliable and flexible than existing
transformers.
Compressorless air conditioning and electrochromic windows. These
technologies offer the potential to cut home-cooling bills in half.
Clean coal. Innovative processes now under development could help
coal-fired generators to capture more than 90 percent of their carbon
dioxide, at a cost of less than $2,000 per kW.
Biofuels and electrofuels. Innovative start-ups focused on cellulosic
and algae-based biofuels are starting to create high-margin specialty
chemicals and blendstocks, generating cash now and suggesting a
pathway to deliver biofuels at $2 a gallon or less by 2020. …
Other technologies: modular “Gen IV” nuclear reactors; next-
generation fusion technology; small, shrouded wind turbine designs;
solid-oxide fuel cells; and low-cost ground-source heat pumps.
15. Bain & Company, “The Great Eight: Trillion-Dollar Growth Trends to 2020”
16. Bain & Company, “The Great Eight: Trillion-Dollar Growth Trends to 2020”
17. Bain & Company, “The Great Eight: Trillion-Dollar Growth Trends to 2020”
18. Bain & Company, “The Great Eight: Trillion-Dollar Growth Trends to 2020”
19. Sleeker. Expect Samsung, Vizio, Panasonic, Sony, and
more to come out with sleeker, brighter, more awesome
Smarter television screens. A related new technology called 4K is expected
in 2012, to greatly improve image resolutions.
Fast Company Voice Control
Cheaper 3D
“… new sets have built-on OLED TV
cameras with facial recognition,
motion control, and voice control. Game platforms vie for dominance. Nintendo and Xbox
both promise new home-media friendly devices that will
Plus there are a ton of apps and
put them even deeper into the battle for living room
streaming services built right in.” dominance. Expect more improvements with Microsoft
Kinect as a device-control interface for your home TV.
The year of the app. There's huge jump in the number of
web-connected TVs shipping this year, from 60 million
last year up to 80 million this year. And Adobe has come
out swinging, saying it wants to be the dominant
provider of technology in the new world of app-centric
viewing.
The cable-cutting dilemma.
– http://www.boxee.tv/
– http://www.roku.com/
– http://www.syncbak.com/
– My Space TV
20. Low-impact-man, trends in 2012
1. De containerparkmob. Via sociale media spreken tientallen mensen af om op hetzelfde moment
naar een containerpark te gaan met fietsen en bakfietsen. Iedereen wandelt tegelijk het terrein op en
gaat in de containers op zoek naar bruikbare spullen.
2. De parkcirkels. Sommige parkcirkels ontstaan spontaan, anderen worden georganiseerd. In een
parkcircel gaat een groep (van ongeveer 5 tot 15) mensen in een kring zitten en naar elkaar luisteren.
3. De weggeefparty. Weggeefwinkels kennen we al langer, maar bij een weggeefparty besluit een
persoon of gezin om zich te ontdoen van alle ballast.
4. De eetlokaalhoek met eetloklaalautomaat. Een aantal buurtwinkels voorzien in hun winkel een
‘eetlokaalhoek’. Daarin presenteren ze niet enkel producten van lokale boeren, maar kan iedereen
ook zelf spullen te koop aanbieden.
5. Het stakingsliften. Meer en meer mensen liften om zich te verplaatsen. Deze occasionele lifters
noemen zich ‘stakingslifters’ en automobilisten zijn sneller geneigd deze lifters mee te nemen op
zulke dagen. Nogal wat mensen (her)ontdekken daardoor het plezier van het liften, zodat je in de
zomer ook wel eens ‘plezierlifters’ kan tegen komen.
6. Weer-een- parkeerplaats-minder acties. Bewoners van dezelfde straat toveren daarbij een
parkeerplaats om tot moestuin.
7. hapje-over-applicatie (HOA). Smartphone applicatie : wie na de maaltijd nog iets over heeft kan
dit laten weten via deze applicatie. Iedereen die de applicatie heeft en in de buurt is kan dan meteen
zien waar er wat te eten valt. Soms wordt een kleine vergoeding gevraagd, soms wordt hiervoor een
lokale munt gebruikt.
8. De bankzitters. Bankzitters zijn vrijwilligers die minstens 2 uur per week voor een bank gaan zitten.
Ze gaan daarbij het gesprek aan met de klanten en helpen ze inzicht te krijgen in het banksysteem.
9. De kooptroosters. In grote shoppingcentra lopen groepjes “kooptroosters” rondlopen. Ze spreken
de mensen aan van wie ze vermoeden dat ze consumeren om innerlijke leegte in te vullen. Want wat
blijkt, na een goed gesprek en enkele knuffels is de zin om te kopen meestal verdwenen.
10. De kindermarsen. Het meest opvallende fenomeen van 2012 worden ongetwijfeld de
kindermarsen. Daarbij gaan kinderen van 6 tot 15 jaar overal ter wereld voettochten organiseren voor
hun eigen toekomst. Ze nemen het niet langer dat volwassenen de toekomst van het planeet op het
spel zetten.
21. 1. VALUE FOR MONEY
Reuters: Travel Picks: Though the priority is to get away, cutting costs is still on the top of
Top 5 trend forecasts every traveller's mind.
for 2012 2. RISE IN PET TRAVEL
This comes just as countries worldwide rewrite travel
requirements to lessen the burden and fees for passengers flying
with animals. Some airlines have seen an uptick already, with
Virgin reporting a 1500 percent increase in the number of dogs
vacationing with their owners since 2003.
3. ATHLETIC "VOLUNTOURISM"
Born out of the popular participation in famous world races such
as the New York or London marathons, this trend is growing and
spreading into other areas of sport including cycling, hiking,
walking and even wheel chair racing for many worthy causes. The
calorie-burning, well-intentioned trips have the doubly beneficial
effect of raising money while getting fit.
4. REALITY TV DESTINATIONS
Whether it's the cuisine or the fist pumps, reality shows are
inspiring TV junkies to consider vacation spots that they may not
have considered.
5. THE NEW UPGRADE
Comfort, perks and new ways to upgrade define the face of flying
for 2012. As airlines slice and dice their cabins, there will be
inventive ways for passengers to find mini upgrades - think more
leg room, more luggage room and more comfort.
23. Mashable : Augmented Reality
5 tech trends to watch in 2012
The Micro-Payment Economy
The Rise of the UltraBook
Social/Digital Exhaustion
Mobile Chip Wars
24. Miscellaneous foodie trendlists abound on the interwebs
1. Home cooking for the family table
2. Hyper-local home cooking
3. Shopping the farmers market
4. Gluten-free restaurant fare
5. Macarons
6. Death of the kids‟ menu
7. Gourmet doughnuts
8. Communal restaurant tables
9. Retro fare
10. Food prices will keep rising
11. Frugality is the new normal
12. Healthy eating is here to stay
13. Baby boomers control the cash
14. There is an app for all things food
15. Locally sourced everything
16. …
25. To China
"The best of Intel computing is now coming to
smartphones. It is coming first to China, the
largest market for smartphones in the world.“
(Intel)
“The biggest transformations will happen at the intersections of the virtual and the physical world.” (Intel)
26. World Economic Forum 50 Global Risks 2012
1. Major systemic financial failure 26. Unprecedented geophysical destruction
2. Water supply crises 27. Chronic labour market imbalances
3. Food shortage crises 28. Mismanagement of population aging
4. Chronic fiscal imbalances 29. Unmanaged migration
5. Extreme volatility in energy and agriculture prices 30. Prolonged infrastructure neglect
6. Diffusion of weapons of mass destruction 31. Mismanaged urbanization
7. Severe income disparity 32. Rising rates of chronic disease
8. Global governance failure 33. Mineral resource supply vulnerability
9. Critical systems failure 34. Entrenched organized crime
10. Terrorism 35. Massive incident of data fraud or theft
11. Recurring liquidity crises 36. Massive digital misinformation
12. Rising greenhouse gas emissions 37. Hard landing of an emerging economy
13. Failure of climate change adaptation 38. Backlash against globalization
14. Unsustainable population growth 39. Unintended consequences of new life science technologies
15. Failure of diplomatic conflict resolution 40. Species overexploitation
16. Rising religious fanaticism 41. Unintended consequences of climate change mitigation
17. Vulnerability to pandemics 42. Widespread illicit trade
18. Irremediable pollution 43. Unilateral resource nationalization
19. Antibiotic-resistant bacteria 44. Vulnerability to geomagnetic storms
20. Land and waterway use mismanagement 45. Ineffective drug policies
21. Persistent extreme weather 46. Unintended consequences of nanotechnology
22. Unmanageable inflation or deflation 47. Militarization of space
23. Cyber attacks 48. Unforeseen negative consequences of regulations
24. Critical fragile states 49. Failure of intellectual property regime
25. Pervasive entrenched corruption 50. Proliferation of orbital debris
27. People will
oppose...
Biometric databases
Fracking
Superbowl ads for dog racing
European Central Bank
European Commission
Traffic jams
Unfreedom
High energy prices
Cookies
...
... in 2012
28. “Systemic denial of freedom of accessing
information, will lead to a revolution”
Tom Glocer, Thomson Reuters CEO
29. U.S. money managers not giving up on equities
Reuters Investment •
• High correlation poised to end, new era to begin
Outlook 2012 – • Hedge fund managers lament the end of the golden era
Summit headlines • Unsettled markets to dominate 2012 investment climate
• StanLife Investments sees euro surviving, but plans for risks
• Mirae Asset says China to avoid hard landing, bets on consumers
• ECB to do what's needed to help Europe: Saccomanni
• Famed short-seller James Chanos says he's disappointed no one
has gone to jail over the financial crisis.
• Money managers say inequality risks social contract
• BNY's Grohowski sees below-average S&P 500 gains
• Goldman's O'Neill says Italy debt attractive
• Hedge fund manager Jen says EM assets to suffer in 2012
• Blackstone Asia head eyes growth in China, Southeast Asia
• Schroders CIO avoiding European equities, likes gold, cash
• HSBC tips Asian high yield bonds for 2012
• Investor see huge cost to settle mortgage mess
• U.S. will avoid euro zone contagion: top investors
• Investors prepare for more volatility in 2012
• Fisher turns bullish on stocks
• HSBC Wealth sees double-digit 2012 equity returns
• Pioneer sees euro surviving; equity rebound in 2012
• Investors map out fraught 2012 with nowhere to hide
• Deutsche Private Wealth sees double digit equity gains in 2012
30. Sports marketing in 2012
http://www.slideshare.net/tomjanca/game-set-fans-10-sports-marketing-trends-for-2012
1. Gamification
2. Social TV
3. Augmented reality
4. Social broadcasting
5. Focus on female fans
6. Twitter, quality of influence
7. Hi-tech stadiums
8. Superfans
9. Open source / open data
10. Apps
31. “Babyboomers show increasing „ski‟-behaviour:
spending-their-kids-inheritance”
“Babybusters shouldn‟t expect a big inheritance”
Herman Konings, nXt
32. Champagne trends for 2012 Wine trends 2012
1. Asia and Russia to be the next big markets 1. Sustainability will drive packaging
2. Prices will have to increase innovation
3. Cellar masters will lay down more library 2. English sparkling wine reaches a
stock tipping point
4. Champagne will continue to “go green” but 3. Rosé forges ahead
along sustainable rather than organic or 4. The Far East moves in on Burgundy
biodynamic lines 5. The Old World wins back ground
5. Pinot Meunier will receive greater attention
6. Lower dosage levels & blanc de blancs/noirs
will gain greater prominence
7. Rosé will continue to grow but more
1. Women buy the wine, while men are
gradually
cooking
8. Prestige cuvées will return with a vengeance
2. Rosé and white gain on red
9. Houses will seek to emphasise specific sites
and vineyards 3. Power out, elegance in
10. Grower Champagnes will emerge more in 4. Bio, organic, natural are bigtime.
the on-trade 5. Fairtrade wine pollutes
33. World Economic Situation and Prospects 2012 (DESA, United Nations)
Global economic growth started to decelerate on a broad front in mid-2011 and this slow growth is
expected to continue into 2012 and 2013. The United Nations estimates growth of world gross
product (WGP) at 2.8 per cent in 2011, and its baseline forecast projects growth of 2.6 per cent for
2012 and 3.2 per cent for 2013, which remains below the pre-crisis pace of global growth.
The coordinated policy resolve during the early stage of the crisis which helped stabilize financial
markets and jump-start a recovery is fading. Most developed country governments have
indiscriminately switched from fiscal stimulus to premature austerity measures. This has further
weakened global aggregate demand—already nurtured by persistent high unemployment.
Additionally, the failure of policymakers, especially those in Europe and the United States, to address
institutional and regulatory deficiencies to prevent sovereign debt distress and financial sector
fragility from escalating adds to existing risks for the global economy and is also exacerbating
volatility in international financial and commodity markets and slowing growth in developing
countries. All of these weaknesses are present and reinforce each other, but a further worsening of
one of them could set off a vicious circle leading to severe financial turmoil and a renewed global
recession for 2012-2013.
Against this background, several policy directions which could avoid a double-dip recession are
discussed, including the optimal design of fiscal policies to stimulate more direct job creation and
investment in infrastructure, energy efficiency and sustainable energy supply, and food security;
stronger financial safety nets; better coordination between fiscal and monetary policies; as well as the
provision of sufficient support to developing countries in addressing the fallout from the crisis and
the coordination of policy measures at the international level.
34. Guardian: 2012 predictions from sustainability experts
− “Resilience. Adaptive capacity.”
− “Shared value and sustainable innovation.”
− “Governance of sustainability.”
− “A shift towards longer-term thinking across a range of financial institutions.”
− “Strategic government and long term investors.”
− “An evolved and enlightened form of capitalism that is more collaborative,
creative and works primarily for people and planet not simply profit.”
− “Green really is becoming normal and 2012 will see more of the same.”
− “Peer-to-peer collaborative consumption”
− “a cultural revolution happening in which people are abandoning the old, debt
fuelled passive consumption”
− “to rebuild a more human, local financial system”
− “people are making or restoring their own stuff”
− “from Capitalism 2.0 to philanthrocapitalism” (Richard Branson)
35. UBS Global Outlook 2012
Debt will also dominate 2012.
Powerless monetary stimulus.
European sovereign debt crisis unresolved.
Recession.
China will play a pivotal role.
In the euro crisis, breaking taboos is no longer taboo. Snap elections as an outlet.
Social unrest unnerves financial markets.
Growth slump promises turbulence.
36. GNSS on smarthphones (from
Kurzweilai.net)
– next-generation location based services
and apps and a race between GNSS
providers, chipset makers, handset
manufacturers, system integrators,
app developers and carriers to deliver
better position accuracy and reliability,
led by Apple, Microsoft/Nokia, and
Science fiction’s predictions for Google/Samsung/others.
– Messaging a nearby unknown person
the year 2012, from io9.com by just pointing your phone.
– Geo-located augmented-reality
– Terrorists will attack the burgeoning overlays.
transhumanist movement.
– Accurate positioning of moving targets
– Aliens will start to colonize the Earth. in real time.
– The world will end. (Yes, this is the big one, – Precisely targeted location-based ads.
the most common fictional outcome for the – High-precision positioning signals can
coming year. Maybe it will end in a also drive a drone to hit a moving
blockbuster-worthy series of disasters vehicle.
straight out of Roland Emmerich’s 2012 or
The Asylum’s 2012 trilogy. But maybe, just
maybe, the end of our world will look more
like Grant Morrison’s The Invisibles, where
humanity moves on to the next phase of our
existence. Then the world would end not with
a bang, but with a transcendence.)
37. The European Commission: 2012 Annual Growth Survey
– Pursuing differentiated growth-friendly fiscal consolidation: implementing sound budgetary policies, tailored
according to Member States’ current fiscal positions; maintaining as far as possible investment in growth-
enhancing areas; and making tax policies more growth-friendly
– Restoring normal lending to the economy: facilitating banks’ access to term funding and strengthening their
capital positions; limiting the impact of banking sector reform on the flow of credit to the real economy;
taking further measures to support SMEs’ access to finance; and developing a new European venture capital
regime
– Promoting growth and competitiveness for today and tomorrow: building the EU digital economy,
completing the internal market in services and tapping the growth potential of external trade; making the
best use of the EU budget to underpin growth-boosting investment; and fast-tracking the pending and future
proposals at EU level listed in an Annex to the AGS
– Tackling unemployment and the social consequences of the crisis: promoting business creation and self
employment; enhancing labour mobility; strengthening initiatives that combine work experience and
education; reducing labour taxation and disincentives to job creation; reinforcing coverage and effectiveness
of active labour market policies and improving social protection systems to protect the most vulnerable
– Modernising public administration: improving national business environments by minimising administrative
burdens; ensuring that exchanges between administrations and businesses/citizens can be done digitally; and
implementing the commitment to cut start-up time for new businesses to three days
38. “Winning the Race With Ever-Smarter Machines”
“Rapid advances in information technology are yielding applications
that can do anything from answering game show questions to driving
cars. But to gain true leverage from these ever-improving technologies,
companies need new processes and business models.”
(MIT Sloan Management Review, December 2011)
39. Harvard Business Review
Six Social Media Trends for 2012 Five Things You Should Stop Doing in 2012
1. Convergence Emergence. ("trans-media" experiences are 1. Responding Like a Trained Monkey.
likely to define "social" in the year to come.) 2. Mindless Traditions.
2. The Cult of Influence. (tools and techniques professionals 3. Reading Annoying Things.
use to "score" digital influence and actually harness, scale 4. Work That's Not Worth It.
and measure the results of it.) 5. Making Things More Complicated Than They Should Be.
3. Gamification Nation. (look for it in areas from HR, to
government, healthcare and even business management.) Five Resolutions for Aspiring Leaders
4. Social Sharing. (Social sharing is more closely aligned 1. Find a trustworthy mentor
with e-commerce or web transactions.) 2. Form a leadership development group
3. Volunteer in a civic or service organization
5. Social Television.
4. Work in or travel to one new country
6. The Micro Economy. 5. Ask more questions than you answer
40. JWT Intelligence: 10 trends for 2012
1. Navigating the new normal
2. Live a little
3. Generation go
4. The rise of shared value Misc. Trends found on slideshare
1. Mobile Commerce
5. Food as the new eco-issue 2. Mobile Payments
3. Mobile + TV
4. Connected TV
6. Marriage optional 5. Mobile in China, India & Africa
6. Mobile's Threat to Other Services
7. Ecosystems & Walled Gardens
8. Real Time Bidding & Automation
7. Reengineering randomness 9. Education Enabled
10. Hijacks & Guerrilla Marketing
11. 'eBay' for Services
8. Screened interactions 12. Simplicity
9. Celebrating aging
10. Objectifying objects
48. Stratfor annual forecast 2012
“2012 is the year in which it will become clear that the Post-Cold War world has
come to an end, being replaced by changed players and changed dynamics. Our
forecast for 2012 is framed by the idea that we are in the midst of what we might
call a generational shift in the way the world works. ”
On Europe
“The European Union and eurozone will survive 2012, and Europe's financial crisis
will stabilize, at least temporarily. However, Stratfor expects Europe to continue its
long, painful slide into deepening recession. Germany, seeing an opportunity in the
ongoing financial crisis, is using its superior financial and economic position to
attempt to alter the eurozone's structure to its advantage. As the ratification process
proceeds, European hostility toward Germany and Brussels will increase.At the
national level, the deepening recession will translate into general anger toward the
government's announced austerity measures. The relative dearth of elections will
deny that anger its normal release valve of centrist opposition parties, emboldening
nationalist and extremist movements and leading to social unrest.Political and
financial turbulence will persist within this framework as Germany negotiates the
new treaty with other eurozone countries. Though the core of these negotiations is a
highly contentious abdication of national fiscal sovereignty, Europe is highly likely
to adopt the new treaty since a perceived failure would dramatically accelerate the
collapse of EU political structures and implementation will not happen in 2012.”
49. About “Las Vegas Consumer Electronics Show” via The Guardian
1. Apple is the sun around which many exhibitors revolve
2. Microsoft is no longer the centre of the consumer electronics world
3. 3D TV is being pushed – but it's still not compelling
4. If you're buying a laptop this year, you might consider an "ultrabook“
5. 3D printing could arrive in the living room in the next few years
6. Apple is king, except when it comes to TVs
7. 'Smart' is also being shoehorned into your washing machine and dryer
8. Nobody knows who should do the keynote speech...
9. Most tablets are going nowhere, but look out for smart TV
10. Just about everyone who's anyone has an app
