We (Marion van Putten & Karlijn de Wit) believe in the power of social media en the power of sharing knowledge, we organized a workshop for TU Delft Facebook managers. For an overview of the TU Delft fanpages, go to: https://www.facebook.com/TUDelft/app_499274146756653

1. Workshop for facebook page owners
Marion van Putten & Karlijn de Wit
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15. Your facebook pages
• Have you set a goal?
• Have you set your target audience?
• Do you have a content strategy?
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16. How to attract fans to your Page
• Via your website
• Email sign
• Contests
• Mind the rules
• Keep the price relevant
• Good and relevant content!
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18. Pay attention to your Page
• Cover photo
• Inspire
• Mind the rules
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19. Pay attention to your Page
• Cover photo
• Inspire
• Mind the rules
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20. Pay attention to your Page
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21. Pay attention to your Page
• Make sure your contact info is right
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22. Nice, but…
• “Less than one percent of your fans ever go back to your
facebook page”
• “85% of all page interaction is in your fans own newsfeed”
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23. It’s all about interaction!
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24. How to get into that newsfeed?
• It’s not about the number of fans
• It’s the interaction that counts!
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25. How to get into that newsfeed?
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26. Edgerank
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27. Edgerank
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28. Edgerank
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29. Edgerank
• Facebook is not twitter
• Facebook is no RSS feed
• Consequece Edgerank: Make sure you post your content at
the right time and make sure it generates interaction. Else
less and less fans will see your satus updates.
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30. Content is King
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31. Tips & Tricks
• Post outside office hours
• Scheduling tool
• Keep it short (interaction decreases after 240 characters)
• Tone of voice
• Daily (but not too pushy)
• Photo’s, photo’s, photo’s
• Video’s
• Ask (relevant) questions
• Fill in the blanks
• Celebrate!
• Language?
• Workflow?
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32. What works for TU Delft Library
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33. What works for TU Delft Library
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35. What works for TU Delft
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37. How can we all work together?
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38. Social media cafe
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