1. INTERNSHIP REPORT
Monfort Florian
First year Internship
June/July 2012

2. SUMMARY
This internship report will go briefly through the whole Internship and will include
Business/Company -oriented presentation, plus a more personal overview of the
objectives/tasks that were achieved during that period of time.
• Summary : Page 2
• Intership Objective ­ Overview : Page 3
• Why Red Hat : Page 4
• Overview of Red Hat : Page 5
• The Open Source way : Page 6
• The Red Hat model : Page 8
• The Community products : Page 10
• Red Hat offer : Page 11
• The Red Hat's ecosystem : Page 12
• A lot of ISVs trust Red Hat : Page 13
• What is done and what is to come : Page 14
• Conclusion : Page 15
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3. INTERNSHIP OBJECTIVES
Context :
An agreement was passed between Red Hat and myself regarding the internship and
the apprenticeship that follows:
The two months internship served as a test to make sure that the investment put in
the apprenticeship (salary + school fee) is actually worthwhile.
Tasks and achievements :
Globally the main challenge for me was to get a deeper understanding of :
• The organization, how is the structure built and managed;
• The internal processes I must go through when working at Red Hat;
• The product lines that make the entire Red Hat offer;
• The Business model that surrounds the offer, and how it helps selling.
All of this means a lot of associated tasks, including the main followings:
• Follow-up of the Market Development Fund;
• Organization of upcoming events;
• Social Media Strategy, both locally (LinkedIn) and globally (Google+);
• Other Marketing actions, including translation of Marketing materials.
This first report will focus on Red Hat and the description of the company.
The Business Model which is very complex will be analyzed and described through
the apprenticeship reports that will follow in the future.
The purpose of this apprenticeship then is more about being watchful : make sure
each part of the company's organization is at least viewed once and that it will be
possible for me in the future to invest myself into projects without boundaries.
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4. WHY RED HAT
The objective at first when looking for an internship was to find a company in the Open
Source field.
There are two main actors :
- Canonical : developing Ubuntu :
From their website : Ubuntu powers millions of desktops, laptops,
netbooks and servers worldwide. Secure, intuitive and lightning-fast
to load, you can use and share the Ubuntu operating system with
anyone you like. It is, and always will be, absolutely free.
- Red Hat : developing enterprise-oriented software :
From their website : Red Hat®, the world's
leading open source and Linux® provider, is
headquartered in Raleigh, NC, with satellite offices
worldwide. Red Hat is leading Linux and open
source solutions into the mainstream by
Nearest office :
Location was the key
Canonical :
When choosing between those two companies, it is not relevant to
decide which of those two companies would be the "best" one. 5th Floor, Blue Fin
Canonical simply targets end-users, via a strategy that focuses on
Building
tablets, mobile phones, laptops etc.
110 Southwark
Red Hat is more enterprise-oriented, Business-to-Business and
Street
only sells software that targets Datacenters, servers etc.
London SE1 0SU
United Kingdom
Those two actors have quite different approaches and cannot be Red Hat :
compared. Each of them has its own characteristics and so other
parameters must be taken into account in order to make the right
choice.
1 rue du Général
Leclerc
And that is where office location comes...
Immeuble Le Linéa
92800 Puteaux
France
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5. OVERVIEW OF RED HAT
About Red Hat, Inc.
Red Hat, the world's leading provider of open source solutions and an
S&P 500 company, is headquartered in Raleigh, North Carolina,
USA, with more than 70 offices spanning the globe. Red Hat
provides high-quality, affordable technology with its operating
system platform, Red Hat Enterprise Linux, together with
cloud, virtualization, management, storage and service-
oriented architecture (SOA) solutions, including Red Hat
Enterprise Virtualization and JBoss Enterprise
Middleware. Red Hat also offers support, training
and consulting services to its customers
worldwide. Learn more: www.redhat.com.
Red Hat is a
Some important numbers/information :
constantly growing
company, the only
one in the current • Founded in 1993
economic
environment to • Headquarters in Raleigh, NC, USA
announce more • Almost 5.000 emlpoyees this year, across 33 countries
• Investments and cash : $1,2 Billion
than a 1.000 of
additional hire this
year. • Stockmarket since 1999 (NYSE: RHT)
• Listed in S&P 500 since July 2009
Low costs, and
freedom philosophy • Reached the first billion dollars of revenue (FY12)
makes Red Hat the • No debt
• Red Hat France : ~60 employees
best suited
company to answer
customer's needs.
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6. THE OPEN SOURCE WAY
Open Source is a concept defended by Gurus such as Richard Stallman, invented
with Linux. A program considered as "Open Sourced" is a program that is published
under the General Public License (GPL) or with a similar license such as Apache or
BSD.
Those licenses mostly defend the three following rights :
• The right to access the source code;
• The right to modify it;
• The right to re-distribute it.
In practice that brings a lot of advantages :
Eliminate Open Source let's you do what you want, the way
Confinement you want it
Open Source lets people improve software without
Improved Security boundaries, therefore making updates deployment
faster and more reliable
People have access to any information they want,
Accessibility making any platform trustworthy
Lower Costs Hardware, system administration, transaction
management, license management...
A solution ecosystem All the software vendors and manufacturers are
now focused on Open Source solutions
The most inovative developments are now
Technology conducted through the Open Source model
The values that Open Source now represent in the
Performance, IT field. Red Hat also wants to defend it / spread it
Maturity, Choice into companies.
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7. WHAT'S IN FOR ENTERPRISES
AND ADMINISTRATIONS
Open Source has been considered for a long time as a "technological joke" : the
simple fact that the product is available to everyone, being completely in opposition
to the proprietary model, made the solutions not credited on a business perspective.
Today things have changed and companies start understanding what Open Source
represents for them :
Open Source defends interoperability which relies
Standards on Open standards that can be used anywhere
Customers can code for themselves and for their
Value own needs
Innovation This model allows the fastest development cycles
ever seen
This model allows faster patch appearance and code
Quality improvement, for better quality software
Choice Complete independance towards software vendors
Flexibility to modify your own code in any case, such
Agility as adaptation to news needs etc.
Update cycles are generally accelerated and made
Security much simpler compared with proprietary systems
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8. THE RED HAT
TECHNOLOGICAL MODEL
In the Open Source field software development does not follow the classic schema.
In deed a lot of the development is done first on a community side : the community
launches a project by itself, and if that project becomes interesting on an enterprise
standpoint, then Red Hat starts thinking about a potential investment.
When dealing with Free Software, it is very important to understand this : the
community has the ideas first, do what it wants with the project, and only then a
viable economic model can be built around it.
That is why Red Hat products come from the community first, and why we can find
those products freely on the internet.
What Red Hat does is modifying it to answer companie's needs and adding
commercial subscription around it, to make sure a client can be safe using the
solutions.
STEP 1
Thousands of projects pop­up in the community.
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9. STEP 3
Red Hat modifies the code, establishes a subscription model for companies to adhere to.
And there we have it.
STEP 2
Some projects are more popular than others.
Red Hat feels the code can be useful to companies.
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10. EXAMPLES OF COMMUNITY
PROJECTS THAT RED HAT
SPONSORS / CONTRIBUTES TO
Red Hat is one of the major contributors to Open-Source projects in general.
Red Hat is actually one of the top contributors to the Linux Kernel, among other
projects such as LibreOffice. Red Hat is also the official sponsor of Fedora, one of
the most popular Open Source Linux distribution.
Source : LVM.com
Fedora is a Linux-based operating system, a suite of software that
makes your computer run. You can use the Fedora operating
system to replace or to run alongside of other operating
LibreOffice is the systems such as Microsoft Windows™ or Mac OS X™. The
power-packed free, libre Fedora operating system is 100% free of cost for you
and open source personal to enjoy and share.
productivity suite for Windows,
Macintosh and GNU/Linux, that Source : fedoraproject.org
gives you six feature-rich applications
for all your document production and data
processing needs: Writer, Calc, Impress, Draw,
Math and Base. Support and documentation is
free from our large, dedicated community of users,
contributors and developers.
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11. THE RED HAT OFFER
PLATFORM MIDDLEWARE
Red Hat Enterprise Linux Server JBoss Enterprise Application Platform
Red Hat Enterprise Linux Server for SAP JBoss Enterprise Web Platform
Red Hat Enterprise Linux for HPC MasterNode JBoss Enterprise Web Server
Red Hat Enterprise Linux for HPC Compute Node JBoss Enterprise SOA Platform
Red Hat Enterprise Linux Workstation JBoss Enterprise BRMS
Red Hat Enterprise Linux Desktop JBoss Enterprise Portal Platform
Red Hat Enterprise MRG-R JBoss Enterprise Data Services Platform
JBoss Enterprise Data Grid
Red Hat Enterprise MRG-M
MANAGEMENT / CLOUD JBoss Enterprise Developer Studio
Red Hat Enterprise Virtualization for Servers
STORAGE
Red Hat Enterprise Virtualization for Desktops
Red Hat Storage Software Appliance
Red Hat Network Satellite
Red Hat Virtual Storage Appliance
JBoss Operations Network
Red Hat Directory Server
SERVICES
Red Hat Enterprise MRG-G
Red Hat Enterprise Identity (IPA) Red Hat Consulting
Red Hat CloudForms Red Hat Support Services
Red Hat OpenShift Red Hat Training and Certification
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12. A LOT OF INDEPENDANT
SOFTWARE VENDORS TRUST
RED HAT
Software vendors are also important in Red Hat's strategy.
They help implement Red Hat solutions in their own bundles, and are able to
encourage awareness of Red Hat and Open Source solutions across various
companies.
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13. A LARGE ECOSYSTEM OF
HARDWARE VENDORS
Red Hat has been building a very large ecosystem of hardware vendors since years
in order to build a strong realtionship that helps shipping Red Hat software
everywhere.
See here examples of who we're working with.
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14. WHAT IS DONE AND WHAT IS
TO COME
Here we will summarize what has been done during the internship and
what is to come for the apprenticeship.
Here are the tasks that have been worked on globally :
• Website checking for errors and updates;
• Event planning (most of them will occure in October);
• Follow-up of the Market Development Fund;
• Follow-up of translations for marketing materials;
• Elaboration of the social media strategy for :
· LinkedIn (France scale);
· Google+ (Global Scale)
• Contacts building with partners (Mostly HP & DELL).
During the apprenticeship, some objectives will come that will help further understand Red
Hat's model, and make me of course much more effective in daily marketing work.
Here are some of the few objectives of the apprenticeship :
• Try to get closer to the partners : purpose being to make sure that we can count on them if
needed;
• Help more deeply in France marketing organization of processes;
• Manage the following tasks and get autonomous :
· Translations handling;
· Event planning/organization;
· Sales objection handling;
• Be able to follow on my own the use of Market Development Fund.
This list, despite being somewhat "brief" represents most of the daily work.
Other tasks might show-up.
14 This must be achieved in a two years laps-time

15. CONCLUSION
At then end of this short internship I am at least able to say that I surely DO NOT
regret my choice.
Before getting there I already knew from the Community that this would be a
great experience : the only question was "how could it be".
Being at Red Hat is what I wanted since many years. Like I said, the choice was entirely
between Canonical and Red Hat because of the projects they both sponsor/develop : Fedora
and Ubuntu.
That has its importance because each of those companies still have the vision that came from
the community, and that affects each part of the company : from the management methods to
the business model.
Relationships between each member of Red Hat's staff is different, the way people interact is
different, the way we make business is different, the way we maintain our relationships is
different, and the way we develop and participate is different.
Red Hat's core value is in all those differences. That's what makes me proud today to say I'm at
Red Hat.
That goes also without mentioning that from a strict professionnal point of view, Red Hat
allows me to get into opportunities that I simply can't find in any other business : where
businesses look at diplomas, people from the community look at skills, altruism, the way
people work and how motivated they are.
Those are values that no diploma will bring, but that only companies like Red Hat are capable
of spreading.
And yet, more is to come, so stay tuned !
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