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Chamber Lunch Time Learning presentation

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Flint Group
Flint Group

This is a presentation that Bill Hatling put on at the St. Cloud Chamber's "Lunch Time Learning" March 3, 2010.

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BRAND VULNERABILITY TO SOCIAL MEDIA AND HOW WE MANAGE IT.
THE FLINT GROUP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Consumption Models WORK Virtual Office WiFi Connected Anywhere OOH / RETAIL Digital Billboards RFID HDTV Blu-Ray DVR Gaming IPTV Virtual Worlds Social Software Online Video Podcasting User-Generated Content RFID Blogging Office Wikis RSS WiFi/connectivity Personalization Interactive Kiosks MOBILE / AUTO 3G/4G Mobile Devices GPS Mobile Video WiFi Text Messaging HOME
THE DIGITAL EXPERIENCE IS EVOLVING
YOUR COMPANY WEBSITE
[object Object],[object Object],[object Object],[object Object],[object Object],Search Engine Optimization Kiosks Branded Utilities/Widgets RSS WEBSITES ONLINE MEDIA SOCIAL MOBILE AV Microsites Online Training Systems Search Engine Marketing DATABASE DEVLOPMENT Flash-Rich Applications YOUR COMPANY WEBSITE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YOUR CUSTOMERS ARE USING THIS STUFF!
 
 
 
 
 
 
Community Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why should you care? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Digital is not important because: It is important because

It’s how we are consuming media. Source: Ball State University Center for Media Design
Source: Arbitron/Edison Media Research and comScore
These emerging behaviors pose a new challenge to today’s marketer. ,[object Object],[object Object]
What do you do in the new social media world?
 
What is social media? ,[object Object]
What social media is not. ,[object Object],Humans are social creatures. ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social media is for the young
. Club Penguin (4 million 8-14 year old visitors/month) kept a child, who was in the hospital for five months, connected with his then-distant friends.
And the old
. YouTube broadcaster, 79-year-old Peter Oakley known as Geriatric1927 , made his debut in August 2006 with a video series called ‘Telling It All’. His videos have been seen over five million times
Now What?
How to get involved. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research and Learn.
Free Listening Tools.
Free Listening Tools.
Free Listening Tools. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advanced Listening.
Comments on YOUR site ,[object Object],[object Object],[object Object],[object Object]
Continually Monitor Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Develop a strategy.
What is a social media strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
As practical and important as your business or marketing strategy planning! ,[object Object],[object Object],[object Object]
What is a social media strategy?
Social media strategy planning ,[object Object],[object Object],[object Object]
Social media strategy planning ,[object Object],[object Object],[object Object]
Embrace change and PARTICIPATE.
 
 
IN SUMMARY
The New Media Strategy ,[object Object],[object Object],[object Object],[object Object]
Interesting case study: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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