The document discusses how brands need to manage their vulnerability on social media as customer consumption shifts to new digital platforms. It emphasizes that marketers must research emerging technologies, develop a social media strategy that integrates with all customer touchpoints, and actively participate in social media by continually monitoring conversations and addressing issues that arise in order to effectively engage customers in online communities.

2. BRAND VULNERABILITY TO SOCIAL MEDIA AND HOW WE MANAGE IT.

4. New Consumption Models WORK Virtual Office WiFi Connected Anywhere OOH / RETAIL Digital Billboards RFID HDTV Blu-Ray DVR Gaming IPTV Virtual Worlds Social Software Online Video Podcasting User-Generated Content RFID Blogging Office Wikis RSS WiFi/connectivity Personalization Interactive Kiosks MOBILE / AUTO 3G/4G Mobile Devices GPS Mobile Video WiFi Text Messaging HOME

5. THE DIGITAL EXPERIENCE IS EVOLVING

6. YOUR COMPANY WEBSITE

8. YOUR CUSTOMERS ARE USING THIS STUFF!

18. It’s how we are consuming media. Source: Ball State University Center for Media Design

19. Source: Arbitron/Edison Media Research and comScore

21. What do you do in the new social media world?

27. Social media is for the young…. Club Penguin (4 million 8-14 year old visitors/month) kept a child, who was in the hospital for five months, connected with his then-distant friends.

28. And the old…. YouTube broadcaster, 79-year-old Peter Oakley known as Geriatric1927 , made his debut in August 2006 with a video series called ‘Telling It All’. His videos have been seen over five million times

29. Now What?

31. Research and Learn.

32. Free Listening Tools.

33. Free Listening Tools.

35. Advanced Listening.

38. Develop a strategy.

41. What is a social media strategy?

44. Embrace change and PARTICIPATE.

47. IN SUMMARY