1. Out of Home & Social Media

2. Joel Lunenfeld Ian Dallimore Digital OOH Strategist Lamar Advertising Company CEO Moxie Interactive Tripp Westbrook Alvaro Muir Executive Creative Director Firehouse Vice President, Digital Media CBS Outdoor

3. Out of Home & Social Media The Evolving Landscape Social Makes the Experience Personal Rewarding Competitive Panel Discussion

4. The Evolving Landscape

5. Advancements in Interactive Signage? SEE VIDEO #1

6. First Came The Digital Shift

7. Then Came Dynamic, Personalized Messaging

8. Mobile Added Place Based Interactivity

9. Hopefully not a Fad… For These People

10. Then Came the Social Operating System

11. Social Makes the ExperiencePersonal

12. Dynamic & Real Time Messaging

13. Sharing Live Personalized Content SEE VIDEO #2 Inwindow Outdoor and ZenithOptimedia

14. Giving Consumers a Stage

15. Giving Consumers a Stage

16. Giving Consumers a Stage

19. Social Interaction

20. Social Makes the ExperienceRewarding

22. They had fans submit their photos in their costumes to their Facebook Fan Page.

23. Photos were chosen from their Fan photos and displayed on our digital boards.

25. Driving Social Check-Ins Billboard above American Eagle’s flagship store in Times Square Offers a 15% discount for checking in

26. Group Rates Apply to Everyone Crowd-sourced couponing bring discounts and customers Socially spread deals share value with customers and attract normally hard to reach patrons to businesses

27. Real Time Offers

28. Social Makes the ExperienceCompetitive

29. Bars Become More Social Digital Jukeboxes & Apps Integration of Foursquare, Facebook, Twitter, and Flickr into hardware “Meet the Mayor” incentives Display FB and Twitter streams FB Events integration Ecast Touchtunes Roqbot - App based jukebox Creates a competition in the venue

30. Outdoor Social Gaming Yahoo! Bus Stop Derby Interactive displays at bus stop San Francisco residents invited to represent their neighborhood Play super-size versions of Yahoo! mobile games against others Over 60,000 people played

31. Socially Connected Gaming SEE VIDEO #3 pearl media llc

32. Anything can be an Interactive Canvas Hot Wheels “Stunt Racing Challenge” created on building Projection Mapping In Sydney, Australia SEE VIDEO #4

33. “The future is already here—it’s just not very evenly distributed.” - William Gibson

34. The Panel Discussion