Increase revenues by using software licensing to protect software from unauthorized use without impacting your customers

1. FlexNet Publisher
D ATA S H E E T
Monetize and Protect Your IP with Flexible Software Licensing—On-Premises,
SaaS, Cloud and Virtualized
The software industry continues to change. Slow on-premises, SaaS, Cloud or virtualized application.
“IT buyers wish to focus
revenue growth, mergers and acquisitions, piracy, It enables you to monetize and protect your IP to
on allocating resources
virtualization, SaaS, the Cloud, and the growing realize increased revenues and experience greater
more efficiently and
demand for utility-based software licensing models market penetration.
generating ROI, which
are just a few of the forces reshaping the landscape.
means negotiating the
most beneficial license Cut Support Costs with Easy End-User License
agreements. In this To cope with these changes, software vendors and Management
environment, FlexNet intelligent device manufacturers must find ways With other licensing solutions, when customers
Publisher can help to boost sales by offering customers the licensing install or move licenses, errors often occur that
software vendors deliver options they want, while preventing revenue loss by frustrate end users and increase your support costs.
customized licensing protecting software IP from unlicensed use. FlexNet Publisher lets you offer customers a way
solutions and the terms to activate and change licenses while maintaining
to go with them.” Grow Revenue with Flexible Software Licensing, compliance. With FlexNet Publisher, activations and
– Amy Konary
Pricing, and Packaging license changes are reduced to a single click, so
Research Director FlexNet Publisher gives you flexibility to customize customers can start using your products more quickly
Software Pricing, software pricing, packaging, and licensing terms for without involving your support staff.
Licensing and Delivery broader and deeper market penetration. It helps you
IDC grow revenue by offering licensing terms, pricing Flexera Software: Software Licensing and
models, and product bundles that fit each customer’s Entitlement Management Leader
“We knew we would be needs. And you can make these changes on the fly, Flexera Software solutions have long been a
gaining advantages by without waiting for your development team’s help. de facto industry standard in software license
universally automating management—part of a strategic solution for
product licensing, but Software Protection with Advanced Security Application Usage Management. More than
we wanted to make without Alienating Customers 3,000 software vendors and intelligent device
the transformation as FlexNet Publisher makes it easy to monetize, secure, manufacturers rely on our software licensing
seamless as possible enhance, and grow market share through the solutions to protect and monetize over 20,000
for our customers and flexible pricing, packaging, and licensing of your software applications, in addition, Flexera
colleagues. We felt we software. It also gives you the power to protect Software was recognized by the industry as the
were well-positioned your IP and rein in unauthorized software use to “Best software product for software vendors”
to take what Flexera prevent revenue loss due to unlicensed software use. (SIIA, 2007).
Software had and It helps ensure only licensed users can access your
integrate it with our products according to your contract terms. What FlexNet Publisher is a key component of
product line and create
separates FlexNet Publisher from other solutions Flexera Software’s Entitlement and Compliance
a combined offering that
is that it enforces security and protection without Management Solution, delivering broad
would be attractive to
negatively impacting the usability of your products capabilities for software licensing, subscription
our customers.”
and alienating your customers. and entitlement management, as well as electronic
– Chuck Schwerin software distribution and updates.
Senior Product Manager Licensing Support for all the Latest Technologies
of Licensing Technologies FlexNet Publisher provides licensing support for
Pitney Bowes Business Insight all your IP regardless of whether it offered as an
(formerly MapInfo)

2. Monetize Your IP with Flexible Software Licensing, Pricing, and Packaging
Benefits of To maximize revenue and market penetration, software vendors and intelligent device manufacturers
FlexNet Publisher need to offer pricing models and product configurations that fit their customers’ needs.
• Flexible software
licensing for monetizing FlexNet Publisher gives you complete flexibility in deciding which pricing, packaging, and licensing
and protecting all your terms to use with your software. It gives you the power to quickly react to market changes by altering
IP—on-premises, SaaS, your product pricing and packaging on the fly without help from development.
Cloud and virtualized
• Creatively package FlexNet Publisher makes it easy for you to introduce products with a simple licensing model, such
and bundle products as locked licensing, and then easily migrate to more sophisticated models like floating licensing,
for broader and deeper
product bundle licensing and usage-based licensing–all without any infrastructure upgrades.
market penetration
• Change pricing and • Creatively price, package, and bundle products for broader and deeper market penetration
licensing terms quickly
to match market
• Quickly create lite, standard, and premium product versions to better target customers from one
demand software binary
• Cross-sell and up-sell products licensed together as packages and suites
• Prevent unauthorized
use of your products • Select from a matrix of more than 1,000 licensing models, including locked, floating,
without negatively named-user, subscription, capacity, metered, and time-limited models
impacting usability
• Cut support costs by
TARGETED LICENSING TARGET
& PACKAGING MARKETS
making it easy for
customers to activate SOFTWARE PRODUCT
and manage licenses PACKAGE OPTIONS A B C D
Concurrent/Floating Science/Engineering
License
Industry Trends FlexNet
A B
& Statistics Publisher A B C
• Significant growth of Node-Locked License Personal Productivity
the Cloud and SaaS Software
• Adoption of usage- Vendor C D
A B
based software
licensing and pricing Software-as-a-Service
Enterprise Class Software
business models
• Continued adoption
of server virtualization FlexNet Publisher enables you to flexibly package and price software for different markets.
• Adoption of product
activation is growing: Software Monetization and Protection in Virtualized Environments
With FlexNet Publisher’s virtualization capabilities, you are able to further monetize and protect your
“35% of software software revenue by preventing software leakage due to virtualization. Virtualization has changed
producers used Internet
the software landscape by making it easier to create multiple machines on a single physical machine.
activation in 2010
versus 28% in 2009.” However it also creates a potential vulnerability in terms of license enforcement and compliance.
– Best Practices for Product
Activation/Business Flexera Software has collaborated with leading virtualization platform manufacturers like VMware
Software Alliance and Microsoft, along with leading ISVs to provide a rich set of capabilities that allow you to address
revenue monetization and protection in a virtualized environment that recognizes the importance of
• Software piracy customer satisfaction. Using FlexNet Publisher you apply the appropriate enforcement strategy for
still prevalent:
a given customer based upon the level of trust you have with that customer, including virtualization
“42% of software support for both certificate-based and trusted storage-based licensing models.
installed is illegal,
costing software For different customers and geographies, you can define enforcement policies and support for use of
producers nearly software within virtual environments, including “detect and deny” and “detect and report.” For those
$59 billion annually
customers deemed as belonging to the “high trust” zone, you can decide to let your software operate
in lost revenue.”
in such environments. By doing so, you are ensuring the highest level of customer satisfaction by
– Business Software letting customers take full advantage of the benefits of virtualization such as high-availability and fault
Alliance 2010
tolerance by enabling licenses to be moved from one physical machine to another without failure.

3. Easy License Activation and Management
A large percentage of support costs come from licensing solutions where customers encounter Customer Quote
problems activating, moving, or changing licenses. FlexNet Publisher helps eliminate these costs by “Our customers
offering your customers an easy way to activate and manage your licenses. expressed a desire to
pay for the software they
With FlexNet Publisher your customers can activate and change licenses with a single click of the used in a more accurate
way and wanted greater
mouse. Every change is automatically captured and optionally communicated to your back office. flexibility in applying
It helps your customers begin using your products rapidly without involving your support staff or licenses across the entire
violating your contracts. product suite. FlexNet
Publisher is helping us to
• Provide customers with single-click license activation, deactivation, returns, transfers, upgrades, remain competitive in the
market, and we can
and renewals now relate and adapt
• Ensure compliance when customers modify or transfer licenses to our customer’s
• Capture customer information automatically during the license activation process needs more quickly
and effectively. As we
Keeping Honest Customers Honest continue to evolve our
product line, we see
FlexNet Publisher helps prevent unauthorized (and often unintentional) misuse of your software FlexNet Publisher as
without alienating your customers. It has Trusted Storage (patent pending) technology that delivers a key component of
your usage rules in the form of license certificates to special and protected locations on each keeping us agile and
customer’s computer. customer-focused.”
– Gary Dransfield
FlexNet Publisher not only enforces your rules, but notifies you of any license changes, so you can Commercial Manager
control usage without impacting usability. AVEVA Engineering
• Store licensing rules on computers and protect them from malicious attacks or unintended
changes “As Foray Technologies
expands its business
• Enable customers to manage licenses as needed without violating compliance globally, we really
• Turn off licenses to prevent abuse during deactivation, transfers, or upgrades need the power and
flexibility that we can
get only from a mature
Suite like FlexNet
Operations Server
Publisher. There’s no
End-User Machine way we could approach
its level of speed and
sophistication with
2 Fulfill and Activate (1 license N times) an internally
1 Order
developed solution.”
3 Return Activated
License
– Mont Rothstein
4 Rehost
Entitlement Vice President of Product
Development
End-User Machine
Foray Technologies
Software Vendor Enterprise
Activated
Supported Platforms
License FlexNet Publisher
supports over 20
platforms, including
VMware, LSB, UNIX,
Windows, MAC OS X,
FlexNet Publisher makes it easy to manage and control end-user license changes.
and many more.

4. Monetize and Protect Your IP with Flexible Software Licensing—On-Premises,
SaaS, Cloud and Virtualized
About Flexera Software
Flexera Software is the leading provider of strategic solutions
for Application Usage Management; solutions delivering
continuous compliance, optimized usage and maximized
value to application producers and their customers. Flexera
Software is trusted by more than 80,000 customers that
depend on our comprehensive solutions- from installation
and licensing, entitlement and compliance management to
application readiness and enterprise license optimization
- to strategically manage application usage and achieve
breakthrough results realized only through the systems-level
approach we provide. For more information, please go to:
www.flexerasoftware.com
Next Step:
Call Flexera Software at 1-800-809-5659 or visit
www.flexerasoftware.com/fnp to learn more.
Flexera Software LLC Schaumburg United Kingdom (Europe, Japan (Asia, For more office locations visit:
1000 East Woodfield Road, (Global Headquarters): Middle East Headquarters): Pacific Headquarters): www.flexerasoftware.com
Suite 400 +1 800-809-5659 +44 870-871-1111 +81 3-4360-8291
Schaumburg, IL 60173 USA +44 870-873-6300
Copyright © 2011 Flexera Software LLC. All other brand and product names mentioned herein may be the trademarks and registered trademarks of their respective owners.
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