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Copyright 2012 COMMUNICATE!

To leverage Business Strategy
execution with IT!
- Focus on the execution of you IT Strategy!

!!
By

Martin Palmgren, IT Strategy and Transformation Executive @ .COMMUNICATE
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Copyright 2012 COMMUNICATE!

CEO, CFO, CIO, CTO, SVP, Architects, Strategy, Business Executives
and the IT function in general. !

Target Audience!
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Copyright 2012 COMMUNICATE!

BrightTalk Thought Leadership: http://www.brighttalk.com/community/it-service-management/webcasts?q=martin+palmgren !
Get your cloud strategy right: http://www.brighttalk.com/community/it-service-management/webcast/534/29211 !
Get your IT Service Strategy right: http://www.brighttalk.com/community/it-service-management/webcast/534/23630!
Leverage Strategy with IT: http://www.brighttalk.com/community/it-service-management/webcast/534/22934 !
Cloud Computing: Fluff or Lightening? http://www.brighttalk.com/community/it-service-management/webcast/534/21892 !
Run IT as a Service Business! http://www.brighttalk.com/community/it-service-management/webcast/534/21389 !
In French: !
Cloud Computing : La tête dans les nuages?: http://www.brighttalk.com/community/it-service-management/webcast/534/21919 !
Baseline: Coût, Consommation, chargeback et contribution IT aux objectifs de l'entreprise : !
http://www.brighttalk.com/community/it-service-management/webcast/534/21388!

Deliver Business Value with IT (the book) https://www.smashwords.com/books/view/290604  (the blog) http://
deliverbusinessvaluewithit.wordpress.com /!

I also share perspective @ some of the top French Business Schools, notably EDHEC!

International Thought Leadership!
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Copyright 2012 COMMUNICATE!

IT supports new emerging
business initiatives that will
eventually form the business
strategy as they succeed or
fail!

And the Run!

The IT department perform 3 things well: 1)
understand the needs of the business, 2) how to
build and run applications that meets the needs of
the business and 3) to run an effective
infrastructure!

IT supports the run and emerging business initiatives!
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Copyright 2012 COMMUNICATE!

An end to end perspective on how to get your IT strategy
right, and “Canvassed” with a Road Map.!

To get your IT Service Strategy Right!!
Service Strategy (ITIL)
Delivery Capability (VALIT, COBIT, RISKIT, CMMI, eSCM)
Architecture (TOGAF)
Security (ISO 9001, 20 000, 27 001)

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Copyright 2012 COMMUNICATE!

Leverage business strategy execution!
•  Demonstrate How IT Contributes to Business Objectives ()!
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! ! - Common Problem Statement ()!
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- Common Problem Context ()!!
!
- Proposition ()!
! ! - A Business (IT) Strategy Statement (What) ()!
! ! - A Business (IT) Strategy Road Map (How) ()!
! ! - A Business (IT) Service Strategy!
! ! - An (IT) Business Model!
! ! - A Business (IT) Value Proposition!

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Copyright 2012 COMMUNICATE!

Objective of the session is to follow up on the call I had with Martin regarding the
Global IT Planning needs:!
•  Support the development of a group-wide IT strategy!
•  Work with business entities to understand their business strategies and processes
and ensure alignment of their IT strategies with the group-wide IT strategy!
•  Drive the development and implementation of IT policies and standards across the
group!
•  Work with Audit and Internal Control to ensure compliance to Group policies and
standards!
•  Implement IT governance forums, processes and controls, and manage the
necessary communication channels and tools!
•  Implement Project Portfolio Management and deploy the necessary Project
Management tools and practices!
•  Capitalize experience and define IT guidelines for Mergers & Acquisitions!
•  Build up strong organizational capabilities for strategic planning and IT governance !

Common Problem Statement!
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Copyright 2012 COMMUNICATE!

Business Strategy!

Demonstrate how IT contributes to business objectives!

Business (IT) Strategy Statement (What) (1)!Business (IT) Strategy Road Map (How) (2)!

Business (IT) Service Strategy (3)!
(IT) Business Model (4)!

Business (IT) Value Proposition (5)!

Service strategy!
Delivery capability!
Architecture!

Focus on strategy execution!
Business Drivers !
Business Objectives!
Supported by a formalised business process framework!

Security!
ROI with Total Cost of Ownership per user!

Bottom line: This is how we will support business objectives with IT!

Proposition!
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Step 2!
Build the As – Is To – Be picture of the IT Strategy Roadmap with a Gap
Analysis both on a Global and local level to the granularity needed with a
focus on execution (tactical perspective).!

A Business (IT) Strategy Road Map (How)!
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Copyright 2012 COMMUNICATE!

Step 4!
Build (confirm) the IT Business Model to ensure that the local IT departments
deliver to set standards from a Service Strategy, Delivery capability,
Architecture and Security perspective. !

An (IT) Business Model!
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Copyright 2012 COMMUNICATE!

Leverage business strategy execution!
•  As YOU meet Stakeholder Expectations Leverage
Business (IT) Drivers and Objectives ()!
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! ! - To execute effective Business (IT) Strategy ()!
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- Focus on “Time to Market” ()!!
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- Business drivers support Strategy Execution () !
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- Demand and Cost Drivers are Effective when ()! !
!
- IT Support Business Objectives ()!
! ! - and meet Stakeholder Expectations ()!
! ! - IT Provides Competitive Leverage ()!
! ! - IT Delivers to Demand and Cost Drivers ()!
! ! - Business objectives are reflected in the IT Strategy Roadmap!
! ! - Business Continuity is Ensured ()!
! ! - Management decide to out / cloud source!
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Strategy Execution!

IT Infrastructure Portfolio Management!

Application Portfolio Management!

Service Portfolio Management!

Enterprise Portfolio Management:!
Process based IT Architecture!

Project Portfolio Management !

Performance Management:!
Process based Business Architecture !

Product / service life cycle management!

Business Strategic Intent!

Strategy Articulation!

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Copyright 2012 COMMUNICATE!

Time to Market!

Cost Effectiveness!
Cycle Time!

Time to Market (Governance: Performance & Conformity)!

Business (IT) Strategy Road Map (How)!

Focus on “Time to Market”!
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Copyright 2012 COMMUNICATE!

When IT is perceived to:!
•  Understand stakeholder expectations,!
•  Contribute to business objectives,!
•  Deliver services to business needs,!
•  Deliver value to cost.!

Demand and Cost drivers are Effective!
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Copyright 2012 COMMUNICATE!

To get the IT Service Management Fundamentals right:!

•  Focus on demand and cost drivers! !
•  In a business perspective:!
–  Run IT as an effective service business!
–  Meet your customer needs, where!
–  Demand drivers are critical in the roll out of IT Service Management!

•  Deliver strategy execution!

!

!

and meet Stakeholder Expectations!
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Copyright 2012 COMMUNICATE!

Priorities from a Business Unit Management Perspective:!
!

!!

- IT supports the achievement of tactical business objectives!

!

!!

- IT delivers perceived added value services and at a reasonable cost!

!

!!

- IT delivers to service level agreements (commitments)!

!

!!

- IT investments positively affect business productivity and the customer experience!

!

!!
!!

- We have a clear process vision towards which we expect the IT department to
!
!
deliver : ISO 38 500, VALIT, COBIT, RISKIT, ITIL!

IT delivers to demand and cost drivers!
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Copyright 2012 COMMUNICATE!

Priorities from an IT Risk Management Perspective:!
!

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- The organisations assets and operations are protected!

!

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- Key business and technology risk is effectively managed!

!

!!

- Effective process, practise and controls are in place!

!
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!!
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- We have clear security objectives to which we expect IT to deliver: !
!
!
VALIT, COBIT, RISKIT, COSO, ISO 9001 ISO 20 000 / 27 000!

Bottom Line: To leverage competitive advantage with new technology is “nice to
have”, to keep the business systems running is mission critical!!

Business Continuity is Ensured!
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Copyright 2012 COMMUNICATE!

Leverage business strategy execution!
•  Focus on Business (IT) Strategy Execution () !
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- To execute Business (IT) Strategy () !
- Focus on business objectives ()! !
- Stakeholder expectations ()!
- And deliver competitive services to strategic focus ()!
- The (IT) Business Model needs to be set ()!
- Contribution to business objectives (is) demonstrated ()!
- The realisation of outcome (is) tracked!
- Effective execution (is) built ()!
- and “Aligned” with a focus on ()!
- “Total Cost of Ownership” ()!

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How fast can we get our products and services to
market “Time to Market” & how can the IT department
support the business from a Cycle Time and Cost
Effectiveness perspective. !

Focus on business objectives!
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Copyright 2012 COMMUNICATE!

!

To run the IT business effectively and leverage the execution
!

of the business Strategy and objectives with IT we need to make
educated investments: 80% of the cost and a 100% of the value
impact is in the execution process of the supported IT services over the
entire service life cycle.!

Conception, Realisation

20%!

Run

80%!

And deliver competitive services to strategic focus!
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The IT service proposition is aligned to the business strategy when:!
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Stakeholder expectations are understood and IT propose a !
! service portfolio that correspond to Demand and Cost drivers !
Business Contribution, Cost, Consumption & Chargeback is identified!
Focus is on perfect order business transactions!
Services are effective (demand and cost drivers identified)!
Services are competitive (Benchmarked to Industry Market Forces)!
IT delivers service innovations to improve competitiveness!

! !

Contribution to business objectives (is)
demonstrated!
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Copyright 2012 COMMUNICATE!

As IT Services are effective and stakeholder oriented to support: !
!
!

Mergers and Acquisitions (M&A) !
!
Data room Development!

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Data Centre Migration, virtualization!

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IT Transformation, To a Service Based IT Business Model!

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Shared Service Centres -, Outsource -, Cloud solutions & Benchmark!
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Synergies & consolidation options!

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GAP (As Is, To Be, ROI)!

Effective execution (is) built!
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Copyright 2012 COMMUNICATE!

Cost, Consumption, Chargeback!

“Total Cost of Ownership” established with!
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Strategy Execution!

IT Infrastructure Portfolio Management!

Application Portfolio Management!

Service Portfolio Management!

Enterprise Portfolio Management:!
Process based IT Architecture!

Project Portfolio Management !

Performance Management:!
Process based Business Architecture !

Product / service life cycle management!

Business Strategic Intent!

Strategy Articulation!

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Copyright 2012 COMMUNICATE!

Time to Market!

Cost Effectiveness!
Cycle Time!

Time to Market (Governance: Performance & Conformity)!

A Confirmed Business (IT) Value Proposition!
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Strategy Articulation!

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Copyright 2012 COMMUNICATE!

An Articulated Business (IT) Strategy with
an IT strategy statement and plan, an “IT
Strategy Roadmap” support business
objectives !
!

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Develop the Business (IT) strategy !
Translate the strategy !
Plan operations !
Execute processes and initiatives !
Monitor and learn !
Hold strategy reviews !
Test and adapt the strategy !
!!

Set business objectives!
Mastering the Management system, HBR 2008 / 01: P 65 – 79 adapted to context!

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Copyright 2012 COMMUNICATE!

A Strategy canvas that articulates the
“How to” execute the Business (IT)
Strategy!
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Develop the Business (IT) strategy !
! Define mission, vision and values !
! Conduct strategic analysis !
! Formulate strategy !
Translate the strategy !
! Define strategic objectives and themes !
! Select measures and targets !
! Select strategic initiatives!
	
   	
  
Strategy Plan !
!!
Strategy Map !
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Strategy Canvas!
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GAP!
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RISK Analysis!
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Added Value Canvas!
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DARCI (Decision maker, Accountable, Responsible, Consulted, Informed)!
!!
Collaboration Scorecard !
!!
Stakeholder Scorecard !

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Strategy Articulation!

!

A “Canvassed” roll out!
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Copyright 2012 COMMUNICATE!

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Develop the Business (IT) strategy !

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Translate the strategy !
! Define strategic objectives and themes !

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Governed by a stakeholder scorecard
that captures critical success factors to
meet stakeholder expectations !

! Define mission, vision and values !
! Conduct strategic analysis !
! Formulate strategy !

Strategy Articulation!

!
!
!

Select measures and targets !
Select strategic initiatives!
	
  
Strategy Plan !
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Strategy Map !
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Strategy Canvas!
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Collaboration Scorecard !
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Stakeholder Scorecard! !
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Business Strategy

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IT RISK!

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Business Operations!

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Does IT support the achievement of business objectives? !
What value does the expenditure on IT deliver? !
Are IT costs managed effectively? !
Are IT risks identified and managed? !
Does targeted inter company IT synergies deliver to schedule? !
Do we have a clear vision towards which we expect the IT department to deliver : ISO 38 500, VALIT? !
Does IT deliver perceived added value services and at a reasonable cost?

Does IT deliver to service level agreements (commitments)? !
Do IT investments positively affect business productivity and the customer experience? !
Does IT contribute to the achievement of our business strategies? !
Do we have a clear process vision towards which we expect the IT department to deliver : ISO 38 500, VALIT, COBIT, !
Are the organisations assets and operations protected? !
Are key business and technology risk effectively managed? !

To Stakeholder Expectations!
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Copyright 2012 COMMUNICATE!

Business (IT) Drivers!

!

Business (IT) Drivers reflect strategy
execution!

Manage information technology


	
  
	
  
	
  
	
  

Manage the Business of Information Technology!
! !
Develop the enterprise IT strategy
Build	
  strategic	
  intelligence	
  	
  
	
   	
  
	
  
Iden0fy	
  long-­‐term	
  IT	
  needs	
  of	
  the	
  enterprise	
  in	
  collabora0on	
  with	
  stakeholders	
  	
  	
  
	
   	
  
	
  
Define	
  strategic	
  standards,	
  guidelines,	
  and	
  principles	
  
	
   	
  
	
  
Define	
  and	
  establish	
  IT	
  architecture	
  and	
  development	
  standards	
  	
  
	
   	
  
	
  
Define	
  strategic	
  vendors	
  for	
  IT	
  components	
  	
  

	
  
	
  
!

	
   	
  
	
   	
  
! !

!

!

!

	
  
	
  
!

Establish	
  IT	
  governance	
  organiza0on	
  and	
  processes	
  	
  	
  
Build	
  strategic	
  plan	
  to	
  support	
  business	
  objec0ves	
  	
  
!
ITIL: SERVICE CATALOGUE MANAGEMENT
COBIT: PO1 Define a Strategic IT Plan

Develop and Manage IT Customer Relationships

Manage Business Resiliency and Risk

Manage Enterprise Information

Develop and Manage Information Technology Solutions

Deploy Information Technology Solutions

Deliver and Support Information Technology Services

Manage IT Knowledge


Defined (IT) Business Drivers!
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ISO 38 500!
COSO!
ISO 20 000 / 27 000!
VALIT!
COBIT!
RISKIT!
ITIL!
• Service Strategy!
• Financial Management For IT Services!
• Service Portfolio Management!
• Demand Management!
• Service Design!
• Service Transition!
• Service Operation: - Function, - Process!
• Service Improvement!
• Continuous Improvement!
• Measure & Report!
TOGAF!
CMMI!
IT CMF!
eSCM!
Six Sigma!
Project Management: PMI, Prince 2!

	
  
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Copyright 2012 COMMUNICATE!

Business (IT) Drivers!
With a possibility to validate return on
investment of the roll out of the steps of the
IT Service Strategy to confirm business
cases for qualified decision making!

ROI Driven Business Cases (GAP)!
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Copyright 2012 COMMUNICATE!

Leverage business strategy execution!
!

!!

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!!
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!!
!!
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•  Design the IT Service Strategy & Portfolio () !
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- We focus on demand and cost drivers () !
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- Provide best in class services ()! !
- And solutions as needed ()!
- To leverage competitive advantage ()!
- To the Strategic Plan ()!
- We need to connect information ()!
- For qualified decision making ()!
- To support the Business Architecture ()!
- To Leverage competitive advantage ()!
- & Benchmark Best Practise, with ()!
- ROI Driven Business Cases (GAP) ()!
- To Measure (IT) Strategy Effectiveness ()!
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To business needs!
2. Market definition!
• 

Customer base and demand is clearly defined: - Who is consuming what
services!

• 

Prices / SLAʼs for services are established and Internal rates compared to
outside marketplace for IT (Make or Buy)!

!

!

Provide best in class services
!
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Provide clear guidelines! !

!

4. Governance is in place!
Best practices processes continuously improved!
Governance blueprint designed and operating!
IT investments reflect:!
• 
• 
• 
• 

The strategic intent of the Board, !
Business goal and priorities, !
A clear IT portfolio of projects and services, !
A Service Portfolio alignment to business goals and priorities!

IT investments deliver a good return on investment!
The IT Steering Committee will initiate a strategic IT competitive analysis!

To leverage competitive advantage
!
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Copyright 2012 COMMUNICATE!

Projects!

Contracts!

Financial Budget!
And Actuals!

Business Cases!

?!

Business goal!
alignment!

Chargebacks!

IT Metrics!

Resource!
Allocation!

IT Assets!

IT Services!

We need to connect information!
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Strategic!

Tactic!

Operational!

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Copyright 2012 COMMUNICATE!

Strategy!
!

Business & IT Vision Articulated!

Process!

Strategic!

!

Business Architecture & IT
Architecture Aligned and
delivered to Strategic Intent!

Tactic!

Operational!
Time to Market (Performance & Conformity)!

Application support !
Vendor Driven!

Execute Business Strategy!

Business Architecture!

To support the Business Architecture!
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Copyright 2012 COMMUNICATE!

Leverage business strategy execution!
!

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•  Perform Effective IT Management () !
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- The IT Business Model support () !
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- Business Drivers and Objectives ()!
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- Execute Business Strategy ()!
- Confirm Business Vision ()!
- Articulate the Business Value Proposition ()!
- Deliver the Business Architecture ()!
- Translate the Business Vision to an IT Vision ()!
- Set the IT Value Proposition Baseline ()!
- Construct the IT Business Model ()!
- Design the IT Value Proposition ()!
- Build the IT Value Proposition ()!
- To Perform Effective IT Governance ()!
- IT Contributes to Business Objectives ()!
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!

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Acquire, construct and manage property

!

Create and manage organizational performance strategy

Benchmark performance

Develop enterprise-wide knowledge management (KM) capability

Manage change!

Manage knowledge, improvement and change


Build investor relationships

Manage government and industry relationships

Manage relations with board of directors

Manage legal and ethical issues

Manage public relations program


Manage external relationships


Determine environmental health and safety impacts

Develop and execute environmental health and safety program

Train and educate employees

Monitor and manage environmental health and safety management program

Ensure compliance with regulations

Manage remediation efforts


Manage environmental health and safety !

Design and construct/acquire nonproductive assets

Maintain nonproductive assets

Obtain, install, and plan maintenance for productive assets

Dispose of productive and nonproductive assets

Manage physical risk


Perform planning and management accounting

Perform revenue accounting

Perform general accounting and reporting

Manage fixed-asset project accounting

Process payroll

Process accounts payable and expense reimbursements Manage treasury
operations

Manage internal controls Manage taxes

Manage international funds/consolidation


Manage financial resources


Manage the Business of Information Technology

Develop and Manage IT Customer Relationships

Manage Business Resiliency and Risk

Manage Enterprise Information

Develop and Manage Information Technology Solutions

Deploy Information Technology Solutions

Deliver and Support Information Technology Services

Manage IT Knowledge


Manage information technology


Develop and manage human resources (HR) planning policies, and strategies

Recruit, source, and select employees

Develop and counsel employees

Reward and retain employees

Redeploy and retire employees

Manage employee information


Develop and manage Human Capital


Develop customer care/customer service strategy

Plan and manage customer service operations

Measure and evaluate customer service operations


Manage customer services


Plan for and acquire necessary resources (Supply Chain Planning)

Procure materials and services

Produce/Manufacture/Deliver product

Deliver service to customer

Manage logistics and warehousing


!

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Deliver products and services


!

Understand markets, customers, and capabilities

Develop marketing strategy

Develop sales strategy

Develop and manage marketing plans

Develop and manage sales plans


Market and sell products and services


Manage product and service portfolio

Develop products and services


Develop and manage products and services


Define the business concept and long-term vision

Develop business strategy

Manage strategic initiatives


Develop vision and strategy


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Copyright 2012 COMMUNICATE!

Time to Market!

Cost Effectiveness!
Cycle Time!

Business Drivers and Objectives!
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Vision!

Articulate!

Deliver!

IT Vision!

Baseline!

Roadmap!

Design!

Build!

Transform the Business Model!

Vision!

Vision:!
- 
- 
- 

Articulate strategic intent!
Business objectives!
Business drivers!

Confirm Business Vision!
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Vision!

Articulate!

Deliver!

IT Vision!

Baseline!

Roadmap!

Design!

Build!

Transform the Business Model!

Deliver!

Deliver:!
- 
- 
- 

Deliver the Business Architecture!
Translate Business Architecture Vision to Business Architecture!
Vision of Business Architecture “to be”: state “where we need to go”,
“where we are now” & “how we need to proceed”!

Deliver the Business Architecture!
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Vision!

Articulate!

Deliver!

IT Vision!

Baseline!

Roadmap!

Design!

Build!

Transform the Business Model!

Baseline!

Baseline:!
- 
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Set the IT Value Proposition Baseline!
Set fundamentals of a service business!
Process view!
Establish Total Cost of Ownership and IT baseline with cost/value/risk!
Activity based financial view!
Service portfolio view!
Value contribution view!
Customer consumption view!

Set the IT Value Proposition Baseline!
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Vision!

Articulate!

Deliver!

IT Vision!

Baseline!

Roadmap!

Design!

Build!

Transform the Business Model!

Design!

Design:!
- 
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Design the IT Value Proposition!
Design the service strategy!
Articulate governance principles!
Define project teams!
Engage customer ʻbuy inʼ !
Design KPIʼs !
Define & validate service pricing!
Design the performance measurement system!

Design the IT Value Proposition!
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Vision!

Articulate!

Deliver!

IT Vision!

Baseline!

Roadmap!

Design!

Build!

Transform the Business Model!

Transform!

Transform:!
- 
- 
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Transform the Business Model!
Measure KPI trends and targets!
Meet business objectives!
Control costs!
Measure Delivery performance!
Manage change!
Continuous service & process improvement!
Process roll out (articulation & integration)!

- 

Execute strategic intent!

To Perform Effective IT Governance!
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Copyright 2012 COMMUNICATE!

Leverage business strategy execution!
!

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•  With a strategy execution focused IT Service Strategy () !
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- To build an effective IT Service Strategy, Get the
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!
!
!
!
!

!
!
!
!
!
!

Business Architecture right () !
- To Leverage competitive advantage ()! !
- To Strategic Plan ()!
- Stabilise ()!
- Consolidate ()!
- Institutionalise ()!
- Lever competitive advantage ()!
- With Business (IT) Strategy & Architecture ()!
- That support strategy execution ()!
- Articulated in an IT Business Model ()!
- With Service strategy, delivery capability, Architecture and !
security ()!
- With a focus on Business Objectives & Drivers ()!
81	
  
Strategic!

Tactic!

Operational!

.

Copyright 2012 COMMUNICATE!

Strategy!

Process!

We deliver competitive services, execute strategy
effectively and measure the added value to optimise
investment in IT!!
Leverage competitive advantage!

Strategic!

Tactic!

Institutionalise!
Consolidate!
Operational!

Stabilise!
Time to Market (Performance & Conformity)!

Application support !
Vendor Driven!

Execute Business Strategy!

Business Architecture!

To Leverage competitive advantage!
83	
  
.

Copyright 2012 COMMUNICATE!

Understand Demand and Cost drivers!
1. Service definition!
• 

Clearly defined portfolio of products and services and aligned to business
goals and priorities!

• 

Costs are understood for each service with a TDABC analysis for resource
capacity, Asset consumption by service is established!

• 
!

Best practice Asset Management practices are in place and IT leverages
frameworks.!
!
!

!

!

!

!

Stabilise
!
85	
  
.

Copyright 2012 COMMUNICATE!

Shared Infrastructure!
3. Business proposition!
Options are presented to management: In-house, shared services,
outsourcing, cloudsourcing, etc!
• 
• 
• 
• 
• 

Key IT projects deliver value as planned!
Strategic IT opportunities are identified but not articulated!
The Board will be presented with risk assessment decisions on
critical initiatives!
Position IT services in relation to the competition and industry!
IT analyse competitor's IT initiatives!

Institutionalise
!
87	
  
.

Copyright 2012 COMMUNICATE!

Business Context!

Business Strategy!
IT Strategy!
Business Operations!

Business (Process) Architecture!
Data Architecture!
Application Architecture !
Technology Architecture!

Business Value!

With Business (IT) Strategy & Architecture!
89	
  
.

Copyright 2012 COMMUNICATE!

Business Context!

Business Strategy!
IT Business Model & Value Proposition!
Business Operations!

Service strategy!
Delivery capability !
Architecture!

Business Value!

Security !

For Effective Governance, Risk, Compliance!

Articulated in an IT Business Model!
91	
  
.

Copyright 2012 COMMUNICATE!

Business Context!

Business Strategy!
Business Objectives!
Services!
Business Operations!
Business Drivers!
Applications!
Business Value!

For Effective Governance, Risk, Compliance!

With a focus on Business Objectives & Drivers!
93	
  
.

Copyright 2012 COMMUNICATE!

!

Effective IT Performance Management!

!

Effective IT Performance Management: enables the organisation to execute and deliver
successful business strategy to set direction (vision). !

!

To execute strategic intent IT need to deliver Performance Management defined as Process
based Enterprise Architecture to Interpret, model and articulate the business strategy from a process
perspective where business objectives are levered by IT. !

!

Objective: ! - !
!!
!
!

To evolve from a provider of IT to the designer of process that will support strategic
intent to set objectives for the business levered by IT. !

!

Deliver effective Enterprise Portfolio Management with Process based IT governance
solutions that focus on business objectives and on how to execute business strategy
that levers formulated operating processes with best in class IT solutions. !

!
!

!!
!
-!
!!
!
!
!!
!
!
!
Facilitated by:!
!!
!
!
!!
!
!
!!
!
!

!

!

A Stakeholder Strategy Map in order to formalise stakeholder outcomes to deliver
value for all parties (partnership) and a The Collaboration Theme Scorecard to set
process objectives & Identify : levers for joint actions and wins, metrics and initiatives
on a short, middle & long term basis.!

“Canvas” the Business (IT) Vision!
95	
  
.

Copyright 2012 COMMUNICATE!

Map Strategic Themes!
1. 
2. 
3. 
4. 

Financial Perspective!
Customer Perspective!
Process Perspective!
Learning & Growth Perspective!

Create a High Performance Culture!
!
!

!!
!!

!
!

!
!

Business (IT) Tactics!
97	
  
.

Copyright 2012 COMMUNICATE!

!

!

The Stakeholder Strategy Map: Formalises stakeholder outcomes to deliver value.!
!
!
Stakeholder Strategy Roadmap:!
Objectives: !
!!
!
!!
!
Which drives!
!
!!
!
!!
!
That deliver!
!
!!
!
!!
!
Executes!
!
!!
!
!!
!
!
!!
!

- Formalise stakeholder
!
outcomes: To deliver value for
all parties (partnership),!
- Customer value: For effective
and satisfied end users,!
- Business processes: Speed,
process innovation and growth,!
- Employees and organisation:
Collaboration that deliver strategy !
execution.!

!
!!
!
!
Captured in a Strategy Map!
Managing Alliances with the Balanced Scorecard, HBR 2010 / 01: P 114 - 120!

99	
  
.

Copyright 2012 COMMUNICATE!

!

!

The Collaboration Theme Scorecard: Sets process objectives, Identifies : levers for joint
actions and wins, metrics and initiatives on a short, middle & long term basis.!
!
!
Collaboration Theme Scorecard:!
Objectives: !
!
!!
!
!!
!
!!
!

- Set process objectives,- Identify levers !
for joint actions and wins,- Identify
metrics, Identify initiatives on a short,
middle long term basis.!

Levers:!
!!
!!
!!

!
!
!
!

- Joint: Steering committee, development
committee, project teams, cross functional
teams, process improvement teams,
functional improvement teams.!

!
!

!
!

!
!

!!
!!

Collaboration Theme Scorecard!
Managing Alliances with the Balanced Scorecard, HBR 2010 / 01: P 114 - 120!

101	
  
.

Copyright 2012 COMMUNICATE!

At the end of the day Business Executives take the decision to out /
cloud source when:!
• 
• 
• 
• 
• 

IT is not perceived to understand stakeholder expectations,!
IT is not perceived to contribute to business objectives,!
IT is not perceived to deliver value to cost, !
IT is not perceived to deliver services to business needs,!
The IT department is unable to deliver services in a time to market
perspective,!

•  IT propose an effective service portfolio that correspond to Demand and
Cost drivers !

Deliver IT services to business needs!
103	
  
.

Copyright 2012 COMMUNICATE!

As the IT department delivers effective IT Services and innovative
technology solutions to improve competitiveness, demonstrated
and articulated in:!

•  An IT Business Model “This is how we deliver IT services to the business”!
•  and a Business IT Value proposition This is how we support business
objectives with services in a time to market perspective” !

! !

and provides competitive leverage!
105	
  
.

Copyright 2012 COMMUNICATE!

The material in this presentation is derived from identified “best in class practise”
used by some of the worlds largest groups (Fortune 100 and 1000) and top
performers within the IT domain.
This walkthrough is a part of a set of reports proposed to provide pragmatic guidance
on how to develop and execute your IT Strategy to support the Business Strategy
and Business Objectives.

Reference!
107	
  
.

Copyright 2012 COMMUNICATE!

We work with a number of large French and International groups on the
Business IT roadmap;  that is how do we (as CIO, IT Department)
support business objectives and processes leveraged by IT and an
effective IT Services strategy.!

.COMMUNICATE!
109	
  
.

Copyright 2012 COMMUNICATE!

Martin Palmgren, EVP  .COMMUNICATE  – Deliver Business Value with
IT / martin.palmgren@pscommunicate.com (mail)!
Deliver Business Value with IT (the book) https://www.smashwords.com/books/view/290604  (the
blog) http://deliverbusinessvaluewithit.wordpress.com /!

CONTACT!
111	
  

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Leverage Business Strategy Execution with IT

  • 1. . Copyright 2012 COMMUNICATE! To leverage Business Strategy execution with IT! - Focus on the execution of you IT Strategy! !! By Martin Palmgren, IT Strategy and Transformation Executive @ .COMMUNICATE 1  
  • 2. . Copyright 2012 COMMUNICATE! CEO, CFO, CIO, CTO, SVP, Architects, Strategy, Business Executives and the IT function in general. ! Target Audience! 3  
  • 3. . Copyright 2012 COMMUNICATE! BrightTalk Thought Leadership: http://www.brighttalk.com/community/it-service-management/webcasts?q=martin+palmgren ! Get your cloud strategy right: http://www.brighttalk.com/community/it-service-management/webcast/534/29211 ! Get your IT Service Strategy right: http://www.brighttalk.com/community/it-service-management/webcast/534/23630! Leverage Strategy with IT: http://www.brighttalk.com/community/it-service-management/webcast/534/22934 ! Cloud Computing: Fluff or Lightening? http://www.brighttalk.com/community/it-service-management/webcast/534/21892 ! Run IT as a Service Business! http://www.brighttalk.com/community/it-service-management/webcast/534/21389 ! In French: ! Cloud Computing : La tête dans les nuages?: http://www.brighttalk.com/community/it-service-management/webcast/534/21919 ! Baseline: Coût, Consommation, chargeback et contribution IT aux objectifs de l'entreprise : ! http://www.brighttalk.com/community/it-service-management/webcast/534/21388! Deliver Business Value with IT (the book) https://www.smashwords.com/books/view/290604  (the blog) http:// deliverbusinessvaluewithit.wordpress.com /! I also share perspective @ some of the top French Business Schools, notably EDHEC! International Thought Leadership! 5  
  • 4. . Copyright 2012 COMMUNICATE! IT supports new emerging business initiatives that will eventually form the business strategy as they succeed or fail! And the Run! The IT department perform 3 things well: 1) understand the needs of the business, 2) how to build and run applications that meets the needs of the business and 3) to run an effective infrastructure! IT supports the run and emerging business initiatives! 7  
  • 5. . Copyright 2012 COMMUNICATE! An end to end perspective on how to get your IT strategy right, and “Canvassed” with a Road Map.! To get your IT Service Strategy Right!! Service Strategy (ITIL) Delivery Capability (VALIT, COBIT, RISKIT, CMMI, eSCM) Architecture (TOGAF) Security (ISO 9001, 20 000, 27 001) 9  
  • 6. . Copyright 2012 COMMUNICATE! Leverage business strategy execution! •  Demonstrate How IT Contributes to Business Objectives ()! ! ! !! !! ! ! - Common Problem Statement ()! ! - Common Problem Context ()!! ! - Proposition ()! ! ! - A Business (IT) Strategy Statement (What) ()! ! ! - A Business (IT) Strategy Road Map (How) ()! ! ! - A Business (IT) Service Strategy! ! ! - An (IT) Business Model! ! ! - A Business (IT) Value Proposition! 11  
  • 7. . Copyright 2012 COMMUNICATE! Objective of the session is to follow up on the call I had with Martin regarding the Global IT Planning needs:! •  Support the development of a group-wide IT strategy! •  Work with business entities to understand their business strategies and processes and ensure alignment of their IT strategies with the group-wide IT strategy! •  Drive the development and implementation of IT policies and standards across the group! •  Work with Audit and Internal Control to ensure compliance to Group policies and standards! •  Implement IT governance forums, processes and controls, and manage the necessary communication channels and tools! •  Implement Project Portfolio Management and deploy the necessary Project Management tools and practices! •  Capitalize experience and define IT guidelines for Mergers & Acquisitions! •  Build up strong organizational capabilities for strategic planning and IT governance ! Common Problem Statement! 13  
  • 8. . Copyright 2012 COMMUNICATE! Business Strategy! Demonstrate how IT contributes to business objectives! Business (IT) Strategy Statement (What) (1)!Business (IT) Strategy Road Map (How) (2)! Business (IT) Service Strategy (3)! (IT) Business Model (4)! Business (IT) Value Proposition (5)! Service strategy! Delivery capability! Architecture! Focus on strategy execution! Business Drivers ! Business Objectives! Supported by a formalised business process framework! Security! ROI with Total Cost of Ownership per user! Bottom line: This is how we will support business objectives with IT! Proposition! 15  
  • 9. . Copyright 2012 COMMUNICATE! Step 2! Build the As – Is To – Be picture of the IT Strategy Roadmap with a Gap Analysis both on a Global and local level to the granularity needed with a focus on execution (tactical perspective).! A Business (IT) Strategy Road Map (How)! 17  
  • 10. . Copyright 2012 COMMUNICATE! Step 4! Build (confirm) the IT Business Model to ensure that the local IT departments deliver to set standards from a Service Strategy, Delivery capability, Architecture and Security perspective. ! An (IT) Business Model! 19  
  • 11. . Copyright 2012 COMMUNICATE! Leverage business strategy execution! •  As YOU meet Stakeholder Expectations Leverage Business (IT) Drivers and Objectives ()! ! ! ! ! !! !! !! !! ! ! - To execute effective Business (IT) Strategy ()! ! - Focus on “Time to Market” ()!! ! - Business drivers support Strategy Execution () ! ! - Demand and Cost Drivers are Effective when ()! ! ! - IT Support Business Objectives ()! ! ! - and meet Stakeholder Expectations ()! ! ! - IT Provides Competitive Leverage ()! ! ! - IT Delivers to Demand and Cost Drivers ()! ! ! - Business objectives are reflected in the IT Strategy Roadmap! ! ! - Business Continuity is Ensured ()! ! ! - Management decide to out / cloud source! 21  
  • 12. Strategy Execution! IT Infrastructure Portfolio Management! Application Portfolio Management! Service Portfolio Management! Enterprise Portfolio Management:! Process based IT Architecture! Project Portfolio Management ! Performance Management:! Process based Business Architecture ! Product / service life cycle management! Business Strategic Intent! Strategy Articulation! . Copyright 2012 COMMUNICATE! Time to Market! Cost Effectiveness! Cycle Time! Time to Market (Governance: Performance & Conformity)! Business (IT) Strategy Road Map (How)! Focus on “Time to Market”! 23  
  • 13. . Copyright 2012 COMMUNICATE! When IT is perceived to:! •  Understand stakeholder expectations,! •  Contribute to business objectives,! •  Deliver services to business needs,! •  Deliver value to cost.! Demand and Cost drivers are Effective! 25  
  • 14. . Copyright 2012 COMMUNICATE! To get the IT Service Management Fundamentals right:! •  Focus on demand and cost drivers! ! •  In a business perspective:! –  Run IT as an effective service business! –  Meet your customer needs, where! –  Demand drivers are critical in the roll out of IT Service Management! •  Deliver strategy execution! ! ! and meet Stakeholder Expectations! 27  
  • 15. . Copyright 2012 COMMUNICATE! Priorities from a Business Unit Management Perspective:! ! !! - IT supports the achievement of tactical business objectives! ! !! - IT delivers perceived added value services and at a reasonable cost! ! !! - IT delivers to service level agreements (commitments)! ! !! - IT investments positively affect business productivity and the customer experience! ! !! !! - We have a clear process vision towards which we expect the IT department to ! ! deliver : ISO 38 500, VALIT, COBIT, RISKIT, ITIL! IT delivers to demand and cost drivers! 29  
  • 16. . Copyright 2012 COMMUNICATE! Priorities from an IT Risk Management Perspective:! ! !! - The organisations assets and operations are protected! ! !! - Key business and technology risk is effectively managed! ! !! - Effective process, practise and controls are in place! ! ! !! !! - We have clear security objectives to which we expect IT to deliver: ! ! ! VALIT, COBIT, RISKIT, COSO, ISO 9001 ISO 20 000 / 27 000! Bottom Line: To leverage competitive advantage with new technology is “nice to have”, to keep the business systems running is mission critical!! Business Continuity is Ensured! 31  
  • 17. . Copyright 2012 COMMUNICATE! Leverage business strategy execution! •  Focus on Business (IT) Strategy Execution () ! ! ! ! ! !! !! !! !! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! - To execute Business (IT) Strategy () ! - Focus on business objectives ()! ! - Stakeholder expectations ()! - And deliver competitive services to strategic focus ()! - The (IT) Business Model needs to be set ()! - Contribution to business objectives (is) demonstrated ()! - The realisation of outcome (is) tracked! - Effective execution (is) built ()! - and “Aligned” with a focus on ()! - “Total Cost of Ownership” ()! 33  
  • 18. . Copyright 2012 COMMUNICATE! How fast can we get our products and services to market “Time to Market” & how can the IT department support the business from a Cycle Time and Cost Effectiveness perspective. ! Focus on business objectives! 35  
  • 19. . Copyright 2012 COMMUNICATE! ! To run the IT business effectively and leverage the execution ! of the business Strategy and objectives with IT we need to make educated investments: 80% of the cost and a 100% of the value impact is in the execution process of the supported IT services over the entire service life cycle.! Conception, Realisation 20%! Run 80%! And deliver competitive services to strategic focus! 37  
  • 20. . Copyright 2012 COMMUNICATE! The IT service proposition is aligned to the business strategy when:! •  ! •  •  •  •  •  Stakeholder expectations are understood and IT propose a ! ! service portfolio that correspond to Demand and Cost drivers ! Business Contribution, Cost, Consumption & Chargeback is identified! Focus is on perfect order business transactions! Services are effective (demand and cost drivers identified)! Services are competitive (Benchmarked to Industry Market Forces)! IT delivers service innovations to improve competitiveness! ! ! Contribution to business objectives (is) demonstrated! 39  
  • 21. . Copyright 2012 COMMUNICATE! As IT Services are effective and stakeholder oriented to support: ! ! ! Mergers and Acquisitions (M&A) ! ! Data room Development! ! ! ! Data Centre Migration, virtualization! ! IT Transformation, To a Service Based IT Business Model! ! ! Shared Service Centres -, Outsource -, Cloud solutions & Benchmark! ! ! ! ! ! ! Synergies & consolidation options! ! ! ! ! ! ! ! ! ! GAP (As Is, To Be, ROI)! Effective execution (is) built! 41  
  • 22. . Copyright 2012 COMMUNICATE! Cost, Consumption, Chargeback! “Total Cost of Ownership” established with! 43  
  • 23. Strategy Execution! IT Infrastructure Portfolio Management! Application Portfolio Management! Service Portfolio Management! Enterprise Portfolio Management:! Process based IT Architecture! Project Portfolio Management ! Performance Management:! Process based Business Architecture ! Product / service life cycle management! Business Strategic Intent! Strategy Articulation! . Copyright 2012 COMMUNICATE! Time to Market! Cost Effectiveness! Cycle Time! Time to Market (Governance: Performance & Conformity)! A Confirmed Business (IT) Value Proposition! 45  
  • 24. Strategy Articulation! . Copyright 2012 COMMUNICATE! An Articulated Business (IT) Strategy with an IT strategy statement and plan, an “IT Strategy Roadmap” support business objectives ! ! ! ! ! ! ! ! ! Develop the Business (IT) strategy ! Translate the strategy ! Plan operations ! Execute processes and initiatives ! Monitor and learn ! Hold strategy reviews ! Test and adapt the strategy ! !! Set business objectives! Mastering the Management system, HBR 2008 / 01: P 65 – 79 adapted to context! 47  
  • 25. . Copyright 2012 COMMUNICATE! A Strategy canvas that articulates the “How to” execute the Business (IT) Strategy! ! ! ! ! ! ! !   ! ! ! ! ! ! ! ! Develop the Business (IT) strategy ! ! Define mission, vision and values ! ! Conduct strategic analysis ! ! Formulate strategy ! Translate the strategy ! ! Define strategic objectives and themes ! ! Select measures and targets ! ! Select strategic initiatives!     Strategy Plan ! !! Strategy Map ! !! Strategy Canvas! !! ! GAP! !! ! RISK Analysis! !! ! Added Value Canvas! !! ! DARCI (Decision maker, Accountable, Responsible, Consulted, Informed)! !! Collaboration Scorecard ! !! Stakeholder Scorecard ! ! ! Strategy Articulation! ! A “Canvassed” roll out! 49  
  • 26. . Copyright 2012 COMMUNICATE! ! Develop the Business (IT) strategy ! ! ! Translate the strategy ! ! Define strategic objectives and themes ! ! !   ! ! ! ! ! !   ! ! ! ! ! ! ! ! ! ! ! ! Governed by a stakeholder scorecard that captures critical success factors to meet stakeholder expectations ! ! Define mission, vision and values ! ! Conduct strategic analysis ! ! Formulate strategy ! Strategy Articulation! ! ! ! Select measures and targets ! Select strategic initiatives!   Strategy Plan ! ! Strategy Map ! ! Strategy Canvas! ! Collaboration Scorecard ! ! Stakeholder Scorecard! ! ! ! Business Strategy
 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! IT RISK! ! ! Business Operations! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Does IT support the achievement of business objectives? ! What value does the expenditure on IT deliver? ! Are IT costs managed effectively? ! Are IT risks identified and managed? ! Does targeted inter company IT synergies deliver to schedule? ! Do we have a clear vision towards which we expect the IT department to deliver : ISO 38 500, VALIT? ! Does IT deliver perceived added value services and at a reasonable cost?
 Does IT deliver to service level agreements (commitments)? ! Do IT investments positively affect business productivity and the customer experience? ! Does IT contribute to the achievement of our business strategies? ! Do we have a clear process vision towards which we expect the IT department to deliver : ISO 38 500, VALIT, COBIT, ! Are the organisations assets and operations protected? ! Are key business and technology risk effectively managed? ! To Stakeholder Expectations! 51  
  • 27. . Copyright 2012 COMMUNICATE! Business (IT) Drivers! ! Business (IT) Drivers reflect strategy execution! Manage information technology
         Manage the Business of Information Technology! ! ! Develop the enterprise IT strategy Build  strategic  intelligence           Iden0fy  long-­‐term  IT  needs  of  the  enterprise  in  collabora0on  with  stakeholders             Define  strategic  standards,  guidelines,  and  principles         Define  and  establish  IT  architecture  and  development  standards           Define  strategic  vendors  for  IT  components         !         ! ! ! ! !     ! Establish  IT  governance  organiza0on  and  processes       Build  strategic  plan  to  support  business  objec0ves     ! ITIL: SERVICE CATALOGUE MANAGEMENT COBIT: PO1 Define a Strategic IT Plan
 Develop and Manage IT Customer Relationships
 Manage Business Resiliency and Risk
 Manage Enterprise Information
 Develop and Manage Information Technology Solutions
 Deploy Information Technology Solutions
 Deliver and Support Information Technology Services
 Manage IT Knowledge
 Defined (IT) Business Drivers! 53  
  • 28.   ! ISO 38 500! COSO! ISO 20 000 / 27 000! VALIT! COBIT! RISKIT! ITIL! • Service Strategy! • Financial Management For IT Services! • Service Portfolio Management! • Demand Management! • Service Design! • Service Transition! • Service Operation: - Function, - Process! • Service Improvement! • Continuous Improvement! • Measure & Report! TOGAF! CMMI! IT CMF! eSCM! Six Sigma! Project Management: PMI, Prince 2!   ! ! ! ! ! ! ! ! ! ! ! ! ! ! . Copyright 2012 COMMUNICATE! Business (IT) Drivers! With a possibility to validate return on investment of the roll out of the steps of the IT Service Strategy to confirm business cases for qualified decision making! ROI Driven Business Cases (GAP)! 55  
  • 29. . Copyright 2012 COMMUNICATE! Leverage business strategy execution! ! !! ! ! !! !! ! ! ! !! !! !! •  Design the IT Service Strategy & Portfolio () ! ! - We focus on demand and cost drivers () ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! - Provide best in class services ()! ! - And solutions as needed ()! - To leverage competitive advantage ()! - To the Strategic Plan ()! - We need to connect information ()! - For qualified decision making ()! - To support the Business Architecture ()! - To Leverage competitive advantage ()! - & Benchmark Best Practise, with ()! - ROI Driven Business Cases (GAP) ()! - To Measure (IT) Strategy Effectiveness ()! 57  
  • 30. . Copyright 2012 COMMUNICATE! To business needs! 2. Market definition! •  Customer base and demand is clearly defined: - Who is consuming what services! •  Prices / SLAʼs for services are established and Internal rates compared to outside marketplace for IT (Make or Buy)! ! ! Provide best in class services ! 59  
  • 31. . Copyright 2012 COMMUNICATE! Provide clear guidelines! ! ! 4. Governance is in place! Best practices processes continuously improved! Governance blueprint designed and operating! IT investments reflect:! •  •  •  •  The strategic intent of the Board, ! Business goal and priorities, ! A clear IT portfolio of projects and services, ! A Service Portfolio alignment to business goals and priorities! IT investments deliver a good return on investment! The IT Steering Committee will initiate a strategic IT competitive analysis! To leverage competitive advantage ! 61  
  • 32. . Copyright 2012 COMMUNICATE! Projects! Contracts! Financial Budget! And Actuals! Business Cases! ?! Business goal! alignment! Chargebacks! IT Metrics! Resource! Allocation! IT Assets! IT Services! We need to connect information! 63  
  • 33. Strategic! Tactic! Operational! . Copyright 2012 COMMUNICATE! Strategy! ! Business & IT Vision Articulated! Process! Strategic! ! Business Architecture & IT Architecture Aligned and delivered to Strategic Intent! Tactic! Operational! Time to Market (Performance & Conformity)! Application support ! Vendor Driven! Execute Business Strategy! Business Architecture! To support the Business Architecture! 65  
  • 34. . Copyright 2012 COMMUNICATE! Leverage business strategy execution! ! !! ! ! !! !! ! ! ! ! !! !! !! !! •  Perform Effective IT Management () ! ! - The IT Business Model support () ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! - Business Drivers and Objectives ()! ! - Execute Business Strategy ()! - Confirm Business Vision ()! - Articulate the Business Value Proposition ()! - Deliver the Business Architecture ()! - Translate the Business Vision to an IT Vision ()! - Set the IT Value Proposition Baseline ()! - Construct the IT Business Model ()! - Design the IT Value Proposition ()! - Build the IT Value Proposition ()! - To Perform Effective IT Governance ()! - IT Contributes to Business Objectives ()! 67  
  • 35. ! ! ! ! Acquire, construct and manage property
 ! Create and manage organizational performance strategy
 Benchmark performance
 Develop enterprise-wide knowledge management (KM) capability
 Manage change! Manage knowledge, improvement and change
 Build investor relationships
 Manage government and industry relationships
 Manage relations with board of directors
 Manage legal and ethical issues
 Manage public relations program
 Manage external relationships
 Determine environmental health and safety impacts
 Develop and execute environmental health and safety program
 Train and educate employees
 Monitor and manage environmental health and safety management program
 Ensure compliance with regulations
 Manage remediation efforts
 Manage environmental health and safety ! Design and construct/acquire nonproductive assets
 Maintain nonproductive assets
 Obtain, install, and plan maintenance for productive assets
 Dispose of productive and nonproductive assets
 Manage physical risk
 Perform planning and management accounting
 Perform revenue accounting
 Perform general accounting and reporting
 Manage fixed-asset project accounting
 Process payroll
 Process accounts payable and expense reimbursements Manage treasury operations
 Manage internal controls Manage taxes
 Manage international funds/consolidation
 Manage financial resources
 Manage the Business of Information Technology
 Develop and Manage IT Customer Relationships
 Manage Business Resiliency and Risk
 Manage Enterprise Information
 Develop and Manage Information Technology Solutions
 Deploy Information Technology Solutions
 Deliver and Support Information Technology Services
 Manage IT Knowledge
 Manage information technology
 Develop and manage human resources (HR) planning policies, and strategies
 Recruit, source, and select employees
 Develop and counsel employees
 Reward and retain employees
 Redeploy and retire employees
 Manage employee information
 Develop and manage Human Capital
 Develop customer care/customer service strategy
 Plan and manage customer service operations
 Measure and evaluate customer service operations
 Manage customer services
 Plan for and acquire necessary resources (Supply Chain Planning)
 Procure materials and services
 Produce/Manufacture/Deliver product
 Deliver service to customer
 Manage logistics and warehousing
 ! ! ! ! Deliver products and services
 ! Understand markets, customers, and capabilities
 Develop marketing strategy
 Develop sales strategy
 Develop and manage marketing plans
 Develop and manage sales plans
 Market and sell products and services
 Manage product and service portfolio
 Develop products and services
 Develop and manage products and services
 Define the business concept and long-term vision
 Develop business strategy
 Manage strategic initiatives
 Develop vision and strategy
 ! !   . Copyright 2012 COMMUNICATE! Time to Market! Cost Effectiveness! Cycle Time! Business Drivers and Objectives! 69  
  • 36. . Copyright 2012 COMMUNICATE! Vision! Articulate! Deliver! IT Vision! Baseline! Roadmap! Design! Build! Transform the Business Model! Vision! Vision:! -  -  -  Articulate strategic intent! Business objectives! Business drivers! Confirm Business Vision! 71  
  • 37. . Copyright 2012 COMMUNICATE! Vision! Articulate! Deliver! IT Vision! Baseline! Roadmap! Design! Build! Transform the Business Model! Deliver! Deliver:! -  -  -  Deliver the Business Architecture! Translate Business Architecture Vision to Business Architecture! Vision of Business Architecture “to be”: state “where we need to go”, “where we are now” & “how we need to proceed”! Deliver the Business Architecture! 73  
  • 38. . Copyright 2012 COMMUNICATE! Vision! Articulate! Deliver! IT Vision! Baseline! Roadmap! Design! Build! Transform the Business Model! Baseline! Baseline:! -  -  -  -  -  -  -  -  Set the IT Value Proposition Baseline! Set fundamentals of a service business! Process view! Establish Total Cost of Ownership and IT baseline with cost/value/risk! Activity based financial view! Service portfolio view! Value contribution view! Customer consumption view! Set the IT Value Proposition Baseline! 75  
  • 39. . Copyright 2012 COMMUNICATE! Vision! Articulate! Deliver! IT Vision! Baseline! Roadmap! Design! Build! Transform the Business Model! Design! Design:! -  -  -  -  -  -  -  -  Design the IT Value Proposition! Design the service strategy! Articulate governance principles! Define project teams! Engage customer ʻbuy inʼ ! Design KPIʼs ! Define & validate service pricing! Design the performance measurement system! Design the IT Value Proposition! 77  
  • 40. . Copyright 2012 COMMUNICATE! Vision! Articulate! Deliver! IT Vision! Baseline! Roadmap! Design! Build! Transform the Business Model! Transform! Transform:! -  -  -  -  -  -  -  -  Transform the Business Model! Measure KPI trends and targets! Meet business objectives! Control costs! Measure Delivery performance! Manage change! Continuous service & process improvement! Process roll out (articulation & integration)! -  Execute strategic intent! To Perform Effective IT Governance! 79  
  • 41. . Copyright 2012 COMMUNICATE! Leverage business strategy execution! ! !! ! ! !! !! !! ! ! ! ! !! !! !! !! •  With a strategy execution focused IT Service Strategy () ! ! - To build an effective IT Service Strategy, Get the ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Business Architecture right () ! - To Leverage competitive advantage ()! ! - To Strategic Plan ()! - Stabilise ()! - Consolidate ()! - Institutionalise ()! - Lever competitive advantage ()! - With Business (IT) Strategy & Architecture ()! - That support strategy execution ()! - Articulated in an IT Business Model ()! - With Service strategy, delivery capability, Architecture and ! security ()! - With a focus on Business Objectives & Drivers ()! 81  
  • 42. Strategic! Tactic! Operational! . Copyright 2012 COMMUNICATE! Strategy! Process! We deliver competitive services, execute strategy effectively and measure the added value to optimise investment in IT!! Leverage competitive advantage! Strategic! Tactic! Institutionalise! Consolidate! Operational! Stabilise! Time to Market (Performance & Conformity)! Application support ! Vendor Driven! Execute Business Strategy! Business Architecture! To Leverage competitive advantage! 83  
  • 43. . Copyright 2012 COMMUNICATE! Understand Demand and Cost drivers! 1. Service definition! •  Clearly defined portfolio of products and services and aligned to business goals and priorities! •  Costs are understood for each service with a TDABC analysis for resource capacity, Asset consumption by service is established! •  ! Best practice Asset Management practices are in place and IT leverages frameworks.! ! ! ! ! ! ! Stabilise ! 85  
  • 44. . Copyright 2012 COMMUNICATE! Shared Infrastructure! 3. Business proposition! Options are presented to management: In-house, shared services, outsourcing, cloudsourcing, etc! •  •  •  •  •  Key IT projects deliver value as planned! Strategic IT opportunities are identified but not articulated! The Board will be presented with risk assessment decisions on critical initiatives! Position IT services in relation to the competition and industry! IT analyse competitor's IT initiatives! Institutionalise ! 87  
  • 45. . Copyright 2012 COMMUNICATE! Business Context! Business Strategy! IT Strategy! Business Operations! Business (Process) Architecture! Data Architecture! Application Architecture ! Technology Architecture! Business Value! With Business (IT) Strategy & Architecture! 89  
  • 46. . Copyright 2012 COMMUNICATE! Business Context! Business Strategy! IT Business Model & Value Proposition! Business Operations! Service strategy! Delivery capability ! Architecture! Business Value! Security ! For Effective Governance, Risk, Compliance! Articulated in an IT Business Model! 91  
  • 47. . Copyright 2012 COMMUNICATE! Business Context! Business Strategy! Business Objectives! Services! Business Operations! Business Drivers! Applications! Business Value! For Effective Governance, Risk, Compliance! With a focus on Business Objectives & Drivers! 93  
  • 48. . Copyright 2012 COMMUNICATE! ! Effective IT Performance Management! ! Effective IT Performance Management: enables the organisation to execute and deliver successful business strategy to set direction (vision). ! ! To execute strategic intent IT need to deliver Performance Management defined as Process based Enterprise Architecture to Interpret, model and articulate the business strategy from a process perspective where business objectives are levered by IT. ! ! Objective: ! - ! !! ! ! To evolve from a provider of IT to the designer of process that will support strategic intent to set objectives for the business levered by IT. ! ! Deliver effective Enterprise Portfolio Management with Process based IT governance solutions that focus on business objectives and on how to execute business strategy that levers formulated operating processes with best in class IT solutions. ! ! ! !! ! -! !! ! ! !! ! ! ! Facilitated by:! !! ! ! !! ! ! !! ! ! ! ! A Stakeholder Strategy Map in order to formalise stakeholder outcomes to deliver value for all parties (partnership) and a The Collaboration Theme Scorecard to set process objectives & Identify : levers for joint actions and wins, metrics and initiatives on a short, middle & long term basis.! “Canvas” the Business (IT) Vision! 95  
  • 49. . Copyright 2012 COMMUNICATE! Map Strategic Themes! 1.  2.  3.  4.  Financial Perspective! Customer Perspective! Process Perspective! Learning & Growth Perspective! Create a High Performance Culture! ! ! !! !! ! ! ! ! Business (IT) Tactics! 97  
  • 50. . Copyright 2012 COMMUNICATE! ! ! The Stakeholder Strategy Map: Formalises stakeholder outcomes to deliver value.! ! ! Stakeholder Strategy Roadmap:! Objectives: ! !! ! !! ! Which drives! ! !! ! !! ! That deliver! ! !! ! !! ! Executes! ! !! ! !! ! ! !! ! - Formalise stakeholder ! outcomes: To deliver value for all parties (partnership),! - Customer value: For effective and satisfied end users,! - Business processes: Speed, process innovation and growth,! - Employees and organisation: Collaboration that deliver strategy ! execution.! ! !! ! ! Captured in a Strategy Map! Managing Alliances with the Balanced Scorecard, HBR 2010 / 01: P 114 - 120! 99  
  • 51. . Copyright 2012 COMMUNICATE! ! ! The Collaboration Theme Scorecard: Sets process objectives, Identifies : levers for joint actions and wins, metrics and initiatives on a short, middle & long term basis.! ! ! Collaboration Theme Scorecard:! Objectives: ! ! !! ! !! ! !! ! - Set process objectives,- Identify levers ! for joint actions and wins,- Identify metrics, Identify initiatives on a short, middle long term basis.! Levers:! !! !! !! ! ! ! ! - Joint: Steering committee, development committee, project teams, cross functional teams, process improvement teams, functional improvement teams.! ! ! ! ! ! ! !! !! Collaboration Theme Scorecard! Managing Alliances with the Balanced Scorecard, HBR 2010 / 01: P 114 - 120! 101  
  • 52. . Copyright 2012 COMMUNICATE! At the end of the day Business Executives take the decision to out / cloud source when:! •  •  •  •  •  IT is not perceived to understand stakeholder expectations,! IT is not perceived to contribute to business objectives,! IT is not perceived to deliver value to cost, ! IT is not perceived to deliver services to business needs,! The IT department is unable to deliver services in a time to market perspective,! •  IT propose an effective service portfolio that correspond to Demand and Cost drivers ! Deliver IT services to business needs! 103  
  • 53. . Copyright 2012 COMMUNICATE! As the IT department delivers effective IT Services and innovative technology solutions to improve competitiveness, demonstrated and articulated in:! •  An IT Business Model “This is how we deliver IT services to the business”! •  and a Business IT Value proposition This is how we support business objectives with services in a time to market perspective” ! ! ! and provides competitive leverage! 105  
  • 54. . Copyright 2012 COMMUNICATE! The material in this presentation is derived from identified “best in class practise” used by some of the worlds largest groups (Fortune 100 and 1000) and top performers within the IT domain. This walkthrough is a part of a set of reports proposed to provide pragmatic guidance on how to develop and execute your IT Strategy to support the Business Strategy and Business Objectives. Reference! 107  
  • 55. . Copyright 2012 COMMUNICATE! We work with a number of large French and International groups on the Business IT roadmap;  that is how do we (as CIO, IT Department) support business objectives and processes leveraged by IT and an effective IT Services strategy.! .COMMUNICATE! 109  
  • 56. . Copyright 2012 COMMUNICATE! Martin Palmgren, EVP  .COMMUNICATE  – Deliver Business Value with IT / martin.palmgren@pscommunicate.com (mail)! Deliver Business Value with IT (the book) https://www.smashwords.com/books/view/290604  (the blog) http://deliverbusinessvaluewithit.wordpress.com /! CONTACT! 111